For fifteen years, my job had been to write about how to make money in stocks.
I worked for an investment newsletter company out of Baltimore. I wrote about stocks. I managed trading services. I helped run investment newsletters. I spent fifteen years telling other people how to make money in the markets.
And — irony of ironies — I had never seen these kinds of returns myself.
The numbers above only started happening after I got laid off.
That is not a coincidence.
I had grown tired of the newsletter model. Not tired of investing. Tired of the model.
The newsletter business is not, despite what the marketing copy says, primarily about profitable strategies.
It is not, despite what the marketing copy says, primarily about democratizing information.
It IS wrapped in those things — that's the pitch.
But the actual business, the one I'd watched up close for fifteen years, is selling newsletters. The metrics that matter to the people running the company are subscription metrics.
Renewals. Upsells. New offers.
After fifteen years on the inside, I knew it.
So one day, the owner of the company came to me and asked me to launch yet another newsletter.
I told him I'd do it — but only if I could do it my way. I wasn't going to write a newsletter. I was going to build tools. Real ones. Ones that genuinely helped people invest in stocks instead of just telling them what to buy on a given Tuesday.
The company decided to go another way.
So they laid me off.
And I built the tools anyway.