Adobe Inc.
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About the company
Adobe Inc. stands as a prominent global software provider, delivering a diverse range of solutions. Its operations are structured into three primary business divisions: Digital Media, Digital Experience, and Publishing and Advertising.
- CEO
- Shantanu Narayen
- IPO
- 1986
- Employees
- 31,360
- HQ
- San Jose, CA, US
AI snapshot
Six angles, distilled from the data.
The stock is in a recovery phase after a deep reset from its 52-week high, but it still sits below the 200-day average, so the longer-term trend has not fully turned. The setup is constructive only if it can keep rebuilding above the mid-year base rather than fading back into the prior downtrend.
Street sentiment is mixed-to-positive, with a Buy consensus and a $261.16 average target that sits slightly below the current share price. Recent calls split sharply: several firms cut ratings and targets in July, while others initiated or upgraded, pointing to a valuation debate rather than a clean consensus shift.
Adobe has a strong beat streak, with 7 straight EPS beats and the last four surprises ranging from 1.8% to 5.2%. Next-quarter EPS is estimated at 4.86, and the market will focus on whether revenue growth and margin discipline can keep supporting the next-year EPS step-up toward 27.49.
No notable discretionary insider buying; the only clear open-market signal is one officer sale, which leans mildly negative. Most of the CEO and CMO activity is award, exempt, or in-kind related and reads as compensation or administrative flow rather than conviction trading.
Profitability remains elite, led by an 89.4% gross margin and a 35.3% operating margin. Growth is still healthy, with revenue up 12.7% year over year and free cash flow of $10.21 billion, while net cash is essentially flat at negative $53 million against $6.65 billion of debt.
Adobe still wins on scale, margins, and cash generation versus most application software peers, but the market is treating it as a mature compounder rather than a hyper-growth name. At 11.85x earnings, the valuation is modest for the sector and reflects both quality and slower multiple expansion.
- Market Cap
- $108.30B
- P/E
- 15.57
- PEG
- 1.35
- P/S
- 4.30
- P/B
- 9.51
- EV/EBITDA
- 11.11
- Div Yield
- 0.00%
- Gross Margin
- 89.12%
- Op Margin
- 36.07%
- Net Margin
- 28.69%
- ROE
- 62.39%
- ROIC
- 36.45%
Latest fiscal year · YoY change
- Revenue
- $23.77B
- Gross Profit
- $21.06B
- Op Income
- $8.71B
- Net Income
- $7.13B
- EPS
- $16.73
- 52W High
- $370.86
- 52W Low
- $190.12
- 50D MA
- $231.22
- 200D MA
- $271.08
- Beta
- 1.40
- Avg Volume
- 6.42M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Adobe beat Q2 expectations with $6.62 billion in revenue, but is intentionally sacrificing some near-term ARR to push freemium AI-led user growth and expand its AI platform strategy.· June 11, 2026
- Q2 revenue was $6.62 billion, up 13% as reported and 11% in constant currency; GAAP EPS was $4.25 and non-GAAP EPS was $5.96.
- Management raised FY26 revenue and non-GAAP EPS guidance, and reiterated a target for double-digit total ARR growth.
- Adobe is shifting more traffic into freemium AI experiences across Acrobat, Express, and Firefly, even though that reduces short-term ARR.
- Creative freemium MAU rose to 90 million from 50 million year over year, while Acrobat and Express MAU surpassed 850 million from more than 700 million.
- Semrush added $480 million of ARR and is being integrated into Adobe’s CXO and brand visibility offering.
Adobe reported Q2 revenue of $6.62 billion, up 13% year over year as reported and 11% in constant currency. GAAP EPS was $4.25, up 8% year over year, and non-GAAP EPS was $5.96, up 18% year over year. Q2 ending ARR was $27.1 billion, up 12.5% year over year including approximately $480 million from Semrush; total customer group subscription revenue was $6.39 billion, up 14% year over year or 12% in constant currency. Cash flows from operations were $2.17 billion, ending cash and short-term investments were $5.63 billion, and Adobe repurchased approximately 8.5 million shares. For Q3 FY26, Adobe guided to revenue of $6.67 billion to $6.72 billion and non-GAAP EPS of $6.05 to $6.10. For FY26, Adobe raised guidance to revenue of $20.5 billion to $20.6 billion and non-GAAP EPS of $24.35 to $24.45, with an assumed non-GAAP operating margin of about 45%.
Shantanu Narayen framed the quarter as a strategic inflection point driven by AI and changing customer behavior. He emphasized that Adobe is reworking its go-to-market to use freemium experiences to acquire more users and increase lifetime value, even if that lowers near-term ARR. He also highlighted confidence in Adobe’s leadership continuity, said the company is committed to its AI opportunity, and described the next CEO search as progressing well.
Steven Day emphasized that Q2 performance was record-setting, with revenue of $6.62 billion, GAAP EPS of $4.25, and non-GAAP EPS of $5.96. He pointed to strong cash generation, with $2.17 billion in operating cash flow, $5.63 billion in cash and short-term investments, and roughly $27 billion remaining under repurchase authorizations, including the new $25 billion authorization announced in April. He also laid out FY26 and Q3 guidance, noting the company is assuming current macro conditions and that FY26 ARR growth of 10.2% reflects both Semrush and the decision to accelerate freemium MAU growth while deferring Creative Cloud line optimizations.
The main analyst focus was on leadership transition, the decision to defer Creative Cloud pricing/line optimizations, and the logic for pushing freemium harder now. Management said the finance organization is seasoned, that continuity is intact during the CFO and CEO transition, and that the strategic shift is being driven by strong early success in Acrobat, Express, and Firefly plus surging traffic to adobe.com. On monetization timing, management said the payback from freemium and deferred pricing should play out over 2027 and that they are willing to accept short-term ARR pressure to build a larger, more engaged customer base.
The bullish case from this call is that Adobe is showing strong underlying demand while building a bigger funnel for future monetization. Management described accelerating traffic, rising MAU, and strong early conversion signs in freemium products, plus a clearer AI strategy that spans creation, productivity, and enterprise CXO. Semrush, NVIDIA, and major cloud/AI partnerships also broaden the platform story.
The main risk is that Adobe is explicitly trading away some near-term ARR for freemium growth and deferring Creative Cloud line optimizations, which could weigh on second-half growth. Management acknowledged the strategy lowers short-term ARR expectations and that the benefits will take time to show up, with some of the payoff expected in 2027. There is also execution risk around leadership transition, rapid AI-driven market change, and integrating Semrush while keeping enterprise momentum strong.
AI summary of the company's earnings call · Paraphrased · Not investment advice
of shares held by institutions
2,311 13F filers
Congressional trading
Senate and House stock disclosures for ADBE, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Tony WiedHouse · WI08 | Sell | Jul 14, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Jul 7, 26 | Filing → |
| Tony WiedHouse · WI08 | Buy | Jun 9, 26 | Filing → |
| Julie JohnsonHouse · TX32 | Buy | Oct 30, 25 | Filing → |
| Julie JohnsonHouse · TX32 | Sell | Oct 30, 25 | Filing → |
| Tommy TubervilleSenate · AL | Sell | Mar 13, 24 | Filing → |
| Tommy TubervilleSenate · AL | Sell | Mar 13, 24 | Filing → |
| Tommy TubervilleSenate · AL | Sell | Oct 29, 24 | Filing → |
| Tommy TubervilleSenate · AL | Sell | Mar 13, 24 | Filing → |
| Tommy TubervilleSenate · AL | Sell | Mar 13, 24 | Filing → |
| Dan NewhouseHouse · WA04 | Sell | Jul 10, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jun 2, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Sell | May 15, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Apr 13, 26 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 41.28M | ▼ 85.95K |
| Blackrock, Inc. | 41.16M | ▲ 346.14K |
| Vanguard Capital Management LLC | 26.41M | ▼ 274.76K |
| State Street Corp | 20.52M | ▲ 602.32K |
| Invesco Ltd. | 14.65M | ▲ 6.10M |
| Geode Capital Management, LLC | 11.62M | ▼ 111.13K |
| Arrowstreet Capital, Limited Partnership | 6.79M | ▼ 5.25K |
| Morgan Stanley | 5.39M | ▼ 286.41K |
| Amundi | 5.24M | ▲ 518.36K |
| Primecap Management Co | 5.23M | ▲ 496.29K |
| Ubs Asset Management Americas Inc | 5.05M | ▲ 19.00K |
| Norges Bank | 4.97M | ▲ 4.97M |
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 15, 26 | Day Steven | other | 58 |
| Aug 15, 26 | Day Steven | other | 28 |
| Aug 15, 26 | Day Steven | other | 58 |
| Jul 29, 26 | Forusz Jillian | sell | 416 |
| Jul 15, 26 | NARAYEN SHANTANU | other | 2,857 |
| Jul 15, 26 | NARAYEN SHANTANU | other | 1,416 |
| Jul 15, 26 | NARAYEN SHANTANU | other | 1,977 |
| Jul 15, 26 | NARAYEN SHANTANU | other | 980 |
| Jul 15, 26 | NARAYEN SHANTANU | other | 1,264 |
| Jul 15, 26 | NARAYEN SHANTANU | other | 2,200 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our ADBE coverage
Recent articles, reports, and earnings notes.

Adobe (ADBE): AI Growth Meets a Hold Valuation
Adobe posted record Q2 revenue and strong AI-driven product momentum, but management is intentionally trading near-term ARR growth for a broader future customer base. With the stock near consensus value, the report lands on a Hold.

Adobe Inc. (ADBE) rises 5% as AI debate lifts shares
Adobe Inc. (ADBE) rises after a bullish analyst initiation and renewed optimism around its AI strategy. The move comes despite light trading volume, suggesting a sentiment rebound rather than a confirmed breakout. Strong recent earnings and a modest valuation support the stock, but AI pricing pressure remains the key risk.

Oracle’s selloff is missing the only number that matters: $638 billion in AI backlog
Oracle’s selloff looks like a financing panic, not a demand problem. A $638 billion backlog tied largely to AI contracts is too big to ignore, especially with part of that buildout already supported by customer prepayments and hardware.
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AI analysis · Last refreshed August 13, 2026 · Live quote · Not investment advice