Booking Holdings Inc.
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Range $175 – $309.84
Price Chart
About the company
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms.
- CEO
- Glenn D. Fogel
- IPO
- 1999
- Employees
- 24,300
- HQ
- Norwalk, CT, US
AI snapshot
Six angles, distilled from the data.
BKNG remains in a constructive multi-month recovery, trading above its 200-day average and well above the 50-day, which points to improving trend momentum. The stock is still below its 52-week high, so the setup is stronger than a breakout but not yet fully extended.
Street sentiment stays constructive: consensus is Buy with an average target around $224, above the current share price. Recent calls have mostly been reiterations and modest target trims, which suggests steady confidence rather than a fresh bullish upgrade wave.
BKNG has a strong beat pattern, with 7 straight EPS beats and the last four surprises ranging from 1.2% to 9.9%. Next quarter is expected to show $2.46 EPS, up from the prior-year comparison implied by the company’s growth profile, so shareholders should watch whether travel demand and margin discipline keep the streak alive.
Recent insider activity leans negative on discretionary trades, led by two large open-market sales from the General Counsel. The rest of the activity is dominated by awards and gifts, which are routine compensation flows rather than a clear directional signal.
Profitability is strong, with an 87.0% gross margin and a 22.23% net margin, while revenue grew 16.2% year over year. Cash generation is solid at $9.409 billion of operating cash flow and $9.731 billion of free cash flow, though net debt remains slightly negative at $1.508 billion.
BKNG still screens as a premium travel platform, supported by scale across Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Versus the sector, the valuation is rich but not extreme at 21.24x earnings, which fits a high-quality compounder with durable cash flow.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $154.64B
- P/E
- 26.17
- Fwd P/E
- 19.09
- PEG
- 1.52
- P/S
- 5.59
- P/B
- -18.07
- EV/EBITDA
- 16.56
- Div Yield
- 0.81%
- Gross Margin
- 100.00%
- Op Margin
- 34.28%
- Net Margin
- 22.23%
- ROE
- -95.80%
- ROIC
- 68.24%
Latest fiscal year · YoY change
- Revenue
- $26.92B+13.4%
- Gross Profit
- $26.92B+13.4%
- Op Income
- $9.28B
- Net Income
- $5.40B-8.1%
- EPS
- $6.66-4.8%
- OCF Growth
- +13.0%
- FCF Growth
- +15.1%
- 52W High
- $231.80
- 52W Low
- $150.14
- 50D MA
- $171.55
- 200D MA
- $185.65
- Beta
- 1.07
- RSI (14)
- 68
- Avg Volume
- 7.57M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Booking delivered solid Q1 growth despite Middle East disruption, and kept full-year growth targets intact but modestly lowered the midpoint to reflect continued conflict impacts through June.· April 28, 2026
- Q1 room nights rose 6% to 338 million; gross bookings were $53.8 billion, revenue was $5.5 billion, adjusted EBITDA was about $1.3 billion, and adjusted EPS was $1.14.
- Management estimated the Middle East conflict reduced room night and gross bookings growth by about 2 percentage points in Q1 and will be about a 3-point headwind in Q2.
- U.S. room night growth accelerated for the fourth straight quarter to the low teens, driven mainly by domestic demand, with Booking.com direct channel also growing in the double digits.
- Connected Trip momentum remained strong: connected transactions grew in the high teens and were about 3x faster than Booking.com total transaction growth.
- Capital return stayed aggressive, with $3.6 billion of share repurchases in Q1 plus a $343 million dividend; year-to-date buybacks reduced share count by more than 40% since 2014.
- Management raised its focus on AI, saying Penny and Booking.com’s AI search features are showing early positive signs and that AI is a net opportunity, not a threat.
First-quarter room nights increased 6% year over year to 338 million. Gross bookings rose 15% to $53.8 billion, revenue increased 16% to $5.5 billion, adjusted EBITDA increased 19% to approximately $1.3 billion, and adjusted EPS increased 14% to $1.14. Management said the Middle East conflict reduced Q1 room night and gross bookings growth by about 2 percentage points, and excluding that impact room nights would have been up about 8%. For Q2, the company expects room night growth of 2% to 4% and gross bookings, revenue, and adjusted EBITDA growth of 4% to 6%; for full-year 2026, it now expects gross bookings up high single digits to low double digits, revenue up high single digits, adjusted EBITDA to grow slightly faster than revenue, adjusted EBITDA margin expansion of 0 to 25 basis points, and adjusted EPS up low to mid-teens. The company also said FX should positively affect reported full-year growth by about 2 percentage points for gross bookings, about 1.5 points for revenue, and about 1 point for adjusted EBITDA and adjusted EPS.
Glenn Fogel framed the quarter as strong execution in a difficult geopolitical backdrop, emphasizing that travel demand is resilient over time and that the company is focused on controlling what it can. He highlighted continued investment in the U.S., Asia, Connected Trip, Genius, and GenAI, arguing these initiatives support long-term growth and customer loyalty. His tone was confident and patient: the near term may be volatile, but he repeatedly stressed that the company has navigated similar crises before and believes travel will normalize.
Ewout Steenbergen said Q1 was affected by elevated cancellations and softer new bookings in March, with the Middle East conflict estimated to have cut room night growth by about 2 percentage points and Q2 by about 3 points. He noted Q1 adjusted EBITDA of about $1.3 billion and adjusted EPS of $1.14, and said the company generated about $3.1 billion of free cash flow while ending the quarter with $16.5 billion in cash and investments, down from $17.8 billion due largely to about $4 billion of capital return, including $3.6 billion of buybacks and a $343 million dividend. He also said the company remains on track for $500 million to $550 million of in-year savings from its transformation program and is managing costs more tightly while protecting strategic investment spend.
Analysts pressed on how much the Middle East conflict would weigh on Q2 and whether travelers outside the region were becoming more cautious. Management said Q2 would see about 3 points of headwind from the conflict, mostly from disrupted Middle East routes and transit corridors, but they did not see broad global caution outside the affected areas; instead, they said travel markets globally remained healthy aside from the conflict-related regions. Questions also focused on AI and agentic search, with management saying AI is an opportunity, not a threat, and that Penny and Booking.com’s AI tools are showing early positive conversion, faster search, lower cancellations, and better customer satisfaction. The final questions covered Genius and scaling AI features, where management said Genius will be strengthened as part of the Connected Trip strategy and that the main constraint on scaling AI is not compute or cost but testing, product readiness, and regulatory/privacy requirements.
The bull case from the call is that underlying travel demand remains resilient and the company is still posting strong growth even while absorbing a meaningful geopolitical hit. U.S. momentum, Connected Trip adoption, and early AI-driven product improvements suggest multiple organic growth levers are working, while management remains committed to capital returns and margin discipline.
The bear case is that the Middle East conflict is still a real drag, with management assuming it continues through June and citing weaker cancellations, disrupted transit corridors, and slightly lower ADRs. There is also uncertainty around broader macro and inflation effects, such as higher airfares and airline capacity cuts, and management acknowledged that scaling AI features will take time because of testing, product, and regulatory constraints.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 99.7%
- Shares Outstanding
- 774.88M
- Float Shares
- 772.46M
of shares held by institutions
1,984 13F filers
Buy/sell ratio 0.10. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for BKNG, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Josh GottheimerHouse · NJ05 | Sell | Jun 1, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | May 1, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Sell | May 15, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Apr 14, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Mar 13, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Sell | Feb 10, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Jan 29, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Dec 19, 25 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Nov 18, 25 | Filing → |
| Michael McCaulHouse · TX10 | Sell | Oct 27, 25 | Filing → |
| Valerie HoyleHouse · OR04 | Sell | Sep 23, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Sep 29, 25 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Aug 26, 25 | Filing → |
| Valerie HoyleHouse · OR04 | Buy | Oct 29, 24 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Ninety One Uk Ltd | 6.43M | ▲ 6.17M |
| Vanguard Group Inc | 3.00M | ▲ 23.16K |
| Blackrock, Inc. | 2.65M | ▼ 103.03K |
| Metropolis Capital Ltd | 2.28M | ▲ 2.20M |
| State Street Corp | 1.42M | ▼ 14.32K |
| Price T Rowe Associates Inc | 1.16M | ▲ 193.61K |
| Robeco Institutional Asset Management B.V. | 1.14M | ▲ 1.09M |
| Rathbones Group PLC | 1.12M | ▲ 1.07M |
| Jpmorgan Chase & Co | 1.07M | ▼ 49.31K |
| Swedbank Ab | 1.05M | ▲ 1.01M |
| Dodge & Cox | 997.50K | ▲ 265.42K |
| Geode Capital Management, LLC | 891.14K | ▲ 33.93K |
Held by 2,183 ETFs
Biggest fund positions in BKNG by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| May 30, 26 | Singh Sumit | other | 1,583 |
| May 30, 26 | Grier Kelly J | other | 1,583 |
| May 30, 26 | MYLOD ROBERT J JR | other | 2,240 |
| May 30, 26 | Read Nicholas | other | 1,583 |
| May 30, 26 | Read Nicholas | other | 148 |
| May 30, 26 | Sievers Kurt | other | 1,846 |
| May 30, 26 | Quinlan Larry | other | 1,583 |
| May 30, 26 | WITTMAN VANESSA AMES | other | 1,583 |
| May 30, 26 | ROTHMAN THOMAS E | other | 1,583 |
| May 30, 26 | GRADDICK WEIR MIRIAN M | other | 1,583 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our BKNG coverage
Recent articles, reports, and earnings notes.

Booking Holdings (BKNG): High-Quality Compounder, Not a Bargain
Booking Holdings combines elite cash generation, rising merchant mix, and global travel scale, but near-term growth is slowing after Middle East disruption. The stock looks like a disciplined Buy for medium-term investors rather than a momentum chase.

Booking Holdings Inc. (BKNG) rises 5.6% on earnings hopes
Booking Holdings Inc. (BKNG) rises after a sharp intraday reversal, with traders positioning ahead of the company’s August 4 earnings report. The move comes amid steady positive sentiment, analyst debate, and a valuation that leaves little room for disappointment.

Booking Holdings Inc. (BKNG) rises on travel relief rally
Booking Holdings Inc. (BKNG) rises sharply as easing Middle East travel disruption sparks a relief rally across travel stocks. The move follows a spring selloff tied to geopolitical risk, while strong Q1 revenue, bookings growth, and free cash flow continue to support the long-term bull case.
Want a deeper read on BKNG?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
Booking Holdings (BKNG) Reports Next Week: Wall Street Expects Earnings Growth
zacks.com · Jul 28
Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
zacks.com · Jul 28
Book Your Next Getaway: New Bank of America Travel Center Makes it Easier to Plan and Book Memorable Travel Experiences
prnewswire.com · Jul 28
Traveling with a baby? French families are keeping summer flights short, says KAYAK
globenewswire.com · Jul 28
Freightos Enables Live Air Cargo Booking in FreightSuite's AI-Native TMS
prnewswire.com · Jul 28
HEINEKEN USA AND OPENTABLE PARTNER TO REWARD AND CELEBRATE DESIGNATED DRIVERS
prnewswire.com · Jul 27
Amazon vs. Booking: Comparing Revenue Trends Between a Retail Giant and a Travel Titan
fool.com · Jul 25
Booking Holdings Inc. $BKNG Stake Boosted by Bank of Nova Scotia
defenseworld.net · Jul 24
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
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AI analysis · Last refreshed July 28, 2026 · Live quote · Not investment advice