Booking Holdings Inc.
Built from real-time financials, refreshed daily. For a full Analyst Grade with bull/bear case, price targets, and qualitative risk analysis, generate a BKNG research report →
Range $188 – $270
Price Chart
About the company
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms.
- CEO
- Glenn D. Fogel
- IPO
- 1999
- Employees
- 25,550
- HQ
- Norwalk, CT, US
AI snapshot
Six angles, distilled from the data.
BKNG remains in a longer-term corrective regime, trading below its 200-day moving average and well under its 52-week high. The stock is still far above the 52-week low, so the setup is more consolidation than breakdown, with the burden on buyers to reclaim the intermediate trend.
Street sentiment stays constructive: the consensus is Buy, with an average target of 238.68 versus a 173.92 close. Recent action has been mostly reaffirmations and target raises, including Evercore ISI to 270 and several firms clustering targets in the 230-247 range, which keeps the bias positive.
The earnings profile is strong, with BKNG beating EPS in 7 of the last 7 reported quarters. Next-year EPS is modeled at 12.38 versus 8.97 TTM, so shareholders should watch whether travel demand and margin discipline keep that upgrade path intact into the October report.
Recent insider activity leans clearly negative, with 15 sells and no buys. The pattern is concentrated in discretionary sales by the CFO, general counsel, HR chief, and two directors, which points to broad profit-taking rather than isolated noise.
Profitability remains elite, led by an 87.2% gross margin and a 34.4% operating margin. Growth is still healthy, with revenue up 8.1% year over year and EPS growth at 130%, while free cash flow of $9.73 billion and $17.79 billion of cash help offset $19.29 billion of debt.
BKNG keeps a premium franchise position in online travel, with Booking.com, Priceline, Agoda, KAYAK, and OpenTable giving it broad reach across lodging, flights, and restaurant reservations. The stock trades at 18.1x earnings, a valuation that looks reasonable for a high-margin travel leader with strong cash generation.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $130.45B
- P/E
- 18.58
- Fwd P/E
- 16.11
- PEG
- 0.33
- P/S
- 4.62
- P/B
- -12.00
- EV/EBITDA
- 12.42
- Div Yield
- 0.98%
- Gross Margin
- 100.00%
- Op Margin
- 34.49%
- Net Margin
- 25.53%
- ROE
- -96.70%
- ROIC
- 71.23%
Latest fiscal year · YoY change
- Revenue
- $26.92B+13.4%
- Gross Profit
- $26.92B+13.4%
- Op Income
- $9.28B
- Net Income
- $5.40B-8.1%
- EPS
- $6.66-4.8%
- OCF Growth
- +13.0%
- FCF Growth
- +15.1%
- 52W High
- $225.00
- 52W Low
- $150.14
- 50D MA
- $193.13
- 200D MA
- $185.10
- Beta
- 1.07
- RSI (14)
- 28
- Avg Volume
- 6.60M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Booking Holdings beat guidance across key metrics in Q2, with strong room-night growth, expanding margins, record capital returns, and continued investment in Connected Trip and AI despite Middle East-related travel pressure.· August 4, 2026
- Room nights rose 5%, gross bookings increased 9% (about 8% constant currency), revenue grew 8%, and adjusted EPS was $2.54, up 15% year over year.
- Adjusted EBITDA was about $2.6 billion, up 9%, and margin expanded nearly 40 basis points; all major metrics exceeded the high end of guidance.
- The company raised expected annual run-rate transformation savings to about $650 million from about $550 million, with most of the extra $100 million expected in 2027.
- Capital returns remained aggressive: free cash flow was $3.6 billion, cash and investments rose to $17.7 billion, and the company returned $4.1 billion to shareholders in the quarter.
- Management said Connected Trip, Genius, the U.S. and Asia, and AI remain the main strategic priorities, while Middle East-related travel disruptions continue to affect long-haul demand.
Second-quarter room nights grew 5% year over year, gross bookings rose 9% reported (about 8% constant currency), revenue increased 8% reported (about 7% constant currency), adjusted EBITDA was about $2.6 billion, and adjusted EPS was $2.54, up 15%. Gross bookings growth was helped by about a 2% rise in constant currency ADRs and contributions from flights and other verticals; revenue growth trailed gross bookings because of elevated cancellations in March. For the third quarter, management expects room nights to increase 3% to 5% and gross bookings, revenue, and adjusted EBITDA each to increase 4% to 6%. For the full year, they now expect gross bookings, revenue, and adjusted EBITDA to each be up high single digits and adjusted EPS to be up low to mid-teens; the gross bookings outlook was lowered mainly because of weaker flight ticket growth, while accommodation is largely unchanged.
Glenn Fogel said the quarter reflected strong execution and resilience in a still-uncertain travel environment. He emphasized that travel demand remains durable, even as the Middle East conflict pressures long-haul international travel and raises costs, and he repeatedly pointed to the company’s ability to focus on controllable levers. Strategically, he highlighted Connected Trip, Genius, U.S. and Asia expansion, and AI as the key long-term growth drivers, and he sounded upbeat but disciplined, stressing measurable progress and long-term value creation rather than short-term volatility.
Ewout Steenbergen focused on the numbers and the balance between growth and cost discipline. He cited room nights up 5%, gross bookings up 9%, revenue up 8%, adjusted EBITDA of about $2.6 billion, adjusted EPS of $2.54, and a nearly 40 basis point margin expansion, along with $3.6 billion of free cash flow and $17.7 billion of cash and investments at quarter-end. He also noted record capital returns of $4.1 billion, including $3.7 billion of share repurchases, and said first-half buybacks totaled $7.4 billion at an average price of about $173 per share. On efficiency, he raised expected annual run-rate savings to about $650 million, with about $100 million of incremental savings mostly from procurement and expected primarily in 2027.
Analysts pressed management on AI’s impact on conversion, traffic, and the possibility that search behavior is shifting. Management said AI-related traffic remains very small, LLM referrals are still significantly below 1% of room nights, and they are not yet sharing quantitative lift from Penny or other AI products, though they said early customer feedback is positive and internal AI is already improving productivity and lowering service costs. Questions also focused on Connected Trip and why flights and rental cars diverged from room nights; management said flights were constrained by airline capacity and higher prices tied partly to the Middle East, while Connected Trip transactions still grew low double digits and payments penetration reached 73% of gross bookings. Analysts also asked about U.S. growth, the transformation savings increase, SEO pressure, and the new B2B structure; management said U.S. growth is coming from better product, inventory, and marketing, SEO pressure is small but linked to Google display changes, and the combined B2B unit is meant to improve competitiveness while staying disciplined on incrementality.
The bullish read is that Booking kept growing through a tough travel backdrop and still beat the top end of guidance across every key metric. Management also showed more confidence in long-term self-funding, with higher transformation savings, strong free cash flow, record buybacks, and early signs that AI, Connected Trip, Genius, and U.S./Asia investments can support future growth.
The main risks discussed were the ongoing Middle East conflict, which is still weighing on long-haul travel, airline capacity, and flight prices, and a full-year bookings outlook that was trimmed because of weaker flight growth. Management also said AI traffic and monetization are still tiny, SEO is under pressure, and some growth categories like flights and rental cars are being distorted by exogenous travel conditions rather than broad-based improvement.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 99.8%
- Shares Outstanding
- 774.88M
- Float Shares
- 773.16M
of shares held by institutions
1,994 13F filers
Buy/sell ratio 0.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for BKNG, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Buy | Jul 7, 26 | Filing → |
| Josh S. GottheimerHouse · NJ05 | Sell | Jun 1, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | May 1, 26 | Filing → |
| Gilbert Ray CisnerosHouse · CA31 | Sell | May 15, 26 | Filing → |
| Gilbert Ray CisnerosHouse · CA31 | Buy | Apr 14, 26 | Filing → |
| Gilbert Ray CisnerosHouse · CA31 | Buy | Mar 13, 26 | Filing → |
| Gilbert Ray CisnerosHouse · CA31 | Sell | Feb 10, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Jan 29, 26 | Filing → |
| Gilbert Ray CisnerosHouse · CA31 | Buy | Dec 19, 25 | Filing → |
| Gilbert Ray CisnerosHouse · CA31 | Buy | Nov 18, 25 | Filing → |
| Michael T. McCaulHouse · TX10 | Sell | Oct 27, 25 | Filing → |
| Val HoyleHouse · OR04 | Sell | Sep 23, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Sep 29, 25 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Aug 26, 25 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Blackrock, Inc. | 65.34M | ▲ 62.69M |
| Vanguard Capital Management LLC | 50.61M | ▲ 48.53M |
| State Street Corp | 35.04M | ▲ 33.62M |
| Price T Rowe Associates Inc | 26.63M | ▲ 25.47M |
| Invesco Ltd. | 25.74M | ▲ 25.07M |
| Dodge & Cox | 25.54M | ▲ 24.54M |
| Geode Capital Management, LLC | 21.92M | ▲ 21.03M |
| Capital World Investors | 20.61M | ▲ 19.84M |
| Jpmorgan Chase & Co | 18.84M | ▲ 17.77M |
| Vanguard Portfolio Management LLC | 14.46M | ▲ 13.87M |
| Norges Bank | 12.43M | ▲ 12.43M |
| Morgan Stanley | 12.30M | ▲ 11.77M |
Held by 2,277 ETFs
Biggest fund positions in BKNG by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Sep 15, 26 | Pisano Paulo | sell | 1,500 |
| Sep 1, 26 | MYLOD ROBERT J JR | sell | 1,000 |
| Aug 31, 26 | Pisano Paulo | sell | 3,000 |
| Aug 17, 26 | MILLONES PETER J | sell | 9,325 |
| Aug 17, 26 | MILLONES PETER J | sell | 12,333 |
| Aug 17, 26 | MILLONES PETER J | sell | 2,627 |
| Aug 17, 26 | MILLONES PETER J | sell | 8,660 |
| Aug 17, 26 | MILLONES PETER J | sell | 5,019 |
| Aug 17, 26 | MILLONES PETER J | sell | 5,174 |
| Aug 17, 26 | MILLONES PETER J | sell | 3,632 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our BKNG coverage
Recent articles, reports, and earnings notes.

Booking Holdings (BKNG): AI, Loyalty, and Cash Flow Support Buy
Booking Holdings earns a Buy on strong Q2 2026 execution, durable free cash flow, and a growing merchant mix. The main debate is whether AI and search competition will pressure customer acquisition enough to offset its scale and loyalty advantages.

Booking Holdings Inc. (BKNG) rises after Q2 earnings
Booking Holdings Inc. (BKNG) rises after reporting Q2 results that showed stronger travel demand, higher gross bookings, and revenue growth. Analysts also lifted price targets, helping support the stock even as EPS missed estimates and volume stayed below average.

Best Travel Booking Stocks for August 2026, Ranked by Quality
Five travel booking stocks are ranked by investment quality, with Airbnb, Expedia, and Tripadvisor showcasing distinct marketplace, OTA, and travel-research models.
Want a deeper read on BKNG?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
KAYAK dévoile les destinations de mi‑saison les plus tendances alors que le prix moyen des billets d’avion baisse de 32 % par rapport à l’été
globenewswire.com · Sep 18
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
zacks.com · Sep 17
KAYAK reveals top trending shoulder season destinations as average flight prices fall 32% versus summer
globenewswire.com · Sep 17
Here Are Wednesday’s Top Wall Street Analyst Research Calls: Airbnb, Booking Holdings, Credicorp, Dutch Bros, Expedia, Hartford Financial Services, Group, Meritage Homes, Patchex, Yum! Brands, and More
247wallst.com · Sep 16
Lake District crowned Britain's most romantic getaway, KAYAK data reveals
globenewswire.com · Sep 16
Booking Holdings (BKNG) Registers a Bigger Fall Than the Market: Important Facts to Note
zacks.com · Sep 15
Integrated Wealth Concepts LLC Purchases 16,643 Shares of Booking Holdings Inc. $BKNG
defenseworld.net · Sep 14
Booking CEO Details AI-Powered Connected Trip Strategy at Global TMT Conference
marketbeat.com · Sep 13
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed September 13, 2026 · Live quote · Not investment advice