Booking Holdings Inc.
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Range $188 – $270
Price Chart
About the company
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms.
- CEO
- Glenn D. Fogel
- IPO
- 1999
- Employees
- 25,550
- HQ
- Norwalk, CT, US
AI snapshot
Six angles, distilled from the data.
BKNG is in a multi-month correction, trading well below its 200-day average and far under its 52-week high. The stock is still above the 52-week low, so the tape looks more like a damaged uptrend than a broken business, with a potential base still forming.
Street sentiment stays constructive: the consensus rating is Buy, and the average target sits around 229.76, well above the current share price. Recent target cuts from firms like Wells Fargo and Melius have pulled expectations lower, but the broader rating mix still leans positive with 45 Buys versus 25 Holds.
BKNG has a strong beat record, with 7 straight EPS beats in the recent history shown. Next quarter is expected to be watched for whether revenue growth and margin durability can support the 12.3671 next-year EPS estimate after a 1.3% earnings growth rate and 8.1% revenue growth.
The pattern is clear net selling, led by repeated discretionary sales from senior officers and directors. Peter J. Millones Jr. accounted for the largest cluster, while Paulo Pisano, Ewout Steenbergen, and other insiders also sold shares; there were no insider buys in the period shown.
Profitability remains strong, with a 34.41% operating margin and 25.53% net margin on the latest figures. Cash generation is a strength too, with $9.409 billion in operating cash flow and $9.731 billion in free cash flow, while the balance sheet carries $19.293 billion of debt against $17.785 billion of cash.
BKNG still screens as a premium travel platform with 87.2% gross margin and a valuation that reflects higher quality than many leisure peers. The setup favors a company that can monetize demand efficiently, though the current multiple is no longer cheap relative to the sector.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $116.85B
- P/E
- 16.34
- Fwd P/E
- 14.86
- PEG
- 0.29
- P/S
- 3.94
- P/B
- -10.55
- EV/EBITDA
- 10.64
- Div Yield
- 1.11%
- Gross Margin
- 100.00%
- Op Margin
- 34.49%
- Net Margin
- 25.53%
- ROE
- -96.70%
- ROIC
- 71.23%
Latest fiscal year · YoY change
- Revenue
- $26.92B+13.4%
- Gross Profit
- $26.92B+13.4%
- Op Income
- $9.28B
- Net Income
- $5.40B-8.1%
- EPS
- $6.66-4.8%
- OCF Growth
- +13.0%
- FCF Growth
- +15.1%
- 52W High
- $220.81
- 52W Low
- $146.28
- 50D MA
- $171.26
- 200D MA
- $176.83
- Beta
- 1.13
- RSI (14)
- 33
- Avg Volume
- 7.00M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Booking Holdings beat guidance across key metrics in Q2, with strong room-night growth, expanding margins, record capital returns, and continued investment in Connected Trip and AI despite Middle East-related travel pressure.· August 4, 2026
- Room nights rose 5%, gross bookings increased 9% (about 8% constant currency), revenue grew 8%, and adjusted EPS was $2.54, up 15% year over year.
- Adjusted EBITDA was about $2.6 billion, up 9%, and margin expanded nearly 40 basis points; all major metrics exceeded the high end of guidance.
- The company raised expected annual run-rate transformation savings to about $650 million from about $550 million, with most of the extra $100 million expected in 2027.
- Capital returns remained aggressive: free cash flow was $3.6 billion, cash and investments rose to $17.7 billion, and the company returned $4.1 billion to shareholders in the quarter.
- Management said Connected Trip, Genius, the U.S. and Asia, and AI remain the main strategic priorities, while Middle East-related travel disruptions continue to affect long-haul demand.
Second-quarter room nights grew 5% year over year, gross bookings rose 9% reported (about 8% constant currency), revenue increased 8% reported (about 7% constant currency), adjusted EBITDA was about $2.6 billion, and adjusted EPS was $2.54, up 15%. Gross bookings growth was helped by about a 2% rise in constant currency ADRs and contributions from flights and other verticals; revenue growth trailed gross bookings because of elevated cancellations in March. For the third quarter, management expects room nights to increase 3% to 5% and gross bookings, revenue, and adjusted EBITDA each to increase 4% to 6%. For the full year, they now expect gross bookings, revenue, and adjusted EBITDA to each be up high single digits and adjusted EPS to be up low to mid-teens; the gross bookings outlook was lowered mainly because of weaker flight ticket growth, while accommodation is largely unchanged.
Glenn Fogel said the quarter reflected strong execution and resilience in a still-uncertain travel environment. He emphasized that travel demand remains durable, even as the Middle East conflict pressures long-haul international travel and raises costs, and he repeatedly pointed to the company’s ability to focus on controllable levers. Strategically, he highlighted Connected Trip, Genius, U.S. and Asia expansion, and AI as the key long-term growth drivers, and he sounded upbeat but disciplined, stressing measurable progress and long-term value creation rather than short-term volatility.
Ewout Steenbergen focused on the numbers and the balance between growth and cost discipline. He cited room nights up 5%, gross bookings up 9%, revenue up 8%, adjusted EBITDA of about $2.6 billion, adjusted EPS of $2.54, and a nearly 40 basis point margin expansion, along with $3.6 billion of free cash flow and $17.7 billion of cash and investments at quarter-end. He also noted record capital returns of $4.1 billion, including $3.7 billion of share repurchases, and said first-half buybacks totaled $7.4 billion at an average price of about $173 per share. On efficiency, he raised expected annual run-rate savings to about $650 million, with about $100 million of incremental savings mostly from procurement and expected primarily in 2027.
Analysts pressed management on AI’s impact on conversion, traffic, and the possibility that search behavior is shifting. Management said AI-related traffic remains very small, LLM referrals are still significantly below 1% of room nights, and they are not yet sharing quantitative lift from Penny or other AI products, though they said early customer feedback is positive and internal AI is already improving productivity and lowering service costs. Questions also focused on Connected Trip and why flights and rental cars diverged from room nights; management said flights were constrained by airline capacity and higher prices tied partly to the Middle East, while Connected Trip transactions still grew low double digits and payments penetration reached 73% of gross bookings. Analysts also asked about U.S. growth, the transformation savings increase, SEO pressure, and the new B2B structure; management said U.S. growth is coming from better product, inventory, and marketing, SEO pressure is small but linked to Google display changes, and the combined B2B unit is meant to improve competitiveness while staying disciplined on incrementality.
The bullish read is that Booking kept growing through a tough travel backdrop and still beat the top end of guidance across every key metric. Management also showed more confidence in long-term self-funding, with higher transformation savings, strong free cash flow, record buybacks, and early signs that AI, Connected Trip, Genius, and U.S./Asia investments can support future growth.
The main risks discussed were the ongoing Middle East conflict, which is still weighing on long-haul travel, airline capacity, and flight prices, and a full-year bookings outlook that was trimmed because of weaker flight growth. Management also said AI traffic and monetization are still tiny, SEO is under pressure, and some growth categories like flights and rental cars are being distorted by exogenous travel conditions rather than broad-based improvement.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 99.7%
- Shares Outstanding
- 751.38M
- Float Shares
- 748.96M
of shares held by institutions
2,023 13F filers
Buy/sell ratio 0.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for BKNG, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Michael McCaulHouse · TX10 | Sell | Aug 7, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Sep 11, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Sep 25, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jul 7, 26 | Filing → |
| Alan ArmstrongSenate | Buy | Mar 27, 26 | Filing → |
| Josh GottheimerHouse · NJ05 | Sell | Jun 1, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | May 1, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Sell | May 15, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Apr 14, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Mar 13, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Sell | Feb 10, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Jan 29, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Dec 19, 25 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Nov 18, 25 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Blackrock, Inc. | 65.34M | ▲ 62.69M |
| Vanguard Capital Management LLC | 50.61M | ▲ 48.53M |
| State Street Corp | 35.04M | ▲ 33.62M |
| Price T Rowe Associates Inc | 26.63M | ▲ 25.47M |
| Invesco Ltd. | 25.74M | ▲ 25.07M |
| Dodge & Cox | 25.54M | ▲ 24.54M |
| Geode Capital Management, LLC | 21.92M | ▲ 21.03M |
| Capital World Investors | 20.61M | ▲ 19.84M |
| Jpmorgan Chase & Co | 18.84M | ▲ 17.77M |
| Vanguard Portfolio Management LLC | 14.46M | ▲ 13.87M |
| Norges Bank | 12.43M | ▲ 12.43M |
| Morgan Stanley | 12.30M | ▲ 11.77M |
Held by 2,438 ETFs
Biggest fund positions in BKNG by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Oct 15, 26 | Pisano Paulo | sell | 1,500 |
| Sep 15, 26 | Pisano Paulo | sell | 1,500 |
| Sep 1, 26 | MYLOD ROBERT J JR | sell | 1,000 |
| Aug 31, 26 | Pisano Paulo | sell | 3,000 |
| Aug 17, 26 | MILLONES PETER J | sell | 9,325 |
| Aug 17, 26 | MILLONES PETER J | sell | 12,333 |
| Aug 17, 26 | MILLONES PETER J | sell | 2,627 |
| Aug 17, 26 | MILLONES PETER J | sell | 8,660 |
| Aug 17, 26 | MILLONES PETER J | sell | 5,019 |
| Aug 17, 26 | MILLONES PETER J | sell | 5,174 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our BKNG coverage
Recent articles, reports, and earnings notes.

Booking Holdings (BKNG): Connected Trip Drives Growth
Booking Holdings is scaling its merchant model and Connected Trip ecosystem while still generating strong cash flow. The report rates BKNG a Buy, but flags geopolitical exposure, competition, and balance-sheet leverage as reasons for a valuation discount.

Booking Holdings Inc. (BKNG) drops on Meta-Expedia AI news
Booking Holdings Inc. (BKNG) drops after Meta’s Muse AI partnership with Expedia sparked fears that AI assistants could bypass traditional travel search and booking funnels. The selloff came on heavy volume, even as Booking’s recent earnings and operating results remained solid.

Booking Holdings (BKNG): AI, Loyalty, and Cash Flow Support Buy
Booking Holdings earns a Buy on strong Q2 2026 execution, durable free cash flow, and a growing merchant mix. The main debate is whether AI and search competition will pressure customer acquisition enough to offset its scale and loyalty advantages.
Want a deeper read on BKNG?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
Booking Holdings to Make Third Quarter 2026 Earnings Press Release Available on Company's Investor Relations Website on November 3
prnewswire.com · Nov 2
Booking Holdings Inc. $BKNG Stock: Birinyi Associates Inc. Cuts Position
defenseworld.net · Oct 31
Booking Holdings: Deep Moat And Discounted Valuation Make An Attractive Entry
seekingalpha.com · Oct 31
Booking Holdings' Q3 Earnings Ahead: What's in Store for the Stock?
zacks.com · Oct 30
Booking vs. Coupang: Which Stock Is the Better Buy in November?
fool.com · Oct 29
Exploring Analyst Estimates for Booking Holdings (BKNG) Q3 Earnings, Beyond Revenue and EPS
zacks.com · Oct 29
Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
zacks.com · Oct 29
The ‘Connected Trip' Gamble: What To Watch In Booking Holdings' Nov. 3 Earnings Call
247wallst.com · Oct 29
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed October 28, 2026 · Live quote · Not investment advice