Byrna Technologies Inc.
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Range $4.5 – $7.5
Price Chart
About the company
Byrna Technologies Inc. (BYRN) specializes in less-lethal defense technology, focusing on the creation and manufacturing of non-lethal munitions and associated security equipment. The company's primary offerings include a line of Byrna-branded handheld personal protection instruments, such as the Byrna SD and Byrna SD .
- CEO
- Conn Davis
- IPO
- 2006
- Employees
- 159
- HQ
- Andover, MA, US
AI snapshot
Six angles, distilled from the data.
The stock is in a deep downtrend and still trades well below its 200-day average, with the 50-day also under the 200-day. It sits near the lower end of its 52-week range after a major reset from the prior high, which keeps the regime defensive despite occasional rebounds.
Street sentiment is constructive but sharply tempered: consensus remains Buy, yet the average target has fallen to $6.50 from much higher prior levels. Recent actions skew negative, including a July downgrade to Neutral and April cuts to Hold, showing analysts are still re-rating the story lower.
The next print carries a mixed setup after a recent miss of -340.0% versus estimates in July, following a beat in April. Full-year estimates point to another loss, with next-year EPS at -0.22 and revenue expected to recover only gradually, so margin discipline and demand trends matter most.
The pattern leans positive, led by a 10,000-share open-market purchase by a director in August. Most other recent filings are award or exempt-share transactions tied to compensation and should be treated as noise rather than conviction selling or buying.
Profitability remains weak, with a -78.39% operating margin, -3.39% net margin, and negative ROE and ROA. The balance sheet is a bright spot: $15.48 million in cash versus $3.96 million of debt, and free cash flow was positive at $6.05 million for fiscal 2025.
Byrna’s gross margin of 52.5% is respectable for a specialty hardware name, but the company still trails better-capitalized industrial peers on earnings stability and scale. The valuation remains depressed versus the sector, reflecting the market’s skepticism about sustaining growth and profitability.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $83.06M
- P/E
- -24.16
- Fwd P/E
- 3.24
- PEG
- 0.20
- P/S
- 0.76
- P/B
- 1.46
- EV/EBITDA
- -21.35
- Div Yield
- 0.00%
- Gross Margin
- 52.51%
- Op Margin
- -4.38%
- Net Margin
- -3.39%
- ROE
- -5.85%
- ROIC
- -5.58%
Latest fiscal year · YoY change
- Revenue
- $118.12M+37.7%
- Gross Profit
- $71.47M+35.4%
- Op Income
- $11.84M
- Net Income
- $9.69M-24.3%
- EPS
- $0.43-24.6%
- OCF Growth
- -113.4%
- FCF Growth
- -197.9%
- 52W High
- $30.62
- 52W Low
- $3.17
- 50D MA
- $3.86
- 200D MA
- $8.10
- Beta
- 1.75
- RSI (14)
- 53
- Avg Volume
- 664.06K
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Byrna’s fiscal Q2 was a sharp reset: revenue fell well below plan, but management is using the slowdown to rework marketing, retail execution, production, and inventory toward a more disciplined second-half turnaround.· July 9, 2026
- Revenue was $16.4 million, down from $28.5 million a year ago, as e-commerce traffic weakened and retail reorders slowed after Q1 restocking.
- Gross profit was $1.8 million, or 11% of revenue, but adjusted gross margin was about 62% after one-time inventory write-downs and impairment charges.
- Management said fiscal 2026 will not be a revenue growth year, with Q3 still a transition quarter and Q4 expected to improve with holidays and new initiatives.
- Cash ended at $10.4 million with no debt, and management still expects inventory turns to approach 2x by year end.
- Byrna is shifting to more targeted marketing, new agency support, better product education, and a broader product ladder through the planned Hero Defense acquisition.
Net revenue in Q2 2026 was $16.4 million versus $28.5 million in the prior-year period. Gross profit was $1.8 million, or 11% of net revenue, compared with $17.6 million, or 62%, last year; excluding one-time items, adjusted gross profit was $10.1 million and adjusted gross margin was approximately 62%. Adjusted EBITDA was negative $600 thousand versus $4.3 million in Q2 2025, and net loss was $10.1 million versus net income of $2.4 million a year ago. E-commerce sales fell $5.8 million, or 35%, domestic dealer channel sales fell $3.5 million, or 47%, and international dealer/distributor sales fell $1.2 million, or 43%. Management said fiscal 2026 is not expected to be a revenue growth year; Q3 is a transition quarter, Q4 should improve with the holiday season, and the company still expects to exit fiscal 2026 with gross margins of approximately 62%.
Conn Davis framed Q2 as a necessary but steeper-than-expected reset and said the quarter reinforced the need for a business transformation. He emphasized three near-term priorities: improving consumer conversion and retail productivity, rebuilding demand generation with better attribution, and tying demand more tightly to production, inventory, and cash generation. His tone was urgent but constructive, stressing that the company is shifting to more disciplined, use-case-driven marketing and a more scalable operating model.
Laurilee Kearnes walked through the quarter’s financial pressure: revenue of $16.4 million, gross profit of $1.8 million, adjusted gross profit of $10.1 million, operating expenses of $14.6 million, net loss of $10.1 million, and adjusted EBITDA of negative $600 thousand. She highlighted one-time charges tied to the Fort Wayne ammo facility shutdown, including a $3.6 million inventory write-down and a $3.5 million impairment loss, partially offset by a $1.1 million tariff refund, and said adjusted gross margin should stay near or above 62% for the rest of the year. On capital and working capital, she said cash, cash equivalents and marketable securities were $10.4 million, with no debt, inventory was $30.4 million, and the company still expects inventory turns to approach 2x by year end.
Analysts pressed management on the higher expense run rate, the weak wholesale channel, and whether Q3 would look like another step down. Laurilee said Q2 is a reasonable baseline, but incremental spending of about $250 thousand a month tied to the new marketing plan should come before revenue, while the rest of OpEx is being held down as much as possible. On retail, Conn said partners remain excited but reorders lagged because inventories were elevated after Q1, and the Academy rollout shifted from Q2 into Q3 on timing. Questions on Hero focused on pricing, margins, and integration; management said Hero should sit below Byrna in price and capability, be integrated into byrna.com toward the end of Q3/Q4, and then be more fully tied into the Byrna brand in Q1 2027.
The positive case from this call is that management is actively changing the parts of the business that broke in Q2: marketing, retail merchandising, product education, and production planning. They pointed to encouraging signs from the ‘find the right launcher’ quiz, the try-before-you-buy program, improved CL first-pass yield, and a chain-partner end-cap rollout that lifted monthly purchases from about $81 thousand to about $200 thousand. The Hero acquisition could also broaden the addressable market by adding lower-priced, more discreet products.
The main risk is that Byrna is admitting fiscal 2026 will not be a growth year, and Q2 showed both traffic and conversion deterioration, with website sessions down 13% and conversion at 0.59%. Retail partners entered the quarter with elevated inventory, wholesale reorders were weaker than planned, and many of the new marketing initiatives were still early or not yet live, so results may lag the cost ramp. The company also faces margin and cash pressure from restructuring charges, ongoing marketing investment, and a still-relatively small cash balance of $10.4 million despite no debt.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 77.3%
- Shares Outstanding
- 22.69M
- Float Shares
- 17.54M
of shares held by institutions
127 13F filers
Buy/sell ratio 2.86. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Fmr LLC | 3.40M | ▲ 2.27K |
| Vanguard Group Inc | 999.62K | ▲ 29.71K |
| Vanguard Capital Management LLC | 758.70K | ▼ 7.78K |
| Wealthspire Advisors, LLC | 604.70K | ▼ 178.05K |
| Citadel Advisors LLC | 529.73K | ▲ 496.31K |
| Quinn Opportunity Partners LLC | 478.56K | ▲ 254.41K |
| Renaissance Technologies LLC | 429.85K | ▲ 47.52K |
| Blackrock, Inc. | 404.41K | ▼ 967.07K |
| Pinnacle Associates Ltd | 368.87K | ▼ 32.89K |
| Moneta Group Investment Advisors LLC | 336.64K | ▲ 313.16K |
| Millennium Management LLC | 325.55K | ▼ 749.29K |
| Ubs Group AG | 309.13K | ▼ 28.21K |
Held by 43 ETFs
Biggest fund positions in BYRN by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 29, 26 | MCBRADY MATTHEW R | other | 0 |
| Aug 12, 26 | Keravuori Rose P. | other | 561 |
| Aug 10, 26 | Keravuori Rose P. | other | 0 |
| Aug 6, 26 | ELMORE LEONARD J | buy | 10,000 |
| Jul 29, 26 | ELMORE LEONARD J | other | 4,865 |
| Jul 29, 26 | ELMORE LEONARD J | other | 4,865 |
| Jul 29, 26 | Hughes Herbert | other | 4,865 |
| Jul 29, 26 | Hughes Herbert | other | 4,865 |
| Jul 29, 26 | Kennedy TJ | other | 4,379 |
| Jul 29, 26 | Kennedy TJ | other | 4,379 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our BYRN coverage
Recent articles, reports, and earnings notes.
Want a deeper read on BYRN?
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Byrna Technologies Launches Media Campaign with iHeartMedia's “The Bobby Bones Show” to Expand Mainstream Reach
globenewswire.com · Sep 29
Byrna Technologies to Report Fiscal Third Quarter 2026 Financial Results on Thursday, October 8, 2026 at 9:00 a.m. ET
globenewswire.com · Sep 24
Byrna Appoints Matt McBrady to Board of Directors
globenewswire.com · Sep 2
Byrna Appoints Retired U.S. Army Brigadier General Rose Lopez Keravuori to Board of Directors
globenewswire.com · Aug 12
Byrna Technologies Appoints Marketing Transformation Leader Nate Secor as Senior Vice President of Brand and Marketing
globenewswire.com · Aug 10
Byrna Technologies Appoints Proven Retail and Omnichannel Sales Leader James White as Senior Vice President of Retail & Channel Growth
globenewswire.com · Jul 20
Byrna Technologies: Selling The Solution Is The Real Challenge
seekingalpha.com · Jul 10
Byrna Technologies Inc. (BYRN) Q2 2026 Earnings Call Transcript
seekingalpha.com · Jul 9
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed October 1, 2026 · Live quote · Not investment advice
