Deckers Outdoor Corporation
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Range $85 – $145
Price Chart
About the company
Deckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items.
- CEO
- Stefano Caroti
- IPO
- 1993
- Employees
- 6,000
- HQ
- Goleta, CA, US
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Similar companies
Peers in the same neighborhood.
- Market Cap
- $12.13B
- P/E
- 12.61
- Fwd P/E
- 11.82
- PEG
- 1.55
- P/S
- 2.19
- P/B
- 5.35
- EV/EBITDA
- 7.91
- Div Yield
- 0.00%
- Gross Margin
- 57.80%
- Op Margin
- 22.67%
- Net Margin
- 18.36%
- ROE
- 41.10%
- ROIC
- 33.66%
Latest fiscal year · YoY change
- Revenue
- $5.47B+9.8%
- Gross Profit
- $3.16B+9.4%
- Op Income
- $1.26B
- Net Income
- $1.02B+6.0%
- EPS
- $7.04+10.7%
- OCF Growth
- +13.2%
- FCF Growth
- +14.5%
- 52W High
- $125.45
- 52W Low
- $78.91
- 50D MA
- $102.31
- 200D MA
- $102.19
- Beta
- 1.17
- RSI (14)
- 34
- Avg Volume
- 2.32M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Deckers posted a first-quarter revenue and EPS beat, led by strong DTC demand at HOKA and UGG, and raised full-year margin and EPS guidance despite higher tariff assumptions.· July 23, 2026
- Q1 revenue topped $1.02 billion, up 5.7%, with diluted EPS of $0.94, both above expectations.
- Gross margin improved to 56.4% from 55.8% on favorable mix, full-price selling, FX and better closeout management, partly offset by tariffs.
- HOKA revenue rose 8% to $704 million and UGG revenue rose 5% to $278 million; DTC was especially strong at both brands.
- Management raised FY27 gross margin and EPS guidance, but also increased the assumed tariff rate to 12.5% from 10%.
- The company said demand remains strong, inventories are clean, and it continues to prioritize a premium full-price marketplace and share repurchases.
Total company revenue was $1.02 billion, up 5.7% year over year. Diluted EPS was $0.94 versus $0.93 last year. Gross margin was 56.4%, up 60 basis points from 55.8%. HOKA revenue increased 8% to $704 million, and UGG revenue increased 5% to $278 million. SG&A was $420 million, up 13% from $373 million. The company repurchased approximately $338 million of stock at an average price of $103.79, leaving about $4.7 billion remaining under the authorization. Inventory was $808 million, down 5% year over year, and cash and equivalents were $1.6 billion with no outstanding borrowings. For FY27, Deckers now expects revenue of $5.86 billion to $5.91 billion, gross margin slightly better than 56.5%, operating margin slightly better than 21.5%, and diluted EPS of $7.35 to $7.50. For Q2, it expects consolidated revenue up approximately 5% and EPS of $1.73 to $1.78; HOKA is expected to grow high single digits, UGG mid-single digits, and other brands to be down about 50%.
Stefano Caroti said the quarter validated Deckers’ strategy of innovation, disciplined supply, and maintaining a pull model with strong full-price demand. He emphasized that consumer response to new HOKA and UGG products is broad-based across regions and channels, and that the company is building a more differentiated assortment for the second half and beyond. His tone was confident but measured, repeatedly noting that the consumer backdrop remains pressured even as Deckers believes its brands are gaining share.
Steve Fasching said the quarter beat expectations mainly through gross margin strength, with Q1 gross margin at 56.4% and help from full-price selling, channel and brand mix, FX, and better closeout management, partly offset by a tariff headwind. He noted SG&A was $420 million, up 13%, due to prior-year hires, marketing, rent, technology, and FX remeasurement, while cash was $1.6 billion, inventory was down 5%, and the company had no debt. On capital allocation, he highlighted $338 million of buybacks in the quarter and said FY27 EPS guidance still assumes repurchases equal to about 80% of projected free cash flow; he also said the tariff assumption was raised to 12.5% from 10% and that no refund benefit is included in guidance.
Analysts pressed on HOKA’s growth runway, competition, Lifestyle expansion, tariffs, and whether the year is being pulled forward by demand or simply shifted by logistics. Management said HOKA is continuing to gain or hold share in performance run and trail, that new launches like Clifton Pro, Clifton 11, Speedgoat 7 and Mach Pro are resonating, and that second-half growth will accelerate mainly because wholesale and distributor shipments are shifting later this year versus last year. On tariffs, management said refunds from previously paid tariffs are not included in guidance, any recovery would likely come over time and be shared partly with partners, and the higher 12.5% go-forward tariff assumption is now embedded in the outlook.
The bull case is that both brands are still posting strong underlying demand, with HOKA up 8% to $704 million and UGG up 5% to $278 million, while DTC remains especially healthy. Management believes innovation is broadening the growth base, inventory is clean, and the company is maintaining premium pricing and brand heat, which supports margins and share gains.
The main risks flagged were tariffs, which pressured Q1 and are assumed higher going forward, plus rising freight costs and a pressured consumer backdrop. Management also said Q2 gross margin is expected to be down year over year and that some of the HOKA growth acceleration is driven by logistics timing rather than a change in demand, which makes quarter-to-quarter growth uneven.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 99.3%
- Shares Outstanding
- 136.18M
- Float Shares
- 135.18M
of shares held by institutions
906 13F filers
Buy/sell ratio 2.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for DECK, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Jan 28, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Jan 26, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Jan 13, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Buy | Nov 18, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Oct 2, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Oct 2, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Oct 24, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Sep 3, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Sep 2, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Sep 30, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Sep 17, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Aug 8, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Aug 28, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Aug 28, 25 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 16.77M | ▼ 379.91K |
| Blackrock, Inc. | 13.53M | ▼ 1.25M |
| Vanguard Capital Management LLC | 9.18M | ▼ 57.48K |
| State Street Corp | 6.32M | ▲ 138.34K |
| Fmr LLC | 5.29M | ▼ 846.44K |
| Geode Capital Management, LLC | 4.29M | ▲ 251.52K |
| Invesco Ltd. | 3.08M | ▲ 77.28K |
| Aqr Capital Management LLC | 2.72M | ▼ 1.21M |
| Morgan Stanley | 2.45M | ▲ 326.29K |
| Robeco Institutional Asset Management B.V. | 2.22M | ▲ 227.37K |
| Two Sigma Investments, LP | 2.13M | ▲ 660.95K |
| Ubs Asset Management Americas Inc | 2.12M | ▲ 374.92K |
Held by 1,675 ETFs
Biggest fund positions in DECK by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 17, 26 | Ellerker Marco | other | 16,162 |
| Aug 17, 26 | Ellerker Marco | other | 5,548 |
| Aug 17, 26 | Spring-Green Robin | other | 21,336 |
| Aug 17, 26 | Spring-Green Robin | other | 7,324 |
| Aug 17, 26 | Spangenberg Anne | other | 25,862 |
| Aug 17, 26 | Spangenberg Anne | other | 8,878 |
| Aug 17, 26 | Garcia Thomas | other | 19,396 |
| Aug 17, 26 | Garcia Thomas | other | 6,658 |
| Aug 17, 26 | Stefano Caroti | other | 109,912 |
| Aug 17, 26 | Stefano Caroti | other | 37,731 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our DECK coverage
Recent articles, reports, and earnings notes.

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