GoPro, Inc.
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Range $5 – $5
Price Chart
About the company
GoPro, Inc. is a company dedicated to designing, manufacturing, and marketing cameras and related accessories, particularly its signature mountable and wearable imaging devices, which it officially designates as "capture devices. " Its diverse portfolio features well-known products such as the HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and the GoPro App.
- CEO
- Nicholas D. Woodman
- IPO
- 2014
- Employees
- 636
- HQ
- San Mateo, CA, US
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Similar companies
Peers in the same neighborhood.
- Market Cap
- $227.86M
- P/E
- -1.36
- Fwd P/E
- 11.10
- PEG
- 0.03
- P/S
- 0.40
- P/B
- -7.02
- EV/EBITDA
- -2.02
- Div Yield
- 0.00%
- Gross Margin
- 27.67%
- Op Margin
- -21.14%
- Net Margin
- -28.52%
- ROE
- -529.55%
- ROIC
- -162.93%
Latest fiscal year · YoY change
- Revenue
- $651.54M-18.7%
- Gross Profit
- $219.17M-19.2%
- Op Income
- $-60,244,000
- Net Income
- $-93,487,000+78.4%
- EPS
- $-0.59+79.1%
- OCF Growth
- +83.5%
- FCF Growth
- +81.4%
- 52W High
- $2.73
- 52W Low
- $0.57
- 50D MA
- $1.00
- 200D MA
- $1.02
- Beta
- 2.45
- RSI (14)
- 57
- Avg Volume
- 33.74M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
GoPro said Q2 was defined by the launch of its new Mission 1 camera lineup and progress in its strategic review, while subscriber metrics remained strong and guidance stayed withheld.· August 10, 2026
- Mission 1, Mission 1 PRO, and related accessories began shipping in Q2, with Mission 1 PRO ILS slated to launch in September.
- Management said the strategic review is in the later stages and has received inquiries from defense, consumer, and financial sectors.
- Subscriber attach rate hit a record 69% in Q2, up from 54% a year ago; retention was 67%, consistent with prior periods.
- The company said it still does not have full retail distribution for the new cameras, so broader rollout is ongoing.
- Brian Tratt declined to add forward-looking color because guidance remains withdrawn during the strategic process.
The transcript did not provide revenue, EPS, gross margin, or year-over-year financial results. On operations, GoPro said Q2 saw the launch and initial shipment of Mission 1 and Mission 1 PRO, with a limited-time $100 discount on select models and the upcoming Mission 1 PRO ILS launch in September. For subscribers, attach rate was a record 69% in Q2 versus 54% in the same period last year, and retention was 67%. The company did not give next-quarter or full-year financial guidance and said guidance remains withdrawn while the strategic review is ongoing.
Nicholas Woodman framed the quarter around product execution and the strategic review. He said the company now has its most compelling camera lineup in history, and emphasized that the near-term job is to drive awareness and expand distribution so the new products can translate into sell-through. He was notably upbeat about the Mission 1 PRO ILS, saying it could expand GoPro’s share in prosumer and professional markets.
Brian Tratt did not discuss margins, cash, or capital allocation on the call. He said guidance was withdrawn because of the strategic process and that the company could not add extra color beyond the prepared remarks. No financial figures beyond the subscriber metrics cited by management were provided in his comments.
In Q&A, Morgan Stanley asked what would be needed to get sell-through back into positive territory and what the biggest current impediment is. Woodman answered that awareness is critical, noting strong reviews, customer advocacy, and anticipation for Mission 1 PRO ILS, while also saying distribution is still not fully rolled out globally. A follow-up asking for directional margin or second-half implications was declined by Tratt, who reiterated that the strategic process prevents additional forward guidance.
The bull case from this call is that GoPro believes it now has its strongest product lineup ever, including a new interchangeable-lens camera that could open a larger prosumer/pro market. Subscriber economics also looked healthy, with a record 69% attach rate and 67% retention, while management said customer reception and third-party reviews have been strong.
The main bear case is that management still withheld guidance, leaving investors without financial targets or margin commentary while the strategic review is in progress. Woodman also said GoPro does not yet have full retail distribution for the new cameras, and the company needs to turn product launches and positive reviews into broader awareness and sell-through.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 95.7%
- Shares Outstanding
- 171.11M
- Float Shares
- 163.80M
of shares held by institutions
131 13F filers
Buy/sell ratio 0.33. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for GPRO, newest first.
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Blackrock, Inc. | 9.36M | ▲ 6.89M |
| Vanguard Group Inc | 6.55M | ▼ 111.05K |
| Vanguard Capital Management LLC | 5.94M | ▲ 586.40K |
| Acadian Asset Management LLC | 5.80M | ▲ 172.98K |
| Allianz Asset Management Gmbh | 4.64M | ▲ 1.21M |
| Sixth Street Partners Management Company, L.P. | 4.39M | ▲ 4.39M |
| Charles Schwab Investment Management Inc | 4.39M | ▼ 1.57M |
| Geode Capital Management, LLC | 3.49M | ▲ 2.23M |
| Ubs Group AG | 3.37M | ▲ 2.00M |
| Yorkville Advisors Global, LP | 2.89M | ▲ 2.89M |
| Citadel Advisors LLC | 2.52M | ▲ 1.95M |
| Jacobs Levy Equity Management, Inc | 2.11M | ▼ 486.33K |
Held by 94 ETFs
Biggest fund positions in GPRO by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 17, 26 | Stephen Jason Christopher | other | 1,317 |
| Aug 17, 26 | Tratt Brian Robert | other | 2,871 |
| Aug 17, 26 | Lafrades Charles | other | 2,894 |
| Jul 9, 26 | Woodman Nicholas | buy | 19,280,205 |
| Jun 2, 26 | DENNISON MICHAEL C. | other | 110,181 |
| Jun 2, 26 | Kahng Shaz | other | 110,181 |
| Jun 2, 26 | LOPEZ MIGUEL A | other | 110,181 |
| Jun 2, 26 | Culp Hogue Emily S. | other | 110,181 |
| Jun 2, 26 | Ahmad-Taylor Tyrone | other | 110,181 |
| Jun 2, 26 | Lyne Susan M | other | 110,181 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our GPRO coverage
Recent articles, reports, and earnings notes.
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