Rockwell Automation, Inc.
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Range $445 – $525
Price Chart
About the company
Rockwell Automation, Inc. , established in 1903 and headquartered in Milwaukee, Wisconsin, is a global leader in providing industrial automation and digital transformation solutions. The company's operations are segmented into three key areas: Intelligent Devices, Software & Control, and Lifecycle Services.
- CEO
- Blake D. Moret
- IPO
- 1981
- Employees
- 26,000
- HQ
- Milwaukee, WI, US
AI snapshot
Six angles, distilled from the data.
ROK remains in a medium-term corrective regime after pulling back from its 52-week high of 497.36, yet it still trades above the 200-day moving average of 415.78. The setup is constructive but not fully reset, with the stock closer to the upper half of its yearly range than the lows.
Street sentiment is cautious-to-neutral: the consensus rating is Hold, while the average target of 477.67 sits above the current share price. Recent changes are mixed, with Bernstein reiterating Market Perform, Citigroup staying Buy, and several firms splitting between upgrades and downgrades.
Rockwell has a strong beat pattern, with 7 of the last 8 quarters topping EPS estimates. The next test is whether that cadence can continue against a higher bar, as fiscal 2027 EPS estimates sit at 14.79 versus 10.56 TTM. Shareholders should watch margin discipline and whether demand converts into another earnings beat.
Recent insider activity leans toward net selling, led by multiple discretionary sales from officers in May and June. Several M-Exempt and award transactions appear to be routine equity compensation, but the repeated S-Sale activity from senior executives is the clearer signal.
Profitability is solid, with a 49.1% gross margin, 20.97% operating margin, and 13.39% net margin. Growth is healthy too, with revenue up 7.9% year over year and earnings up 40.4%, while free cash flow reached $1.73 billion. The balance sheet carries $3.65 billion of debt against $468 million of cash.
ROK screens as a premium industrial automation name, supported by 30.63% ROE and 9.99% ROA. It trades at 34.89x earnings, above the market’s typical industrial valuation range, so execution needs to stay strong to justify the multiple.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $48.46B
- P/E
- 40.74
- Fwd P/E
- 32.98
- PEG
- 1.64
- P/S
- 5.40
- P/B
- 13.97
- EV/EBITDA
- 29.07
- Div Yield
- 1.27%
- Gross Margin
- 54.53%
- Op Margin
- 21.69%
- Net Margin
- 13.38%
- ROE
- 33.32%
- ROIC
- 19.70%
Latest fiscal year · YoY change
- Revenue
- $8.34B+1.0%
- Gross Profit
- $4.02B+9.2%
- Op Income
- $1.42B
- Net Income
- $869.00M-8.8%
- EPS
- $7.69-7.6%
- OCF Growth
- +78.7%
- FCF Growth
- +112.5%
- 52W High
- $497.36
- 52W Low
- $332.71
- 50D MA
- $461.83
- 200D MA
- $417.30
- Beta
- 1.53
- RSI (14)
- 41
- Avg Volume
- 819.99K
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Rockwell Automation reported a strong Q3 with 10% organic sales growth, double-digit EPS growth, and raised full-year sales and EPS guidance despite inflation and mixed demand in some longer-cycle areas.· August 4, 2026
- Q3 reported sales rose 8% and organic sales rose 10%, with adjusted EPS of $3.49 and enterprise operating margin of 22.3%.
- Gross margin expanded 70 bps to 49.5%, while enterprise operating margin expanded 280 bps year over year.
- Growth was led by Semiconductor, Data Center, E-commerce & Warehouse Automation, and stronger Automotive and Life Sciences activity; Lifecycle Services remained softer.
- Full-year reported and organic sales growth guidance was raised to 7.5% to 9.5%, and adjusted EPS guidance was increased to $13.00 to $13.30.
- Management said inflation remains a headwind, but pricing, productivity, and supply-chain execution are helping offset it; free cash flow conversion remains expected at 100% for fiscal 2026.
Q3 reported sales were up 8% year over year, and organic sales were up 10%; currency added about 1 point and the Sensia dissolution reduced sales by 3 points. Adjusted EPS was $3.49, up more than 20% year over year, and enterprise operating margin was 22.3%, up 280 bps. Gross margin was 49.5%, up 70 bps year over year. Free cash flow was $654 million, $165 million higher than the prior year. For fiscal 2026, Rockwell raised reported and organic sales growth guidance to 7.5% to 9.5% and increased adjusted EPS guidance to $13.00 to $13.30, with a midpoint of $13.15. Management still expects enterprise operating margin of 21.5%, organic annual recurring revenue to grow mid-single digits, free cash flow conversion of 100%, and tariff impacts to be EPS neutral in fiscal 2026. For Q4, the company expects reported sales to be up low single digits sequentially and enterprise operating margin to be approximately flat versus Q3.
Blake Moret said the quarter reflected strong execution, broadening customer investment, and rising adoption of Rockwell’s hardware, software, and services across new end markets. He highlighted demand in Semiconductor, Data Center, and E-commerce & Warehouse Automation, plus early signs of renewed activity in Automotive and Life Sciences. His tone was confident but measured: he emphasized that large project recovery is not broad-based yet, but Rockwell believes it is well positioned to benefit as spending improves.
Christian Rothe emphasized that Q3 margin performance was driven by higher volume and favorable mix, with gross margin at 49.5% and enterprise operating margin at 22.3%. He said Q3 free cash flow of $654 million reflected higher pretax income and good working-capital management, and noted the quarter’s adjusted tax rate was 19.2% versus a 19.5% full-year expectation. He also highlighted share repurchases of about 300,000 shares for about $150 million in the quarter, expects about $850 million of repurchases for the year, and sees fiscal 2026 CapEx at about 3% of sales, corporate expense around $115 million, and net interest expense around $120 million.
Analysts pressed management on pricing, inflation, and how much of the company’s price realization is tariff-related versus underlying. Rothe said total fiscal 2026 price is still expected to be about 250 bps, with about 100 bps from tariff-based pricing and about 150 bps from underlying price, and that tariff pricing is intended to offset tariff-related costs rather than be a major conversion driver. Questions also focused on Lifecycle Services and why ARR and services growth remain softer; Moret said delays are tied to cautious capital spending, terms and conditions, and weak investment in industries like Food & Beverage. Analysts also asked about Q4 margin progression and Software & Control margins; management said Q4 margins are pressured by inflation and unfavorable mix, but they still expect full-year Software & Control margins in the low 30s and not in the 20s.
The bull case from this call is that Rockwell is growing well above its long-term profile, with 10% organic sales growth and raised full-year guidance after already posting a strong quarter. Management sees durable momentum in data center, semiconductor, e-commerce, and newer wins in automotive and life sciences, plus ongoing share gains in software and production logistics. The company is also showing operating leverage, with double-digit EPS growth, higher margins, and strong free cash flow.
The main risks discussed were inflation, tariff volatility, and continued weakness in large capital projects and some longer-cycle services. Lifecycle Services organic sales were down 2%, ARR growth was below expectations, and management said Food & Beverage and parts of process are still not seeing a broad CapEx recovery. They also flagged that Q4 margins should be roughly flat sequentially because inflation and mix headwinds offset higher volume and pricing.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 99.8%
- Shares Outstanding
- 111.27M
- Float Shares
- 111.03M
of shares held by institutions
1,455 13F filers
Buy/sell ratio 0.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for ROK, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Jun 5, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | May 1, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Mar 6, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Oct 3, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jul 2, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jun 6, 25 | Filing → |
| Rob BresnahanHouse · PA08 | Sell | Apr 8, 25 | Filing → |
| George WhitesidesHouse · CA27 | Sell | Mar 24, 25 | Filing → |
| Rob BresnahanHouse · PA08 | Buy | Feb 25, 25 | Filing → |
| Tim MooreHouse · NC14 | Sell | Feb 21, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Sep 9, 24 | Filing → |
| Tommy TubervilleSenate · AL | Sell | Apr 4, 24 | Filing → |
| Kevin HernHouse · OK01 | Buy | Mar 11, 24 | Filing → |
| Kevin HernHouse · OK 01 | Buy | Mar 11, 24 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 14.21M | ▲ 114.47K |
| Blackrock, Inc. | 12.38M | ▲ 468.10K |
| Vanguard Capital Management LLC | 7.27M | ▼ 31.13K |
| State Street Corp | 5.32M | ▲ 265.98K |
| Geode Capital Management, LLC | 3.13M | ▲ 74.61K |
| Morgan Stanley | 3.04M | ▲ 216.77K |
| Jpmorgan Chase & Co | 2.92M | ▲ 1.01M |
| Ubs Group AG | 2.18M | ▲ 3.64K |
| Goldman Sachs Group Inc | 1.93M | ▲ 10.80K |
| Invesco Ltd. | 1.82M | ▲ 135.07K |
| Sixth Street Partners Management Company, L.P. | 1.52M | ▲ 1.52M |
| Charles Schwab Investment Management Inc | 1.52M | ▼ 13.13K |
Held by 1,721 ETFs
Biggest fund positions in ROK by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Jul 16, 26 | Riesterer Terry L. | other | 849 |
| Jul 16, 26 | Riesterer Terry L. | sell | 281 |
| Jul 16, 26 | Riesterer Terry L. | other | 849 |
| Jul 1, 26 | Gipson William P | other | 69 |
| Jun 4, 26 | Fordenwalt Matthew W. | sell | 377 |
| Jun 1, 26 | Fordenwalt Matthew W. | other | 595 |
| Jun 2, 26 | Fordenwalt Matthew W. | sell | 218 |
| Jun 1, 26 | Fordenwalt Matthew W. | other | 595 |
| May 20, 26 | MILLER JOHN M | other | 700 |
| May 20, 26 | MILLER JOHN M | sell | 700 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our ROK coverage
Recent articles, reports, and earnings notes.

Rockwell Automation (ROK): Strong Execution, Rich Valuation
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Want a deeper read on ROK?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
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Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed August 14, 2026 · Live quote · Not investment advice