Sally Beauty Holdings, Inc.
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Range $13 – $20
Price Chart
About the company
Sally Beauty Holdings, Inc. functions as a specialized vendor and distributor of professional beauty products. The company’s operations are divided into two main business units: Sally Beauty Supply and Beauty Systems Group.
- CEO
- Denise A. Paulonis
- IPO
- 2006
- Employees
- 27,000
- HQ
- Plano, TX, US
AI snapshot
Six angles, distilled from the data.
SBH sits in a constructive but not broken-out regime. The stock trades above its 200-day moving average of 14.8794 and remains well within a 52-week range of 11.54 to 17.92, pointing to a recovery phase rather than a full momentum breakout.
Street sentiment is mildly positive, with a 3.6 consensus and a $17 average target, modestly above the current trading range. The mix is thin but constructive: 1 Buy and 1 Hold, with no recent rating changes or target revisions to signal a near-term shift.
The earnings pattern has been favorable, with 6 beats in the last 7 reported quarters. Next-year EPS is modeled at 2.24 versus 1.92 TTM, so shareholders should watch whether margin discipline and demand can keep the beat streak intact.
No notable insider activity is visible in recent periods. With no reported discretionary buying or selling, there is no signal from management trading to reinforce or challenge the operating trend.
Profitability is solid for a specialty retailer, led by a 52.1% gross margin, 9.27% operating margin, and 5.16% net margin. Growth is steady rather than fast, with revenue up 0.2% year over year and earnings up 25% year over year, while free cash flow reached $376.976 million.
SBH’s edge is its scale in professional beauty distribution and retail, with a broad brand mix across Sally Beauty Supply and Beauty Systems Group. Versus specialty retail peers, the setup looks more cash-generative than growthy, and the valuation screen is not stretched relative to the $17 target.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $1.53B
- P/E
- 8.06
- Fwd P/E
- 7.16
- PEG
- 2.21
- P/S
- 0.41
- P/B
- 1.75
- EV/EBITDA
- 7.36
- Div Yield
- 0.00%
- Gross Margin
- 52.10%
- Op Margin
- 8.44%
- Net Margin
- 5.16%
- ROE
- 23.11%
- ROIC
- 9.45%
Latest fiscal year · YoY change
- Revenue
- $3.70B-0.4%
- Gross Profit
- $1.91B+1.1%
- Op Income
- $327.81M
- Net Income
- $195.88M+27.7%
- EPS
- $1.95+31.8%
- OCF Growth
- +11.5%
- FCF Growth
- +18.8%
- 52W High
- $17.92
- 52W Low
- $11.54
- 50D MA
- $16.24
- 200D MA
- $14.88
- Beta
- 1.05
- RSI (14)
- 46
- Avg Volume
- 1.34M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Sally Beauty delivered a solid Q3 with flat sales, higher margins, and EPS above last year, while raising confidence in Sally U.S./Canada momentum and maintaining full-year guidance with a narrower range.· August 3, 2026
- Q3 net sales were $935 million with comparable sales flat; adjusted diluted EPS was $0.55, up 8% year over year.
- Gross margin expanded 40 bps to 52.4%, helping adjusted operating income reach $87 million.
- Sally Beauty comp grew 1.6%, led by 3.5% growth in Sally U.S. and Canada; BSG comp fell 2.1% as hair care remained soft.
- E-commerce remained a bright spot, up 11% globally, with Sally e-commerce up 20% and BSG e-commerce up 4%.
- Management reiterated confidence in strategic initiatives like Ignited, fragrance, new brand launches, and the care reset, while keeping a cautious eye on promotional intensity and consumer selectivity.
Fiscal Q3 net sales were $935 million, approximately flat year over year, with consolidated comparable sales flat. Adjusted gross margin expanded 40 basis points to 52.4%, adjusted operating income was $87 million, and adjusted diluted EPS was $0.55, up 8% versus last year. On a segment basis, Sally Beauty sales grew 2.2% to $539 million with 61.5% gross margin and 16.6% operating margin, while BSG sales declined 2.4% to $397 million with 40.1% gross margin and 12.3% operating margin. For full-year fiscal 2026, management now expects net sales of $3.725 billion to $3.733 billion, comparable sales of about 0.5%, adjusted operating earnings of $329 million to $335 million, and adjusted diluted EPS of $2.04 to $2.08. Free cash flow is expected to be approximately $200 million, capex about $100 million, and 50% of free cash flow is expected to go to share repurchases.
Denise Paulonis said the quarter showed the business is executing well, with results within guidance and strategic initiatives helping drive growth. She highlighted Sally’s momentum in color, fragrance, and new categories like men’s and skin, while saying the care reset and assortment changes should improve performance over coming quarters. Her tone was upbeat and confident, but she repeatedly noted that the company is still watching promotional behavior and consumer selectivity closely.
Adrianne Lee emphasized that the company maintained healthy profitability through disciplined cost control and Fuel for Growth savings. She cited adjusted SG&A of $404 million, up $5 million year over year, adjusted gross margin of 52.4%, and pre-tax Fuel for Growth benefits of $9 million in the quarter; she also said the company remains on track for about $45 million of savings in fiscal 2026 and roughly $120 million of cumulative run-rate savings by year-end. On the balance sheet, cash and equivalents were $173 million, inventory was $996 million, free cash flow was $62 million, and the company repaid $20 million of term loan debt and repurchased $25 million of stock, bringing net debt leverage to 1.4x.
Analysts focused on the care reset, fragrance, the split between Sally U.S./Canada and international markets, BSG softness, and the impact of promotions. Management said the care reset is still very early, but store and associate feedback is positive, and fragrance is mostly an add-on purchase from existing customers rather than a new-customer driver. On BSG, management pointed to a tough lap versus K18, steady stylist sentiment, and the need for more value messaging and newness; on promotions, they said activity has increased but not materially changed versus 90 days ago.
The bull case from this call is that Sally Beauty is still generating growth in its core Sally business even in a mixed consumer environment, with color, fragrance, and e-commerce all performing well. Management also sounded encouraged by Ignited store refreshes, new brand launches, and early signs that the care reset and stronger price messaging are improving engagement.
The bear case is that the broader portfolio remains uneven, with BSG comp down 2.1% and hair care still weak after a tough K18 lap. Management also acknowledged rising promotional activity, more selective consumer behavior, and softness in some international markets, especially Mexico, which could limit near-term acceleration.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 98.6%
- Shares Outstanding
- 95.41M
- Float Shares
- 94.09M
of shares held by institutions
270 13F filers
Buy/sell ratio 1.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Blackrock, Inc. | 15.78M | ▲ 605.59K |
| Vanguard Group Inc | 11.35M | ▼ 134.36K |
| Vanguard Portfolio Management LLC | 6.43M | ▲ 129.87K |
| Dimensional Fund Advisors LP | 6.05M | ▲ 182.48K |
| Lsv Asset Management | 4.46M | ▲ 578.33K |
| State Street Corp | 4.44M | ▲ 61.15K |
| Vanguard Capital Management LLC | 4.24M | ▼ 18.86K |
| Fisher Asset Management, LLC | 3.76M | ▼ 93.10K |
| Fmr LLC | 3.74M | ▲ 103.34K |
| American Century Companies Inc | 3.37M | ▲ 535.46K |
| Victory Capital Management Inc | 3.31M | ▲ 252.82K |
| Wasatch Advisors LP | 3.31M | ▼ 87.75K |
Held by 319 ETFs
Biggest fund positions in SBH by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Jun 8, 26 | Platz Marlo Michelle Cormier | other | 11,747 |
| Jun 8, 26 | Platz Marlo Michelle Cormier | other | 31,024 |
| Jun 8, 26 | Platz Marlo Michelle Cormier | sell | 42,771 |
| Jun 8, 26 | Platz Marlo Michelle Cormier | other | 11,747 |
| Jun 8, 26 | Platz Marlo Michelle Cormier | other | 31,024 |
| May 13, 26 | Lee Adrianne | other | 98,280 |
| Apr 29, 26 | Lee Adrianne | other | 0 |
| Apr 21, 26 | Cox Erin Nealy | other | 50,505 |
| Apr 21, 26 | Cox Erin Nealy | other | 14,532 |
| Jan 22, 26 | Rangel Max R. | other | 9,975 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our SBH coverage
Recent articles, reports, and earnings notes.

Sally Beauty Holdings (SBH): Low Valuation, Leverage Risk
Sally Beauty Holdings is a measured Buy on improving margins, steady professional beauty demand, and a low valuation. Leverage and slow revenue growth remain the main offsets.

Sally Beauty Holdings, Inc. (SBH) rises on deep earnings analysis
Sally Beauty Holdings, Inc. (SBH) rises after an EPS beat that outpaced estimates while revenue held steady. This deep-dive examines the margin mix, segment performance, guidance context, and why investors rewarded profit strength despite a Hold-heavy analyst view.

Sally Beauty Holdings, Inc. (SBH) climbs on earnings beats
Sally Beauty Holdings, Inc. (SBH) climbs 11.4% after reporting earnings beats, lifting shares as investors react positively to the stronger-than-expected results.
Want a deeper read on SBH?
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Can Sally Beauty's Fuel for Growth Savings Sustain Margin Momentum?
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Here's Why Sally Beauty (SBH) is a Strong Growth Stock
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Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed October 5, 2026 · Live quote · Not investment advice