comScore Inc.

Total revenue for Q2 was $79.2 million, down 11.3% from Q2 2025; on a pro forma basis excluding the Movies business, revenue was $73 million, down $6.8 million, or 8.5%, from $79.8 million a year ago. Adjusted EBITDA was $1.3 million, down 85% from $8.9 million, and adjusted EBITDA margin was 1.7% versus 10% last year. Content & Ad Measurement revenue was $67.8 million, down 11.7%; Syndicated Audience revenue was $55.2 million, down 13.6%; Cross-Platform revenue was $12.5 million, down 2.1%; and Research & Insight Solutions revenue was $11.5 million, down 9.2%. Full-year 2026 revenue guidance is $315 million to $325 million, with adjusted EBITDA margin in the low to mid-single digits. The realignment plan is expected to generate $20 million to $25 million in annual run-rate cost savings, with one-time costs of $7 million to $9 million.

Matt McLaughlin framed the quarter as proof that Comscore needs urgent operating change, saying the company has valuable assets but is not organized to fully leverage them. He emphasized the new ROI strategy as a reset around a lower cost base, sharper focus, and better resource allocation, rather than trying to pursue every revenue opportunity. He pointed to core areas of strength and growth potential in local TV, activation through Proximic, AI-related data products, and creator media, and said early progress is already visible in next-generation audience measurement and AI commercialization efforts.

Mary Curry said the quarter was hurt by top-line declines against a cost base that remains partly fixed, especially data costs and compensation, which pressured profitability and cash generation. She detailed that core operating expenses were $87.9 million, down 2.8% year over year, and noted the Movies business had been non-core but profitable. She said the realignment should deliver $20 million to $25 million in annual run-rate savings, with $7 million to $9 million of severance and related costs, mostly paid by year-end, and said the company expects a leaner, more flexible cost model heading into 2027.

Analysts pressed management on what was driving the top-line weakness, especially the sharper move in Cross-Platform. McLaughlin said there was no single cause identified, pointing instead to broader activation-market noise and noting that some major platforms Comscore uses have also been weak, which reinforces the need to diversify across enterprise platforms. On the new TV measurement solution, he said customers value broader local-market coverage and alignment between local measurement and national ratings, and he added that over the next 2 to 3 quarters investors should watch for progress in local TV, activation, creator, and AI, with the full expense benefit expected in 2027.