Williams-Sonoma, Inc.
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Range $190 – $275
Price Chart
About the company
Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks.
- CEO
- Laura J. Alber
- IPO
- 1983
- Employees
- 19,800
- HQ
- San Francisco, CA, US
AI snapshot
Six angles, distilled from the data.
WSM remains in a long uptrend, trading well above its 200-day moving average of 208.6 and only modestly below its 52-week high of 254.9. The setup still favors a mature momentum regime rather than a turnaround, with recent action consolidating after a strong multi-month advance.
Street sentiment is constructive but not euphoric: the consensus sits at Hold, while the average target of 247.85 is above the current level. Recent revisions have leaned higher, with multiple firms lifting targets into the 240s-270s range, but ratings remain mixed at 18 Buy, 32 Hold, and 6 Sell.
The earnings profile is strong, with WSM beating estimates in 7 of the last 7 reported quarters. Next-year EPS is still expected to rise to 9.15 from 8.93 TTM, so shareholders should watch whether demand and margin discipline can keep the beat streak intact.
Recent insider activity leans clearly bearish on the surface, with 13 sells and no open-market buys. The large September sales by the CEO and CFO look like the main signal, while the M and F entries are likely administrative or tax-related noise rather than fresh conviction.
Profitability remains excellent, led by a 45.7% gross margin, 17.3% operating margin, and 14.7% net margin. Growth is still positive, with revenue up 6.7% year over year and earnings up 42%, while free cash flow of $1.57 billion supports the business.
WSM stands out for higher profitability and cash generation than most specialty retail peers, which helps justify a premium multiple. It trades at 26.0x earnings, so the market is paying for quality and execution rather than deep value.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $28.11B
- P/E
- 24.11
- Fwd P/E
- 25.10
- PEG
- 3.07
- P/S
- 3.51
- P/B
- 13.13
- EV/EBITDA
- 14.90
- Div Yield
- 1.19%
- Gross Margin
- 47.19%
- Op Margin
- 19.21%
- Net Margin
- 14.73%
- ROE
- 57.79%
- ROIC
- 30.09%
Latest fiscal year · YoY change
- Revenue
- $7.81B+1.2%
- Gross Profit
- $3.60B+0.6%
- Op Income
- $1.42B
- Net Income
- $1.09B-3.3%
- EPS
- $8.96+0.6%
- OCF Growth
- -3.3%
- FCF Growth
- -7.3%
- 52W High
- $254.89
- 52W Low
- $165.51
- 50D MA
- $233.66
- 200D MA
- $208.85
- Beta
- 1.46
- RSI (14)
- 60
- Avg Volume
- 1.05M
Earnings call summaries
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- Free Float
- 98.7%
- Shares Outstanding
- 117.75M
- Float Shares
- 116.21M
of shares held by institutions
963 13F filers
Buy/sell ratio 0.23. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for WSM, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Buy | May 1, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jan 13, 26 | Filing → |
| Julia LetlowHouse · LA05 | Buy | Oct 23, 24 | Filing → |
| Julia LetlowHouse · LA05 | Buy | Jul 25, 25 | Filing → |
| Susie LeeHouse · NV03 | Sell | May 27, 21 | Filing → |
| Susie LeeHouse · NV03 | Sell | May 27, 21 | Filing → |
| Susie LeeHouse · NV03 | Sell | Mar 24, 21 | Filing → |
| Susie LeeHouse · NV03 | Buy | Jan 11, 21 | Filing → |
| Susie LeeHouse · NV03 | Buy | Jan 12, 21 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 15.17M | ▼ 433.13K |
| Blackrock, Inc. | 11.39M | ▼ 200.31K |
| Aristotle Capital Management, LLC | 11.06M | ▼ 83.20K |
| Vanguard Capital Management LLC | 7.69M | ▼ 70.87K |
| Blackhill Capital Inc | 7.68M | ▼ 246 |
| Vanguard Portfolio Management LLC | 6.20M | ▲ 194.81K |
| State Street Corp | 5.91M | ▲ 112.68K |
| Geode Capital Management, LLC | 3.82M | ▲ 36.79K |
| First Trust Advisors LP | 2.79M | ▲ 125.97K |
| Norges Bank | 1.76M | ▲ 1.76M |
| Invesco Ltd. | 1.69M | ▼ 92.30K |
| Ubs Asset Management Americas Inc | 1.64M | ▼ 99.27K |
Held by 1,798 ETFs
Biggest fund positions in WSM by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Sep 16, 26 | Howie Jeffrey | sell | 585 |
| Sep 16, 26 | Howie Jeffrey | sell | 403 |
| Sep 16, 26 | Howie Jeffrey | sell | 202 |
| Sep 16, 26 | Howie Jeffrey | sell | 362 |
| Sep 16, 26 | Howie Jeffrey | sell | 420 |
| Sep 16, 26 | Howie Jeffrey | sell | 635 |
| Sep 16, 26 | Howie Jeffrey | sell | 186 |
| Sep 16, 26 | Howie Jeffrey | sell | 252 |
| Sep 16, 26 | ALBER LAURA | sell | 4,710 |
| Sep 16, 26 | ALBER LAURA | sell | 8,568 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our WSM coverage
Recent articles, reports, and earnings notes.

Williams-Sonoma (WSM): Strong Execution, Limited Upside
Williams-Sonoma combines durable brand strength, share gains, and disciplined capital returns, but valuation and macro sensitivity keep the stock in Hold territory.

Williams-Sonoma, Inc. (WSM) gains on deep earnings beat
Williams-Sonoma, Inc. (WSM) gained after a deeper-than-headline Q2 earnings beat, with adjusted EPS and revenue both topping estimates. The analysis shows broad-based comp growth across brands, strong B2B momentum, and raised guidance, helping explain why investors looked past the premarket dip.

Williams-Sonoma, Inc. (WSM) slips despite earnings beats
Williams-Sonoma, Inc. (WSM) slips 1.8% even after posting earnings beats, as investors weigh the latest results against broader market sentiment.
Want a deeper read on WSM?
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Williams-Sonoma (WSM) Outpaces Stock Market Gains: What You Should Know
zacks.com · Oct 1
POTTERY BARN LAUNCHES NEW COLLABORATION WITH BIG DADDY'S ANTIQUES
businesswire.com · Sep 30
Williams-Sonoma (WSM) Rises Higher Than Market: Key Facts
zacks.com · Sep 25
Williams-Sonoma (WSM) Down 4.1% Since Last Earnings Report: Can It Rebound?
zacks.com · Sep 25
Investors Heavily Search Williams-Sonoma, Inc. (WSM): Here is What You Need to Know
zacks.com · Sep 23
How Williams-Sonoma Became One Of Retail's Best-Performing Stocks
youtube.com · Sep 21
Williams-Sonoma CFO Jeffrey Howie Sells 3,045 Shares
fool.com · Sep 21
Williams-Sonoma's stock has soared in a sluggish housing market. Here's how it won over Wall Street
cnbc.com · Sep 20
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed October 3, 2026 · Live quote · Not investment advice