Zebra Technologies Corporation
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Companywww.zebra.com
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution.
- CEO
- William J. Burns
- IPO
- 1991
- Employees
- 9,900
- HQ
- Lincolnshire, IL, US
Price Chart
Valuation
- Market Cap
- $11.77B
- P/E
- 29.78
- P/S
- 2.11
- P/B
- 3.59
- EV/EBITDA
- 14.16
- Div Yield
- 0.00%
Profitability
- Gross Margin
- 47.47%
- Op Margin
- 14.38%
- Net Margin
- 7.49%
- ROE
- 11.59%
- ROIC
- 8.74%
Growth & Income
- Revenue
- $5.40B · 8.33%
- Net Income
- $419.00M · -20.64%
- EPS
- $8.24 · -19.61%
- Op Income
- $800.00M
- FCF YoY
- -12.89%
Performance & Tape
- 52W High
- $352.66
- 52W Low
- $199.05
- 50D MA
- $221.72
- 200D MA
- $260.67
- Beta
- 1.62
- Avg Volume
- 843.01K
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Start Free Trial →Recent Insider Transactions
| Date | Insider | Type | Shares |
|---|---|---|---|
| May 14, 26 | ROBERTS JANICE M | sell | 3,000 |
| May 2, 26 | Burns Bill | other | 2,005 |
| May 4, 26 | Burns Bill | other | 6,185 |
| May 2, 26 | Kogl Cristen L | other | 391 |
| May 4, 26 | Kogl Cristen L | other | 1,501 |
| May 2, 26 | O'Sullivan Colleen M | other | 87 |
| May 4, 26 | O'Sullivan Colleen M | other | 334 |
| May 2, 26 | Luff Loizides Melissa | other | 42 |
| May 4, 26 | Luff Loizides Melissa | other | 122 |
| May 2, 26 | Cho Michael | other | 162 |
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Zebra Technologies (ZBRA): Buy on RFID and Frontline AI
Zebra is transitioning from a legacy hardware story into a higher-value workflow automation platform, with RFID, machine vision, and frontline AI driving the next leg of growth. The stock looks reasonably priced versus its improving outlook, though leverage and margin pressure keep the risk profile moderate.

Zebra Technologies Corporation (ZBRA) climbs 14.8% on beat
Zebra Technologies Corporation (ZBRA) climbs after delivering a strong first-quarter earnings beat and raising full-year guidance. The company also highlighted stronger demand, solid free cash flow, and share repurchases, signaling improving business momentum and renewed investor confidence in its automation and data-capture franchise.
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