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▌Private Company·May 23, 2026

When Will Automattic (WordPress parent) Go Public? IPO Outlook

No, Automattic (WordPress parent) is not publicly traded. Retail investors who want exposure today usually have to look at public peers like Wix, Squarespace, and HubSpot, or wait for a future IPO that has not been confirmed.

Private CompanyPrivate Company
By TickerSpark·May 23, 2026·5 min read
When Will Automattic (WordPress parent) Go Public? IPO Outlook
▌Key Takeaway
No, Automattic (WordPress parent) is not publicly traded. Retail investors who want exposure today usually have to look at public peers like Wix, Squarespace, and HubSpot, or wait for a future IPO that has not been confirmed.

Automattic sits at the center of a huge chunk of the web: WordPress.com, WooCommerce, Jetpack, Tumblr, and a growing set of adjacent products used by publishers, creators, and small businesses. That makes it a natural name for investors to ask about, especially after recent moves like employee stock grants, acquisitions, and a 2025 restructuring aimed at improving profitability and investment capacity.

The catch is simple: if you want to buy Automattic stock today, you can’t do it on a public exchange. Here’s what the company does, whether it’s public, what the IPO picture looks like, and the realistic ways retail investors can get as close as possible.

What is Automattic (WordPress parent)?

Automattic is the company behind WordPress.com, WooCommerce, Jetpack, WordPress VIP, Tumblr, Pressable, Akismet, Gravatar, Day One, Pocket Casts, Beeper, and more. Its business model mixes hosted software, commerce tools, subscriptions, and services built around open-source WordPress and related products.

The company says it was founded in 2005, is remote-first, and generates “half a billion $US in annual revenue.” Automattic’s headquarters is listed in San Francisco, CA, and a 2025 labor estimate put its workforce at about 3,296 employees. That makes it a large private software platform with broad reach across web publishing and SMB digital infrastructure.

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Is Automattic (WordPress parent) publicly traded?

No, Automattic (WordPress parent) is currently a privately held company and is not publicly traded on NYSE or Nasdaq. Forge’s company page says it has no official ticker symbol and is not listed on any stock market.

The company is founder-led, with Matt Mullenweg identified as founder and CEO. Publicly available information does not show a disclosed controlling percentage or a public parent company. In plain English: there is no direct retail stock you can buy for Automattic today.

When will Automattic (WordPress parent) go public?

There is no confirmed public IPO process visible from primary sources. I found no public S-1 filing in EDGAR, and while some market-data labeling has suggested an IPO may be mentioned, that is not the same as an actual SEC filing. Automattic’s own recent communications have focused on employee ownership, internal liquidity, and operating changes rather than a listing.

The most recent verified private valuation is $7.5 billion, tied to a February 17, 2021 financing. That gives you a rough anchor for what the market last assigned the company, but it does not mean an IPO is imminent. For would-be investors, the key things to watch are a real S-1, public underwriting chatter, and any direct statement from the company that it intends to list.

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How can you invest in Automattic (WordPress parent)?

For retail investors, the first option is to wait for an IPO. If Automattic ever files and goes public, you’d typically buy shares through a brokerage once trading begins, though getting IPO allocations directly is usually limited and not guaranteed.

There is no public parent stock to buy here, so that route is off the table. The more realistic public-market path is to invest in comparable companies that operate in the same broad space: website building, hosting, commerce, and SMB digital tools. Those are the names most investors use as proxies while Automattic stays private.

A third option is private secondary markets, where accredited investors may sometimes buy or sell private-company shares subject to restrictions and approvals. That is not a retail-access solution for most people, and it is not a guaranteed way to get Automattic exposure.

Closest publicly-traded alternatives

The closest public comps investors look at are Wix (WIX), Squarespace (SQSP), and HubSpot (HUBS). Wix and Squarespace are the most direct analogs because they serve website-building, hosting, and SMB publishing customers that overlap with WordPress.com’s audience.

HubSpot is not a direct CMS peer, but it is a useful public proxy for SMB software workflows that include websites, content, and commerce-adjacent tools. If you want public exposure to the same broad demand trends Automattic serves, these are the names to study first.

Recent news

Automattic has been active over the last year. On October 14, 2024, it said every employee received 200 A12 shares and became a co-owner. On December 9, 2024, it acquired WPAI, an AI startup focused on WordPress AI tools.

On April 2, 2025, the company announced a restructuring aimed at improving agility, productivity, profitability, and investment capacity. Earlier, on April 9, 2024, it acquired Beeper, which fits its broader push into adjacent products and services.

Verdict

If you want to invest in Automattic itself, the honest answer is that you probably can’t right now unless you’re an accredited investor with access to a private secondary market. For most retail investors, the practical move is to watch for a real IPO filing and, until then, use public peers as the investable substitute.

That means looking at Wix, Squarespace, and HubSpot as the closest public alternatives shareholders look at. They won’t give you direct Automattic ownership, but they do give you exposure to the same broad market themes: web publishing, site creation, and SMB digital infrastructure.

▌Common Questions

Frequently asked questions

+Is Automattic (WordPress parent) publicly traded?
No, Automattic (WordPress parent) is currently a privately held company and is not publicly traded on NYSE or Nasdaq. Forge’s company page says it has no official ticker symbol and is not listed on any stock market.
+When will Automattic (WordPress parent) go public?
There is no confirmed public IPO process visible from primary sources. I found no public S-1 filing in EDGAR, and while some market-data labeling has suggested an IPO may be mentioned, that is not the same as an actual SEC filing. Automattic’s own recent communications have focused on employee ownership, internal liquidity, and operating changes rather than a listing.
+How can you invest in Automattic (WordPress parent)?
For retail investors, the first option is to wait for an IPO. If Automattic ever files and goes public, you’d typically buy shares through a brokerage once trading begins, though getting IPO allocations directly is usually limited and not guaranteed.
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