
Should You Buy the Reformation IPO? Here's the Setup
Reformation Inc. (California) is expected to list on the NYSE under ticker REF on 2026-07-30, with a price range of $15.00 and 14,062,500 shares offered. The deal values the company at $210,937,500 at the indicated terms. The bull case is a profitable, fast-growing sustainable-fashion brand; the bear case is a crowded apparel market with a controlling shareholder still in place.









