Coupang, Inc.
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Range $21.5 – $31
Price Chart
About the company
Coupang, Inc. , together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments.
- CEO
- Bom Kim
- IPO
- 2021
- Employees
- 108,000
- HQ
- Seattle, WA, US
AI snapshot
Six angles, distilled from the data.
The stock remains in a deep corrective regime, trading well below its 200-day average of 18.11 and 50-day average of 15.44. It is sitting near the 52-week low of 13.35, which keeps the longer-term trend under pressure despite a recent stabilization above that floor.
Street sentiment is constructive but not euphoric: the consensus is Buy with a 25.25 average target, implying meaningful upside from current levels. Recent calls have been mixed, with Deutsche Bank upgrading to Buy while several firms trimmed targets into the low-to-mid $20s after earlier optimism.
The next print is set against a choppy beat/miss record, with 3 beats in the last 7 quarters. Analysts still model a swing toward profitability next year, with EPS expected to improve from -0.51 in 2026 to 0.32 in 2027; shareholders should watch margin progress and whether the company can narrow losses again.
Recent insider activity leans negative on the discretionary side, with two open-market sales and no open-market buys. Most other transactions are award grants, which are routine compensation flows rather than a conviction signal.
Profitability is still weak, but cash generation is strong. Gross margin is 28.4% while operating margin is -6.28% and net margin is -2.16%; free cash flow reached $3.02 billion in fiscal 2025, supported by $1.77 billion of operating cash flow and a net cash position of $1.68 billion.
Coupang’s edge is scale in Korean broadline retail and a growing mix of services across delivery, streaming, and fintech. The setup still screens as a premium growth name versus a sector retailer, but the current valuation is anchored by losses rather than earnings power.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $25.52B
- P/E
- -32.70
- Fwd P/E
- 44.42
- PEG
- -1.78
- P/S
- 0.72
- P/B
- 8.55
- EV/EBITDA
- 782.74
- Div Yield
- 0.00%
- Gross Margin
- 28.35%
- Op Margin
- -1.77%
- Net Margin
- -2.16%
- ROE
- -18.84%
- ROIC
- -6.75%
Latest fiscal year · YoY change
- Revenue
- $34.53B+14.1%
- Gross Profit
- $10.14B+14.8%
- Op Income
- $473.00M
- Net Income
- $208.00M+35.1%
- EPS
- $0.11+28.2%
- OCF Growth
- -6.0%
- FCF Growth
- -48.2%
- 52W High
- $32.74
- 52W Low
- $13.35
- 50D MA
- $15.44
- 200D MA
- $18.11
- Beta
- 1.15
- RSI (14)
- 42
- Avg Volume
- 17.27M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Coupang reported 10% constant-currency revenue growth and beat through improving underlying customer spend, while margins remained pressured by temporary supply chain, marketing, and capacity headwinds.· August 4, 2026
- Consolidated revenue grew 10% year over year in constant currency; adjusted EBITDA margin was within guidance.
- Product commerce revenue grew 8% in constant currency, with management saying underlying customer spend ex-returned data-incident losses was about 16% year over year.
- Taiwan, Eats, and other developing offerings kept growing, but management said Taiwan is still early in its build-out and full-year losses remain elevated.
- Management guided Q3 constant-currency revenue growth of 8%-9% and consolidated adjusted EBITDA margin contraction of 300 to 400 basis points year over year.
- Management reiterated product commerce margins should recover to approximately pre-incident levels by mid-2027 and said the recent Korea fulfillment center fire should not significantly affect demand fulfillment.
Consolidated total net revenues were $8.9 billion, up 4% reported and 10% in constant currency. Product commerce segment net revenues were $7.4 billion, up 1% reported and 8% in constant currency; product commerce gross profit was $2.3 billion with a 30.5% gross margin, down about 210 basis points year over year; and product commerce adjusted EBITDA was $382 million with a 5.1% margin, down about 390 basis points year over year. Consolidated gross profit was $2.5 billion with a 28.2% gross margin, consolidated adjusted EBITDA was $163 million with a 1.8% margin, and diluted loss per share was $0.32, or about $0.09 excluding the $410 million in Korean regulatory fines. Free cash flow was $105 million over the trailing 12 months, operating cash flow was $1.4 billion, and the company repurchased 23 million shares for about $459 million. For Q3, management guided constant-currency revenue growth of 8% to 9% and consolidated adjusted EBITDA margin contraction of 300 to 400 basis points year over year; full-year developing offerings adjusted EBITDA losses are still expected to be between $950 million and $1 billion.
Bom Kim framed the quarter as evidence that the core customer base is still compounding despite the data incident, saying the vast majority of customer spend never moved and that most of the disrupted spend has now returned. He emphasized that the company is choosing to preserve capacity and customer experience rather than cut fixed costs aggressively, even though that is weighing on near-term margins. His tone was confident and long-term oriented, repeatedly stressing that the margin pressure is temporary, that Taiwan and Eats are following the same playbook at different stages, and that AI, automation, and selection expansion continue to broaden the opportunity.
Gaurav Anand said the quarter benefited from momentum but was reported through two major distortions: a weaker Korean won and the $410 million in administrative fines booked in OG&A. He cited product commerce gross margin of 30.5%, consolidated gross margin of 28.2%, adjusted EBITDA of $163 million, and noted that excluding fines, OG&A was about $2.6 billion, or 29.8% of revenue. He said the year-over-year margin compression came mainly from supply chain headwinds, elevated marketing, and capacity/fixed-cost absorption against a pre-incident demand curve, while trailing-12-month operating cash flow and free cash flow were $1.4 billion and $105 million, respectively. He also said the company bought back 23 million shares for about $459 million and reiterated that full-year developing offerings losses should remain within the $950 million to $1 billion range.
Analysts focused on three issues: whether product commerce margins truly recover to pre-incident levels by mid-2027, why 16% underlying spend growth translated into only 8% reported revenue growth, and whether Taiwan losses can structurally improve. Management said the 2027 recovery target applies to product commerce margins, that the gap is largely due to a small cohort of lower-spending customers who have not yet returned plus calendar effects, and that Q3 growth is being temporarily distorted by Chuseok timing and seasonal/weather factors. On Taiwan and AI, Bom Kim said Taiwan is still in the foundational build stage and that AI is already deployed across operations and customer service, while agentic AI is still exploratory and not yet a settled winner in the industry. Management also clarified that the July Korea fulfillment center fire has not significantly affected demand fulfillment, though any financial impact and insurance recoveries will be recognized in future quarters starting in Q3.
The main bull case is that the underlying business still appears to be growing fast: management said the spend of customers who remained is about 16% year over year, WOW membership is above pre-incident levels, and returnees are spending at record levels. They also pointed to improving developing-offerings economics, strong momentum in Taiwan and Eats, and a path for product commerce margins to return to approximately pre-incident levels by mid-2027.
The bear case is that reported growth and margins are still being held back by factors management calls temporary: missing spend from non-returned customers, elevated marketing to reacquire users, supply chain dislocation, and stranded capacity from a demand curve that fell below plan. There is also near-term uncertainty from Q3 holiday timing, weather seasonality, the July fulfillment center fire, and the fact that Taiwan remains early-stage with losses still expected to be large for the full year.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 74.7%
- Shares Outstanding
- 1.80B
- Float Shares
- 1.34B
of shares held by institutions
662 13F filers
Buy/sell ratio 0.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for CPNG, newest first.
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Sb Investment Advisers (Uk) Ltd | 289.54M | 0 |
| Baillie Gifford & Co | 78.74M | ▼ 41.91M |
| Dodge & Cox | 72.19M | ▲ 186.10K |
| Blackrock, Inc. | 62.40M | ▼ 2.49M |
| Artisan Partners Limited Partnership | 50.44M | ▲ 16.77M |
| Morgan Stanley | 50.03M | ▼ 6.12M |
| Aspex Management (Hk) Ltd | 38.03M | ▲ 21.99M |
| Tiger Global Management LLC | 36.47M | ▲ 1.87M |
| Vanguard Group Inc | 29.55M | ▲ 951.81K |
| Massachusetts Institute Of Technology | 29.13M | ▲ 9.90M |
| Greenoaks Capital Partners LLC | 25.70M | 0 |
| Geode Capital Management, LLC | 23.94M | ▼ 939.85K |
Held by 544 ETFs
Biggest fund positions in CPNG by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Oct 2, 26 | Lee Jonathan D. | sell | 5,519 |
| Aug 10, 26 | Rogers Harold | sell | 192,110 |
| Aug 10, 26 | Lee Jonathan D. | sell | 5,519 |
| Jun 11, 26 | Toubassy Ambereen | other | 19,565 |
| Jun 11, 26 | Sun Benjamin | other | 19,275 |
| Jun 11, 26 | Sharma Asha | other | 17,971 |
| Jun 11, 26 | MEHTA NEIL | other | 17,391 |
| Jun 11, 26 | Franceschi Pedro | other | 17,971 |
| Jun 11, 26 | Child Jason | other | 21,304 |
| May 14, 26 | Toubassy Ambereen | other | 69 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our CPNG coverage
Recent articles, reports, and earnings notes.

Coupang (CPNG): Recovery Story After a Margin Shock
Coupang’s core Korean commerce engine remains profitable, but a data incident, vouchers, and excess capacity hit Q1 results. The stock looks like a Buy if management can restore margins and keep developing businesses from draining too much cash.

Coupang, Inc. (CPNG) falls 11.7% after Q1 earnings
Coupang, Inc. (CPNG) falls sharply after Q1 2026 earnings showed slower growth, a wider loss, and fewer active customers. Investors are now focused on whether the company can restore margins and customer momentum after a data incident weighed on the business.

Coupang, Inc. (CPNG) gains after deep earnings analysis
Coupang, Inc. (CPNG) missed on profit but topped revenue estimates, yet shares gained as investors looked past the headline. This deep-dive earnings analysis examines margin pressure, WOW membership recovery, segment trends, and why management sees the weakness as temporary.
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AI analysis · Last refreshed October 4, 2026 · Live quote · Not investment advice