eBay Inc.
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Range $106 – $153
Price Chart
About the company
eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.
- CEO
- Jamie J. Iannone
- IPO
- 1998
- Employees
- 12,300
- HQ
- San Jose, CA, US
AI snapshot
Six angles, distilled from the data.
The stock is in a constructive multi-month uptrend, trading well above its 200-day average of 103.71 and 50-day average of 110.11. It sits near the upper end of its 52-week range, with the prior close only a few points below the 124.59 high, which keeps the longer-term trend intact.
Street sentiment is constructive but not euphoric: the consensus rating is Buy, while the average target at 116.92 sits slightly below the recent share level. Recent calls are mixed at the margin, with UBS and Morgan Stanley lifting targets to 131 and 132, while Wells Fargo cut its target to 91.
Execution has been strong, with eBay beating EPS in 7 of the last 8 quarters and the latest quarter topping estimates by 36.0%. Next-year EPS estimates point to 6.72 from 4.58 TTM, so shareholders should watch whether margin discipline and marketplace growth keep supporting that step-up.
The pattern is net selling, led by CEO Jamie Iannone. The recent activity is dominated by sales rather than open-market buying, while the September items include exempt and in-kind award-related flows that are less informative than the discretionary sales.
Profitability is solid, with a 72.1% gross margin, 21.6% operating margin, and 18.6% net margin. Growth is healthy too, with revenue up 14.8% year over year and EPS growth at 55.0%, supported by $2.71 billion of free cash flow in 2025.
eBay remains a profitable, cash-generative marketplace with stronger margins than many broadline retail peers, but it lacks the growth profile of faster-expanding e-commerce names. The valuation looks reasonable rather than cheap at 19.57 times earnings, with the market pricing in steady execution.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $54.94B
- P/E
- 25.42
- Fwd P/E
- 19.95
- PEG
- -59.64
- P/S
- 4.20
- P/B
- 11.95
- EV/EBITDA
- 18.21
- Div Yield
- 1.03%
- Gross Margin
- 72.81%
- Op Margin
- 20.20%
- Net Margin
- 16.84%
- ROE
- 46.11%
- ROIC
- 15.46%
Latest fiscal year · YoY change
- Revenue
- $11.10B+7.9%
- Gross Profit
- $7.93B+7.1%
- Op Income
- $2.28B
- Net Income
- $2.03B+2.8%
- EPS
- $4.44+11.6%
- OCF Growth
- -9.4%
- FCF Growth
- -15.1%
- 52W High
- $126.55
- 52W Low
- $78.03
- 50D MA
- $111.39
- 200D MA
- $104.23
- Beta
- 1.32
- RSI (14)
- 67
- Avg Volume
- 4.55M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
eBay delivered a strong Q3 with double-digit GMV, revenue, and profit growth, while leaning into faster-growing areas like Live, Depop, and collectibles.· October 28, 2026
- Q3 GMV was $23.2 billion, up nearly 16% FX-neutral and 13% organically; revenue was $3.21 billion, up 13% FX-neutral and 11% organically.
- Non-GAAP operating income rose 11% to $843 million; non-GAAP EPS grew nearly 12% to $1.51; non-GAAP gross margin was 73.1%, up 60 bps.
- Focus categories, C2C, and Recommerce each grew GMV by more than 20%; eBay Live and Vehicles both grew well into the triple digits.
- Depop materially boosted growth, with U.S. GMV, monthly active users, and sold items more than doubling year over year on a pro forma basis.
- Q4 guidance calls for GMV of $23.7 billion to $24.1 billion, revenue of $3.19 billion to $3.24 billion, and non-GAAP EPS of $1.48 to $1.53.
Q3 GMV was $23.2 billion, up nearly 16% year over year on an FX-neutral basis and 13% organically. Revenue was $3.21 billion, up 13% FX-neutral and 11% organically. Non-GAAP operating income was $843 million, up 11%, and non-GAAP EPS was $1.51, up nearly 12%; non-GAAP gross margin was 73.1%, up 60 basis points year over year. Free cash flow was $749 million, and eBay returned nearly $830 million to shareholders in Q3 through repurchases and dividends. For Q4, management expects consolidated GMV of $23.7 billion to $24.1 billion, revenue of $3.19 billion to $3.24 billion, non-GAAP operating income growth of 6% to 10%, non-GAAP operating margin of 25.7% to 26.2%, and non-GAAP EPS of $1.48 to $1.53. Management also continued to target roughly $2 billion of stock repurchases for the full year and declared a quarterly dividend of $0.31 per share.
Jamie Iannone framed the quarter as evidence that eBay’s strategy is working: investing in higher-growth areas while still posting strong earnings growth. He emphasized broad-based momentum in collectibles, motors, fashion, refurbished goods, C2C, and shipping, and said AI is reducing friction and improving listing productivity, conversion, discovery, and trust. His tone was confident and upbeat, especially on the long-term opportunity in Live, Depop, and secondhand commerce.
Peggy Alford highlighted that eBay exceeded expectations across key financial metrics, with GMV, revenue, operating income, and EPS all growing at double-digit rates. She noted that take rate declined 20 bps year over year because of faster growth in lower-take-rate businesses like Live and C2C, Depop, and category mix shifts, partly offset by shipping, advertising, and financial services. She also cited strong cash generation of $749 million, cash and fixed-income investments of $3.3 billion, gross debt of $6.7 billion, $690 million of share repurchases at an average price of roughly $106, and $138 million of dividends paid in September.
Analysts focused on the tension between faster-growing lower-take-rate businesses and margin reinvestment. Management said it evaluates opportunities based on the combined GMV and operating income dollars they can generate, not on maximizing take rate, and argued that businesses like vehicles and Live expand the addressable market. Questions on Live centered on category breadth, seller onboarding, and distribution; management said Live is broader than collectibles, is now open to more sellers through self-service, and benefits from a halo effect on core marketplace activity. On Depop, management pointed to strong early traction, higher-quality cohorts, and synergies in shipping, traffic, payments, authenticity, and AI, while saying marketing and shipping investments are being allocated where returns are strongest.
The bull case from this call is that eBay is successfully growing both the core marketplace and newer engines like Live and Depop at the same time. Management pointed to strong momentum in focus categories, record Live activity, and meaningful improvements from AI and shipping initiatives, while also delivering double-digit profit growth and healthy cash generation.
The main risks discussed were take-rate pressure, since faster-growing businesses like Live and Depop contribute less revenue per GMV, and a still-challenging international macro backdrop. Management also flagged that Q4 growth will face tougher comps, particularly in trading cards and bullion, and that buyer growth outside the U.S. remains softer once Depop and Tise are excluded.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 90.0%
- Shares Outstanding
- 439.00M
- Float Shares
- 394.94M
of shares held by institutions
1,352 13F filers
Buy/sell ratio 0.50. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for EBAY, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Sep 4, 26 | Filing → |
| Alan ArmstrongSenate | Buy | Mar 27, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Sep 5, 25 | Filing → |
| Lisa C. McClainHouse · MI09 | Sell | Jun 24, 25 | Filing → |
| Lisa C. McClainHouse · MI09 | Buy | Jun 17, 25 | Filing → |
| John BoozmanSenate · AR | Sell | Jan 14, 25 | Filing → |
| John JamesHouse · MI10 | Sell | Sep 4, 24 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jul 5, 23 | Filing → |
| Ro KhannaHouse · CA17 | Sell | May 23, 23 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Mar 14, 23 | Filing → |
| Thomas SuozziHouse · NY03 | Sell | Jan 5, 17 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Nov 3, 22 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Sep 29, 22 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Aug 23, 22 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 57.61M | ▲ 468.83K |
| Blackrock, Inc. | 39.44M | ▼ 1.22M |
| Toronto Dominion Bank | 33.82M | ▲ 25.32M |
| Vanguard Capital Management LLC | 28.99M | ▼ 247.22K |
| State Street Corp | 21.81M | ▼ 473.45K |
| Vanguard Portfolio Management LLC | 21.50M | ▼ 1.90M |
| Geode Capital Management, LLC | 12.56M | ▲ 132.86K |
| Ameriprise Financial Inc | 12.08M | ▼ 3.52M |
| Comprehensive Financial Management LLC | 10.03M | 0 |
| Morgan Stanley | 8.67M | ▲ 203.65K |
| Fmr LLC | 7.96M | ▲ 2.80M |
| Goldman Sachs Group Inc | 7.87M | ▲ 1.50M |
Held by 2,061 ETFs
Biggest fund positions in EBAY by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Oct 30, 26 | SPENCER REBECCA | sell | 2,366 |
| Nov 1, 26 | Chennapragada Aparna | other | 185 |
| Nov 1, 26 | TRAQUINA PERRY M | other | 253 |
| Nov 1, 26 | Rowe Zane | other | 222 |
| Oct 5, 26 | IANNONE JAMIE | sell | 1,145 |
| Oct 5, 26 | IANNONE JAMIE | sell | 9,965 |
| Oct 6, 26 | IANNONE JAMIE | sell | 1,439 |
| Oct 6, 26 | IANNONE JAMIE | sell | 6,830 |
| Oct 6, 26 | IANNONE JAMIE | sell | 2,841 |
| Sep 15, 26 | IANNONE JAMIE | other | 7,401 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our EBAY coverage
Recent articles, reports, and earnings notes.

eBay (EBAY): Stronger Growth, But Hold the Stock
eBay is posting its best operating momentum in years, with Q1 revenue up 17% and focus categories growing GMV 24%. But leverage, capital intensity, and a valuation that already prices in much of the improvement keep the rating at Hold.

What to Watch as QVC Group, Inc. Common Stock Hits the Market
QVC Group, Inc. Common Stock is expected to list on NASDAQ on 2026-08-06, but the price range has not been disclosed. The key question is whether this is a real IPO setup or a restructuring-driven market event. Bull case: a large, recognizable commerce brand with a multichannel audience; bear case: heavy debt, bankruptcy risk, and no disclosed pricing terms.

eBay (EBAY): Marketplace Momentum Meets Valuation Discipline
eBay is showing real operating momentum again, with Q1 2026 revenue, GMV, and EPS all accelerating. The stock looks like a Buy for balanced investors, though valuation is no longer cheap.
Want a deeper read on EBAY?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
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16,042 eBay Inc. $EBAY Shares Purchased by Founders Financial Securities LLC
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Evergreen Capital Management LLC Sells 38,895 Shares of eBay Inc. $EBAY
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eBay: 3 Key Takeaways for Long-Term Investors
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Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed October 29, 2026 · Live quote · Not investment advice