eBay Inc.
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Range $92 – $145
Price Chart
About the company
eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.
- CEO
- Jamie J. Iannone
- IPO
- 1998
- Employees
- 12,300
- HQ
- San Jose, CA, US
AI snapshot
Six angles, distilled from the data.
The stock is in a constructive long-term uptrend, trading above its 200-day average of 99.15 and only slightly above its 50-day average of 108.91. It sits well below the 52-week high of 118.62, so the setup is strong but not stretched at the top of its range.
Wall Street leans constructive: the consensus is Buy with a 117.68 target, above the recent close and supported by 4 Buys, 20 Holds, and 2 Sells. Recent revisions skew positive, with multiple target raises from Wedbush, UBS, Morgan Stanley, Piper Sandler, and BMO Capital.
The earnings profile is favorable, with 6 beats in the last 7 quarters and the next quarter estimated at 1.11 EPS. Shareholders should watch whether eBay extends that beat streak and whether the current 2027 EPS estimate of 6.75 keeps trending higher.
Recent insider activity leans clearly bearish, driven by repeated discretionary sales from CEO Jamie Iannone across two September sessions and an August sale by the Chief Commercial Officer. The only non-sell items are exempt or in-kind transactions, which read as administrative noise rather than conviction buying.
Profitability is solid, with a 72.1% gross margin, 21.6% operating margin, and 18.6% net margin. Growth is still healthy too, with revenue up 14.8% year over year and earnings up 55%, while free cash flow reached $2.71 billion in 2025.
eBay’s edge is scale and cash generation, but it lacks the faster growth profile of higher-multiple internet retail peers. At 18.07x earnings, the valuation is moderate for a profitable marketplace with a 5.65% free-cash-flow yield.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $49.66B
- P/E
- 22.64
- Fwd P/E
- 18.21
- PEG
- 3.06
- P/S
- 4.14
- P/B
- 10.72
- EV/EBITDA
- 17.96
- Div Yield
- 1.09%
- Gross Margin
- 72.49%
- Op Margin
- 20.52%
- Net Margin
- 18.50%
- ROE
- 48.28%
- ROIC
- 15.80%
Latest fiscal year · YoY change
- Revenue
- $11.10B+7.9%
- Gross Profit
- $7.93B+7.1%
- Op Income
- $2.28B
- Net Income
- $2.03B+2.8%
- EPS
- $4.44+11.6%
- OCF Growth
- -9.4%
- FCF Growth
- -15.1%
- 52W High
- $119.31
- 52W Low
- $78.03
- 50D MA
- $108.42
- 200D MA
- $99.84
- Beta
- 1.34
- RSI (14)
- 60
- Avg Volume
- 4.31M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
eBay posted a strong Q2 with double-digit GMV, revenue, operating income and EPS growth, then raised full-year guidance while absorbing Depop and continued strategic investments.· August 5, 2026
- GMV rose 14% to $22.4 billion and revenue rose 14% to $3.13 billion, both above expectations and the high end of guidance.
- Non-GAAP operating income increased 16% to $893 million and non-GAAP EPS increased 17% to $1.60.
- Focused categories GMV grew 26% and now exceeds 40% of total GMV; C2C and recommerce each grew more than 20% and together with focused categories made up more than 70% of GMV.
- eBay Live grew roughly 8x year over year, while Vehicles, Shipping and AI-driven listing/search tools were highlighted as emerging growth drivers.
- Management raised full-year outlook despite Depop integration costs, and said Depop should become accretive to consolidated non-GAAP operating income in 2028.
Q2 results: GMV grew 14% to $22.4 billion; revenue grew 14% to $3.13 billion; non-GAAP operating income grew 16% to $893 million; non-GAAP EPS grew 17% to $1.60; non-GAAP gross margin was 74.1%, up 1 point year over year. Free cash flow was $326 million, cash and fixed income investments were $4.9 billion, gross debt was $6.7 billion, and eBay returned nearly $450 million to shareholders via repurchases and dividends. Q3 guidance calls for consolidated GMV of $22 billion to $22.4 billion, revenue of $3.07 billion to $3.12 billion, non-GAAP operating income growth of 1% to 5% with margin of 25.1% to 25.6%, and non-GAAP EPS of $1.36 to $1.42. Full-year guidance was raised to FX-neutral GMV growth of 11.5% to 12.5%, revenue growth of 11% to 12%, non-GAAP operating income growth of 10% to 12%, and non-GAAP EPS growth of 10% to 12%.
Jamie Iannone framed the quarter as evidence that eBay’s strategy is working across multiple growth engines at once: focused categories, C2C, recommerce, Live, Vehicles, Shipping and AI. He emphasized that the company is seeing broad-based momentum in the U.S. and improving international trends, with strategic categories driving a larger share of GMV. His tone was confident and expansionary, especially around Depop, eBay Live and AI-powered selling and discovery.
Peggy Alford emphasized that Q2 outperformance created room to reinvest while still producing strong earnings flow-through. She highlighted 14% GMV and revenue growth, 74.1% non-GAAP gross margin, $326 million of free cash flow, and nearly $450 million returned to shareholders; she also noted $310 million of buybacks at an average price of about $104 and a $138 million dividend. On guidance, she pointed to Depop as a near-term drag on operating income and EPS, but said the company still expects full-year capital expenditures of 4% to 5% of revenue, roughly $2 billion of repurchases, and a 17.5% non-GAAP tax rate.
Analysts pressed on how eBay Live can extend beyond its current use cases, and management said it is already creating a halo effect, with live shoppers spending about 70% more than comparable non-live buyers and sellers seeing faster GMV growth. Questions also focused on AI’s next frontier; management said the biggest opportunity remains deeper penetration of Magical Listing, plus using AI more broadly in ads, search, CRM and selling tools. On Depop and competitive intensity in C2C, management said the U.S. opportunity is underpenetrated, Depop’s growth appears incremental so far, and there are no current plans to change eBay’s own fee structure in the U.S. Analysts also asked about lapping dynamics and Motors; management said Q3 will face tougher comparisons, including Klarna and prior marketing efficiency gains, and confirmed eBay Motors includes both parts and accessories and vehicles.
The call suggested multiple growth vectors are working at once, with focused categories, C2C and recommerce each growing more than 20% and Live, Vehicles and Shipping scaling quickly. Management said the company is taking share in key areas, seeing strong buyer and seller engagement, and expects Depop to extend reach into younger consumers and underpenetrated C2C fashion. The raised full-year guide and continued buybacks/dividend support a picture of profitable growth rather than growth at any cost.
Management acknowledged tougher comparisons ahead, including laps of last year’s Klarna boost, prior marketing efficiency gains, and expected deceleration in some categories like Pokémon and bullion. Depop will dilute consolidated growth in the near term, with a 3- to 4-point headwind to Q3 operating income growth and a mid-single-digit EPS headwind from the deal. International markets, especially Germany, still face weak macro conditions, and management said some near-term pressure there may persist as it shifts investment toward higher-return categories and experiences.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 89.9%
- Shares Outstanding
- 444.00M
- Float Shares
- 399.28M
of shares held by institutions
1,304 13F filers
Buy/sell ratio 0.37. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for EBAY, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Sep 5, 25 | Filing → |
| Lisa C. McClainHouse · MI09 | Sell | Jun 24, 25 | Filing → |
| Lisa C. McClainHouse · MI09 | Buy | Jun 17, 25 | Filing → |
| John BoozmanSenate · AR | Sell | Jan 14, 25 | Filing → |
| John JamesHouse · MI10 | Sell | Sep 4, 24 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jul 5, 23 | Filing → |
| Ro KhannaHouse · CA17 | Sell | May 23, 23 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Mar 14, 23 | Filing → |
| Thomas SuozziHouse · NY03 | Sell | Jan 5, 17 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Nov 3, 22 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Sep 29, 22 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Aug 23, 22 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jun 17, 22 | Filing → |
| Ro KhannaHouse · CA17 | Sell | May 10, 22 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 57.61M | ▲ 468.83K |
| Blackrock, Inc. | 39.44M | ▼ 1.22M |
| Toronto Dominion Bank | 33.82M | ▲ 25.32M |
| Vanguard Capital Management LLC | 28.99M | ▼ 247.22K |
| State Street Corp | 21.81M | ▼ 473.45K |
| Vanguard Portfolio Management LLC | 21.50M | ▼ 1.90M |
| Geode Capital Management, LLC | 12.56M | ▲ 132.86K |
| Ameriprise Financial Inc | 12.08M | ▼ 3.52M |
| Comprehensive Financial Management LLC | 10.03M | 0 |
| Morgan Stanley | 8.67M | ▲ 203.65K |
| Fmr LLC | 7.96M | ▲ 2.80M |
| Goldman Sachs Group Inc | 7.87M | ▲ 1.50M |
Held by 2,006 ETFs
Biggest fund positions in EBAY by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Sep 15, 26 | IANNONE JAMIE | other | 7,401 |
| Sep 15, 26 | IANNONE JAMIE | other | 6,075 |
| Sep 15, 26 | IANNONE JAMIE | other | 8,648 |
| Sep 15, 26 | IANNONE JAMIE | other | 4,865 |
| Sep 15, 26 | IANNONE JAMIE | other | 4,582 |
| Sep 15, 26 | IANNONE JAMIE | other | 9,264 |
| Sep 15, 26 | IANNONE JAMIE | other | 3,959 |
| Sep 15, 26 | IANNONE JAMIE | other | 11,666 |
| Sep 15, 26 | IANNONE JAMIE | other | 7,401 |
| Sep 15, 26 | IANNONE JAMIE | other | 8,648 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our EBAY coverage
Recent articles, reports, and earnings notes.

eBay (EBAY): Stronger Growth, But Hold the Stock
eBay is posting its best operating momentum in years, with Q1 revenue up 17% and focus categories growing GMV 24%. But leverage, capital intensity, and a valuation that already prices in much of the improvement keep the rating at Hold.

What to Watch as QVC Group, Inc. Common Stock Hits the Market
QVC Group, Inc. Common Stock is expected to list on NASDAQ on 2026-08-06, but the price range has not been disclosed. The key question is whether this is a real IPO setup or a restructuring-driven market event. Bull case: a large, recognizable commerce brand with a multichannel audience; bear case: heavy debt, bankruptcy risk, and no disclosed pricing terms.

eBay (EBAY): Marketplace Momentum Meets Valuation Discipline
eBay is showing real operating momentum again, with Q1 2026 revenue, GMV, and EPS all accelerating. The stock looks like a Buy for balanced investors, though valuation is no longer cheap.
Want a deeper read on EBAY?
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GameStop's $4.9 Billion eBay Stake Is Still in Focus — Here's This Month's Full Story
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247wallst.com · Sep 13
eBay CEO Jamie Iannone Sells Company Shares Worth $2.3 Million Amid a 12% One-Year Return
fool.com · Sep 11
Is PayPal Stock a Buy, Sell, or Hold at 80% Below Its Record High?
fool.com · Sep 10
GameStop's Comeback Case Is Getting Interesting, But eBay Still Looks Stronger
marketbeat.com · Sep 10
A Possible eBay Retreat and a Q2 Revenue Beat — GameStop's Month, Explained
benzinga.com · Sep 10
eBay Sees Collectibles, Live Commerce and AI Powering Its Next Growth Phase
marketbeat.com · Sep 9
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed September 15, 2026 · Live quote · Not investment advice