eBay Inc.
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Range $92 – $125
Price Chart
About the company
eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.
- CEO
- Jamie J. Iannone
- IPO
- 1998
- Employees
- 12,300
- HQ
- San Jose, CA, US
AI snapshot
Six angles, distilled from the data.
The stock is in a constructive multi-month uptrend, holding well above its 200-day average and trading near the upper end of its 52-week range. That keeps the regime bullish, though the move is extended enough that shareholders should watch for consolidation rather than chase strength.
Street sentiment is cautious-to-favorable: the consensus sits at Hold, but the target stack has been drifting higher, with a median target of $110 and a consensus target of $110.81. Recent changes were mostly reiterations, while Baird lifted its target to $125 and Wells Fargo to $105, signaling improving but still mixed conviction.
The setup favors another solid print, with eBay beating EPS in 6 of the last 7 quarters and the most recent quarter topping by 5.1%. Next-year EPS estimates point to $6.74 from a $4.27 TTM base, so investors should focus on margin durability and whether revenue growth can keep supporting that step-up.
Recent insider activity leans negative on discretionary trades, led by multiple open-market sales from the CEO in early July plus smaller sales from the Chief Commercial Officer and Chief Technology Officer. The director entries are award, exempt, or vesting-related items and read as administrative noise rather than a bullish signal.
Profitability is strong, with a 71.8% gross margin, 23.15% operating margin, and 17.62% net margin. Growth is still healthy at 19.5% revenue growth and 7.1% earnings growth year over year, while free cash flow of $2.711 billion and a 5.38% FCF yield support the balance sheet.
eBay’s edge is scale and cash generation in broadline internet retail, but it lacks the faster growth profile of higher-multiple peers. At 19.57x earnings, valuation looks reasonable rather than cheap, especially with the stock already near its cycle highs.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $48.68B
- P/E
- 24.41
- Fwd P/E
- 17.94
- PEG
- 4.14
- P/S
- 4.20
- P/B
- 11.15
- EV/EBITDA
- 18.63
- Div Yield
- 1.09%
- Gross Margin
- 72.01%
- Op Margin
- 19.58%
- Net Margin
- 17.58%
- ROE
- 44.12%
- ROIC
- 14.57%
Latest fiscal year · YoY change
- Revenue
- $11.10B+7.9%
- Gross Profit
- $7.93B+7.1%
- Op Income
- $2.28B
- Net Income
- $2.03B+2.8%
- EPS
- $4.44+11.6%
- OCF Growth
- -9.4%
- FCF Growth
- -15.1%
- 52W High
- $119.31
- 52W Low
- $78.03
- 50D MA
- $111.40
- 200D MA
- $96.69
- Beta
- 1.35
- RSI (14)
- 46
- Avg Volume
- 4.24M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
eBay delivered a strong Q1 2026 beat, with broad-based GMV acceleration, margin expansion, and raised full-year growth expectations despite a still-dynamic macro backdrop.· April 29, 2026
- Q1 GMV rose 14% to $22.2 billion and revenue grew 17% to $3.09 billion, both above guidance and consensus.
- Non-GAAP operating income increased 18% to $907 million and non-GAAP EPS rose 21% to $1.66; non-GAAP gross margin expanded to 74.6%.
- Growth was broad-based, led by collectibles, eBay Motors, electronics and fashion, with focus categories up 24% and now about 70% of total GMV along with C2C and e-commerce.
- Management raised full-year 2026 GMV growth guidance to 7% to 7.5% and non-GAAP operating income growth to 9% to 11%.
- eBay Live, AI tools, shipping, and C2C initiatives were highlighted as major drivers, while gold/silver bullion demand is expected to normalize in Q2.
For Q1 2026, eBay reported GMV of $22.2 billion, up 14%; revenue of $3.09 billion, up 17%; non-GAAP operating income of $907 million, up 18%; and non-GAAP EPS of $1.66, up 21%. Non-GAAP gross margin was 74.6%, up 1 point year over year. Free cash flow was $898 million, and the company returned $639 million to shareholders via buybacks and dividends. For Q2 2026, eBay guided GMV to $21.3 billion-$21.7 billion, revenue to $2.97 billion-$3.03 billion, non-GAAP operating income growth of 6% to 10%, and non-GAAP EPS of $1.46-$1.51. For full-year 2026, management now expects FX-neutral GMV growth of 7% to 7.5%, revenue growth in line to slightly ahead of GMV, and non-GAAP operating income growth of 9% to 11%; capex is targeted at 4% to 5% of revenue and share repurchases at roughly $2 billion.
Jamie Iannone said the quarter showed strong execution across the marketplace, with broad-based GMV acceleration and strategic priorities now representing about 70% of GMV. He emphasized collectibles, Motors, fashion, C2C, eBay Live and AI as the main engines of the business, and said eBay is increasingly becoming an AI-native marketplace. His tone was confident but measured, noting the macro environment remains dynamic while expressing confidence in the durability of the company’s growth trends.
Peggy Alford walked through the quarter’s financial strength: GMV up 14% to $22.2 billion, revenue up 17% to $3.09 billion, non-GAAP operating income up 18% to $907 million, and non-GAAP EPS up 21% to $1.66. She said non-GAAP gross margin improved to 74.6% on lower payment costs and operational efficiencies, plus a benefit from the U.K. managed shipping accounting change. She also highlighted $898 million of free cash flow, $5.1 billion of cash and fixed income investments, $6.7 billion of gross debt, $500 million of buybacks in Q1 at an average price of about $90, and a $0.31 quarterly dividend; she reiterated a planned roughly $2 billion of repurchases for 2026.
Analysts focused on the gap between U.S. buyer growth and much stronger GMV, the sustainability of momentum into the back half, C2C competition and marketing spend, ad growth, AI search, agentic commerce, and live shopping. Management said U.S. buyer growth was 6% year over year and U.S. enthusiast buyers grew 8%, while GMV was also helped by ASP and sold-items mix; they said the quarter reflected healthy underlying buyer, engagement and spend trends. On live and AI, management said eBay Live is now in 7 markets and growing quickly, AI search is still early but showing more engagement and purchase behavior, and agentic commerce is viewed as a structural tailwind rather than a threat. They also said full-funnel marketing will remain important and that ad revenue should keep outpacing GMV over time.
The bull case is that eBay is showing broad-based growth beyond collectibles, with Motors, fashion, C2C, shipping and live all contributing and strategic priorities now driving most of GMV. Management sounded increasingly confident that AI tools, eBay Live, and newer initiatives like vehicles can sustain momentum, while capital returns remain robust through buybacks and dividends.
The main risks discussed were a still-challenging macro backdrop, especially in Europe, and tougher comparisons in the back half of the year. Management also flagged normalization of precious-metals-related demand in Q2, higher losses tied to newer shipping programs, and pressure from lower interest income and a higher tax rate; Depop will also be a low-single-digit drag on operating income growth and EPS once it closes.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 89.9%
- Shares Outstanding
- 444.00M
- Float Shares
- 399.28M
of shares held by institutions
1,295 13F filers
Buy/sell ratio 0.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for EBAY, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Sep 5, 25 | Filing → |
| Lisa McClainHouse · MI09 | Buy | Jun 17, 25 | Filing → |
| Lisa McClainHouse · MI09 | Sell | Jun 24, 25 | Filing → |
| John BoozmanSenate · AR | Sell | Jan 14, 25 | Filing → |
| John JamesHouse · MI10 | Sell | Sep 4, 24 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jul 5, 23 | Filing → |
| Ro KhannaHouse · CA17 | Sell | May 23, 23 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Mar 14, 23 | Filing → |
| Thomas SuozziHouse · NY03 | Sell | Jan 5, 17 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Nov 3, 22 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Sep 29, 22 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Aug 23, 22 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jun 17, 22 | Filing → |
| Ro KhannaHouse · CA17 | Buy | May 5, 22 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 57.61M | ▲ 468.83K |
| Blackrock, Inc. | 40.66M | ▼ 2.20M |
| State Street Corp | 22.29M | ▼ 572.49K |
| Ameriprise Financial Inc | 15.60M | ▲ 3.04M |
| Geode Capital Management, LLC | 12.43M | ▼ 15.54K |
| Comprehensive Financial Management LLC | 10.03M | 0 |
| Invesco Ltd. | 9.17M | ▲ 149.39K |
| Toronto Dominion Bank | 8.50M | ▲ 8.32M |
| Morgan Stanley | 8.47M | ▲ 747.15K |
| Independent Franchise Partners Llp | 6.77M | ▼ 975.95K |
| Nordea Investment Management Ab | 6.65M | ▼ 363.17K |
| Northern Trust Corp | 6.56M | ▼ 80.70K |
Held by 1,853 ETFs
Biggest fund positions in EBAY by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 1, 26 | Rowe Zane | other | 237 |
| Aug 1, 26 | TRAQUINA PERRY M | other | 270 |
| Aug 1, 26 | Chennapragada Aparna | other | 198 |
| Jul 6, 26 | IANNONE JAMIE | sell | 9,206 |
| Jul 6, 26 | IANNONE JAMIE | sell | 1,904 |
| Jul 7, 26 | IANNONE JAMIE | sell | 9,927 |
| Jul 7, 26 | IANNONE JAMIE | sell | 1,183 |
| Jun 18, 26 | Sweetnam Jordan Douglas Bradley | sell | 863 |
| Jun 17, 26 | Rawashdeh Mazen | sell | 1,919 |
| Jun 17, 26 | TRAQUINA PERRY M | other | 3,355 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our EBAY coverage
Recent articles, reports, and earnings notes.

eBay (EBAY): Stronger Growth, But Hold the Stock
eBay is posting its best operating momentum in years, with Q1 revenue up 17% and focus categories growing GMV 24%. But leverage, capital intensity, and a valuation that already prices in much of the improvement keep the rating at Hold.

eBay (EBAY): Marketplace Momentum Meets Valuation Discipline
eBay is showing real operating momentum again, with Q1 2026 revenue, GMV, and EPS all accelerating. The stock looks like a Buy for balanced investors, though valuation is no longer cheap.

eBay Inc. (EBAY) climbs 12% as Q1 beat sparks re-rating
eBay Inc. (EBAY) climbs sharply after hours after a strong Q1 2026 earnings report, upbeat guidance, and analyst target hikes fueled a major breakout above its prior 52-week high. Investors are rewarding proof that the marketplace can grow GMV and earnings together.
Want a deeper read on EBAY?
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Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed July 31, 2026 · Live quote · Not investment advice