The Gap, Inc.
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Range $23 – $42
Price Chart
About the company
The Gap, Inc. functions as a prominent global apparel and accessories retailer. The company provides a diverse array of clothing, accessories, and personal care products tailored for men, women, and children, primarily under its renowned brands: Old Navy, Gap, Banana Republic, and Athleta.
- CEO
- Richard Dickson
- IPO
- 1980
- Employees
- 85,000
- HQ
- San Francisco, CA, US
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Similar companies
Peers in the same neighborhood.
- Market Cap
- $9.21B
- P/E
- 6.38
- Fwd P/E
- 11.59
- PEG
- 0.14
- P/S
- 0.51
- P/B
- 1.99
- EV/EBITDA
- 6.44
- Div Yield
- 3.12%
- Gross Margin
- 43.26%
- Op Margin
- 10.99%
- Net Margin
- 8.14%
- ROE
- 33.13%
- ROIC
- 12.03%
Latest fiscal year · YoY change
- Revenue
- $15.37B+1.9%
- Gross Profit
- $6.27B+0.7%
- Op Income
- $1.11B
- Net Income
- $816.00M-3.3%
- EPS
- $2.19-2.2%
- OCF Growth
- -13.0%
- FCF Growth
- -20.8%
- 52W High
- $30.75
- 52W Low
- $9.71
- 50D MA
- $22.97
- 200D MA
- $22.24
- Beta
- 2.37
- RSI (14)
- 59
- Avg Volume
- 6.77M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Gap Inc. posted a mixed quarter with a 2% sales decline, but stronger margins and improving August trends led management to raise full-year EPS and margin guidance.· August 27, 2026
- Net sales fell 2% to $3.7 billion, but adjusted gross margin improved to 41.4% and adjusted EPS beat the year-ago level only modestly at $0.52 versus $0.57.
- Gap brand remained the standout, with comparable sales up 10% for its 11th straight quarter of positive comps.
- Old Navy was the weak spot, with comparable sales down 4% as summer seasonal assortment and traffic underperformed, though management said August trends improved.
- Banana Republic continued steady progress with comps up 3% for a fifth consecutive positive quarter, while Athleta remained pressured at minus 12%.
- Management raised full-year adjusted operating margin and EPS guidance while narrowing revenue growth to 1% to 1.5%.
Second-quarter net sales were $3.7 billion, down 2% year over year, with comparable sales down 1%. Reported gross margin was 52.8%; adjusted gross margin was 41.4%, up 20 basis points year over year. Reported EPS was $1.38; adjusted EPS was $0.52 versus $0.57 last year. Reported operating margin was 18.5%; adjusted operating margin was 7.1%, down 70 basis points. For the full year, Gap now expects net sales growth of 1% to 1.5% with comparable sales roughly in line, adjusted gross margin slightly up versus last year, adjusted operating margin of 7.4% to 7.6%, and adjusted EPS of $2.35 to $2.45. For third quarter, the company expects net sales up 1.5% to 2.5% year over year, comparable sales about 50 basis points below net sales, adjusted gross margin up 25 to 75 basis points versus last year, and Old Navy comps roughly flat to down 1%.
Richard Dickson framed the quarter as evidence that the transformation is working overall, even though revenue fell short of expectations. He emphasized that Gap and Banana Republic are sustaining momentum, Old Navy has a clear fix path after missteps in seasonal assortment and marketing, and Athleta is being rebuilt more cautiously. His tone was confident and action-oriented, repeatedly pointing to August improvement, a sharper fall plan, and new initiatives like Old Navy Sport, beauty, and accessories as second-half catalysts.
Katrina O'Connell highlighted strong gross margin discipline, with adjusted gross margin up 20 basis points to 41.4% and adjusted merchandise margin up 80 basis points, partly helped by about 30 basis points from tariff mitigation. SG&A was $1.3 billion, or 34.3% of sales, and adjusted operating margin was 7.1%, down 70 basis points as investments in growth accelerators weighed on expenses. She also noted $154 million of capex in the quarter, $289 million year to date, expected full-year capex of about $650 million, $62 million of dividends paid, more than $600 million of repurchases year to date, $2.5 billion of cash and investments, and year-to-date free cash flow of $261 million.
Analysts pressed management on how quickly Old Navy can recover, what markers will show improvement, and whether marketing and pricing changes are enough to restore consistent comps. Dickson said the seasonal headwinds are now behind the business, August sales improved, Cardi B marketing is driving the most viewed Old Navy campaign in history, and MrBeast back-to-school content is resonating. Questions also focused on capital allocation, with management saying buybacks remain under review, and on inventory and ROD deleverage, where O'Connell explained the pressure comes from fewer store closures, modest openings, and higher capital spending that increases depreciation.
The bull case is that Gap’s portfolio is still gaining share, with Gap brand comping up 10% and Banana Republic at plus 3% for multiple consecutive quarters. Management also sounded more optimistic on Old Navy after August improvement, while margin discipline, tariff benefits, and buybacks drove stronger earnings and a raised full-year EPS outlook.
The bear case is that revenue still declined 2% and the biggest volume brand, Old Navy, missed expectations because of weak seasonal assortment, pricing, and traffic. Athleta remains in a soft turnaround, and management said its measured approach may limit near-term top-line improvement. There is also ongoing pressure from ROD deleverage, higher capital spending, and external uncertainty around tariffs and energy costs.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 50.6%
- Shares Outstanding
- 375.07M
- Float Shares
- 189.72M
of shares held by institutions
517 13F filers
Buy/sell ratio 0.54. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for GPS, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Apr 11, 22 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Feb 17, 22 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Feb 14, 22 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jan 20, 22 | Filing → |
| Andrew R. GarbarinoHouse · NY02 | Buy | Oct 1, 21 | Filing → |
| Dean PhillipsHouse · MN03 | Sell | Nov 22, 19 | Filing → |
| Dean PhillipsHouse · MN03 | Buy | Aug 13, 19 | Filing → |
| Dean PhillipsHouse · MN03 | Sell | Jun 20, 19 | Filing → |
| Dean PhillipsHouse · MN03 | Buy | Jan 4, 19 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 23.89M | ▼ 861.67K |
| Hall Kathryn A. | 3.39M | 0 |
| Two Sigma Advisers, LP | 2.57M | ▲ 1.39M |
| Cubist Systematic Strategies, LLC | 1.26M | ▲ 994.05K |
| Brandywine Global Investment Management, LLC | 371.00K | ▲ 13.26K |
| Nebula Research & Development LLC | 153.01K | ▲ 153.01K |
| Axa Investment Managers S.A. | 122.24K | ▲ 122.24K |
| Point72 (Difc) Ltd | 108.53K | ▼ 318 |
| Wolverine Trading, LLC | 98.17K | ▲ 43.76K |
| Comerica Bank | 75.11K | ▲ 258 |
| Nj State Employees Deferred Compensation Plan | 50.00K | 0 |
| Grassi Investment Management | 26.60K | 0 |
Held by 294 ETFs
Biggest fund positions in GPS by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 7, 24 | Blakeslee Chris | other | 220,966 |
| Aug 7, 24 | Blakeslee Chris | other | 19,270 |
| Aug 7, 24 | Blakeslee Chris | other | 220,966 |
| Aug 7, 24 | Blakeslee Chris | other | 19,270 |
| Aug 7, 24 | Blakeslee Chris | other | 9,766 |
| Aug 7, 24 | Blakeslee Chris | other | 111,985 |
| Aug 1, 24 | Barbeito Horacio | other | 131,086 |
| Aug 1, 24 | Barbeito Horacio | other | 131,086 |
| Aug 1, 24 | Barbeito Horacio | other | 55,701 |
| Jul 1, 24 | FISHER WILLIAM SYDNEY | other | 816 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our GPS coverage
Recent articles, reports, and earnings notes.

Reformation Inc. Goes Public: Sustainable Fashion Meets Omnichannel Growth
Reformation Inc. (REF) is expected to list on the NYSE on 2026-07-30 in a $15.00-$17.00 price range. The women’s apparel brand is pitching investors on sustainable fashion, strong full-price selling, and a growing omnichannel customer base. The bull case is margin durability; the bear case is tariff pressure and a competitive apparel market.

The consumer is not cracking evenly, and that matters more than the headline slowdown
This week’s ugly retail tape is real, but the market is making a mistake if it reads weak mid-tier apparel demand as proof of a universal consumer collapse. The better read is a bifurcated consumer: value and selective affluent spending are still working, while the middle of discretionary is getting squeezed.
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