The Kroger Co.
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Range $58 – $82
Price Chart
About the company
The Kroger Co. functions as a significant retail entity throughout the United States, encompassing a varied collection of store formats. Its operations include integrated food and drug stores, which stock a broad range of products from natural and organic sections to pharmacies, general merchandise, pet centers, fresh seafood, and organic produce.
- CEO
- Gregory S. Foran
- IPO
- 1977
- Employees
- 403,000
- HQ
- Cincinnati, OH, US
AI snapshot
Six angles, distilled from the data.
KR is still in a medium-term downtrend, trading below its 200-day average of 64.61 and also under the 50-day average of 58.83. The shares sit much closer to the 52-week low of 53.78 than the high of 75.66, which keeps the regime defensive despite the stock’s low-beta profile of 0.409.
Street sentiment stays constructive but cautious: the consensus is Buy with 21 Buy, 17 Hold, and 6 Sell ratings, and the average target of 71.58 sits well above the current setup. Recent calls have mostly trimmed targets rather than changed ratings, with several firms still reiterating Buy/Outperform while lowering price objectives into the high-50s to low-80s range.
The next print carries a mixed setup after a slight miss last quarter, following a strong run of beats in 5 of the last 7 quarters. Analysts still model a sharp step-up in forward EPS, with next-year estimates at 5.2812 versus TTM EPS of 1.71, so shareholders should watch whether margin and execution can support that reset.
The pattern is mixed but leans to net selling once discretionary activity is separated from grants and vesting-related flows. The only clear open-market sale was 30,000 shares by Executive Vice President Yael Cosset, while most other entries were director awards or in-kind tax-related transactions that read as routine compensation noise.
Profitability remains solid for a defensive grocer, with a 24.0% gross margin, 3.22% operating margin, and 13.78% ROE. Growth is steady rather than fast, with revenue up 2.2% year over year and earnings up 13.2%, while free cash flow of $11.06 billion provides meaningful cushion.
KR’s appeal is stability: its 0.409 beta and food-retail positioning make it less volatile than most consumer names, but the valuation is not cheap on cash generation. The stock trades at 11.45x earnings, which is reasonable for staples, though the balance sheet remains levered with $24.68 billion of debt against $4.58 billion of cash.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $34.21B
- P/E
- 32.28
- Fwd P/E
- 10.73
- PEG
- -0.61
- P/S
- 0.23
- P/B
- 5.29
- EV/EBITDA
- 10.28
- Div Yield
- 2.58%
- Gross Margin
- 23.18%
- Op Margin
- 1.33%
- Net Margin
- 0.71%
- ROE
- 14.66%
- ROIC
- 4.89%
Latest fiscal year · YoY change
- Revenue
- $147.64B+0.4%
- Gross Profit
- $34.40B+3.0%
- Op Income
- $1.89B
- Net Income
- $1.02B-61.9%
- EPS
- $1.56-57.8%
- OCF Growth
- +24.4%
- FCF Growth
- +88.5%
- 52W High
- $76.58
- 52W Low
- $54.15
- 50D MA
- $58.42
- 200D MA
- $64.45
- Beta
- 0.41
- RSI (14)
- 41
- Avg Volume
- 7.90M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Kroger said first-quarter performance was solid, with 1% identical sales ex fuel and adjusted EPS up 6%, while management framed the quarter as an early step in a broader turnaround focused on cost cuts, price investment, and eCommerce profitability.· June 18, 2026
- Identical sales excluding fuel grew 1%, led by eCommerce, fresh, and Our Brands.
- Adjusted EPS was $1.58, up 6% year over year; adjusted FIFO operating profit was $1.5 billion.
- eCommerce, including media, turned profitable in the quarter ahead of schedule; eCommerce grew 19% and media grew over 20%.
- Management said COGS savings were 30% ahead of plan and expects savings to ramp through the year.
- Second-quarter guidance calls for identical sales ex fuel roughly in line with Q1 and adjusted EPS roughly flat year over year.
Kroger reported first-quarter identical sales excluding fuel of 1%. Adjusted FIFO operating profit was $1.5 billion, and adjusted EPS was $1.58, up 6% versus last year. FIFO gross margin rate, excluding rent, depreciation and amortization, fuel, and adjustment items, declined 9 basis points year over year; OG&A rate excluding fuel and adjustment items increased 16 basis points. The company said eCommerce, including media, became profitable in the quarter, eCommerce grew 19%, and media grew over 20%. For the second quarter, Kroger expects identical sales excluding fuel to be roughly in line with Q1 and adjusted net earnings per diluted share to be in line with last year. Kroger reaffirmed full-year guidance, citing continued cost savings, improving eCommerce profitability, media growth, and disciplined value investment.
Greg Foran positioned the quarter as evidence that Kroger has strong assets but needs sharper execution, lower costs, and simpler value messaging. He emphasized a five-part operating focus — fresh, fast, for you, friendly, and affordable — and said the company does not need to be the lowest-price retailer, only more competitive and easier for customers to understand. His tone was candid and reform-minded, repeatedly stressing that cost growth ahead of sales is unacceptable and that the business must move faster.
David Kennerley said the quarter supported the strategy financially, with 1% identical sales ex fuel, $1.5 billion of adjusted FIFO operating profit, and $1.58 adjusted EPS, up 6%. He pointed to a 9 basis point decline in FIFO gross margin rate, driven mainly by 15 basis points of transportation pressure, egg deflation, and planned pricing investments, partly offset by pharmacy mix, eCommerce profitability, and sourcing benefits. OG&A increased 16 basis points from deliberate investments in associates, hours, training, and uniforms. He also noted net total debt to adjusted EBITDA of 1.75x versus a 2.3x-2.5x target range, said COGS savings were 30% ahead of plan, and reiterated that savings are sufficient to fund price investments.
Analysts pressed management on how quickly Kroger can close the execution gap between best and worst stores, how much pricing investment is needed, and whether the company can sustain volume improvement in a weak food market. Foran said the opportunity is being tackled store by store through more time in the field, simpler operations, and tighter standards, while Kennerley said Kroger is seeing its best unit market share performance in two to three years. On pricing, management said the strategy is surgical and funded by cost savings, with more detail due at the October 20 investor update; they declined to quantify the size of the opportunity. Questions also focused on pharmacy headwinds and freight costs, with management saying the IRA and brand-to-generic shift are top-line headwinds but neutral or positive to profit, while transportation cost pressure was about 15 basis points in the quarter and is expected to remain a manageable headwind.
The call suggested Kroger is gaining traction on traffic, unit share, and eCommerce economics, with loyal households growing for 17 straight quarters and eCommerce/media already profitable. Management also said cost savings are ahead of plan and should fund price investment without derailing margin improvement over time. Foran was confident that Kroger’s store base, fresh capabilities, loyalty data, and retail media scale give it room to compete more effectively.
Management acknowledged that operating costs are growing faster than sales, store execution is uneven, and customers remain under pressure from fuel prices and SNAP changes. Gross margin was down 9 basis points and transportation costs were an unexpected headwind, with some pressure expected to continue while oil prices stay elevated. They also said Q2 will be challenged by pharmacy mix shifts, inflation/deflation effects, and other one-time headwinds, with stronger profit growth pushed into the back half of the year.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 99.7%
- Shares Outstanding
- 612.65M
- Float Shares
- 610.66M
of shares held by institutions
1,437 13F filers
Buy/sell ratio 2.25. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for KR, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Jul 7, 26 | Filing → |
| David TaylorHouse · OH02 | Buy | Jul 24, 26 | Filing → |
| Julie JohnsonHouse · TX32 | Buy | Oct 3, 25 | Filing → |
| Julie JohnsonHouse · TX32 | Sell | Oct 3, 25 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jun 2, 26 | Filing → |
| David TaylorHouse · OH02 | Buy | Jun 5, 26 | Filing → |
| David TaylorHouse · OH02 | Sell | Mar 24, 26 | Filing → |
| David TaylorHouse · OH02 | Sell | Feb 26, 26 | Filing → |
| John BoozmanSenate · AR | Buy | Feb 26, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jan 13, 26 | Filing → |
| David TaylorHouse · OH02 | Buy | Jan 16, 26 | Filing → |
| Julie JohnsonHouse · TX32 | Sell | Oct 6, 25 | Filing → |
| Valerie HoyleHouse · OR04 | Sell | Sep 23, 25 | Filing → |
| David TaylorHouse · OH02 | Buy | Sep 22, 25 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 77.17M | ▲ 868.53K |
| Blackrock, Inc. | 54.33M | ▲ 1.21M |
| Berkshire Hathaway Inc | 39.00M | ▼ 11.00M |
| Vanguard Capital Management LLC | 35.52M | ▼ 901.60K |
| State Street Corp | 29.23M | ▼ 1.22M |
| Wellington Management Group Llp | 16.92M | ▼ 6.55M |
| Fmr LLC | 16.60M | ▲ 2.76M |
| Geode Capital Management, LLC | 15.75M | ▼ 228.04K |
| Franklin Resources Inc | 15.02M | ▼ 205.02K |
| Dimensional Fund Advisors LP | 12.53M | ▲ 230.21K |
| Morgan Stanley | 9.41M | ▼ 3.16M |
| Goldman Sachs Group Inc | 8.43M | ▼ 949.40K |
Held by 1,497 ETFs
Biggest fund positions in KR by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Jul 15, 26 | Vemuri Ashok | other | 3,660 |
| Jul 15, 26 | Sutton Mark S | other | 3,660 |
| Jul 15, 26 | SOURRY KNOX JUDITH AMANDA | other | 3,660 |
| Jul 15, 26 | SARGENT RONALD | other | 7,916 |
| Jul 15, 26 | HOGUET KAREN M | other | 3,660 |
| Jul 15, 26 | Gates Anne | other | 3,660 |
| Jul 15, 26 | Butier Mitchell R | other | 3,660 |
| Jul 15, 26 | Brown Kevin M | other | 3,660 |
| Jul 15, 26 | Aufreiter Nora A | other | 3,660 |
| Jul 15, 26 | FIKE CARIN L | other | 56 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our KR coverage
Recent articles, reports, and earnings notes.

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Want a deeper read on KR?
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Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed August 17, 2026 · Live quote · Not investment advice