Primo Brands Corporation
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Range $25 – $31
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About the company
Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada.
- CEO
- Eric J. Foss
- IPO
- 1992
- Employees
- 12,000
- HQ
- Tampa, FL, US
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Similar companies
Peers in the same neighborhood.
- Market Cap
- $8.43B
- P/E
- 84.19
- Fwd P/E
- 17.51
- PEG
- -0.18
- P/S
- 1.25
- P/B
- 2.83
- EV/EBITDA
- 11.36
- Div Yield
- 1.89%
- Gross Margin
- 29.37%
- Op Margin
- 8.06%
- Net Margin
- 1.49%
- ROE
- 3.32%
- ROIC
- 3.50%
Latest fiscal year · YoY change
- Revenue
- $6.66B+29.3%
- Gross Profit
- $2.14B+32.2%
- Op Income
- $751.50M
- Net Income
- $60.10M+466.5%
- EPS
- $0.16+336.3%
- OCF Growth
- +47.1%
- FCF Growth
- -2.2%
- 52W High
- $26.21
- 52W Low
- $14.36
- 50D MA
- $23.98
- 200D MA
- $20.44
- Beta
- 0.71
- RSI (14)
- 45
- Avg Volume
- 3.57M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Primo Brands delivered a second straight quarter of broad-based sales growth, with improving direct-delivery momentum and raised full-year net sales guidance, while holding EBITDA guidance steady as it keeps investing behind the recovery.· August 5, 2026
- Comparable net sales rose 4.2% to $1.8 billion, and adjusted EBITDA increased 5% to $385 million.
- Comparable adjusted EBITDA margin was 21.4%, up 10 basis points year over year and 260 basis points sequentially.
- Direct delivery returned to growth at 0.4%, one quarter ahead of expectations, while retail stayed strong across mass, grocery, club, and away-from-home.
- Management raised 2026 comparable net sales growth guidance to 2% to 4% from 1% to 3%.
- Adjusted EBITDA guidance was reaffirmed at $1.465 billion to $1.515 billion, and adjusted free cash flow guidance remained $790 million to $810 million.
Second-quarter comparable net sales increased 4.2% year over year to $1.8 billion, with a 4.3% contribution from price/mix and a negative 0.1% contribution from volume. Adjusted EBITDA increased 5% to $385 million, and comparable adjusted EBITDA margin was 21.4%, up 10 basis points versus last year and 260 basis points sequentially. Direct delivery comparable net sales increased 0.4%, while retail growth was led by regional spring water up 4.1%, purified water up 1.9%, and premium brands up 30.5%. On the balance sheet, net leverage improved to 3.42x from 3.52x in Q1, liquidity was $953 million, and the company generated $227.9 million of cash flow from operations; adjusted free cash flow was $200.1 million, up $30.4 million year over year. For 2026, management raised comparable net sales growth guidance to 2% to 4% and reaffirmed adjusted EBITDA guidance of $1.465 billion to $1.515 billion. Adjusted free cash flow guidance stayed at $790 million to $810 million, capex is expected to be about 4% of net sales plus about $100 million of integration capex, and the company repurchased $15.5 million of stock in the quarter, with $62.8 million remaining under the authorization.
Eric Foss said the company is seeing accelerating momentum, driven by improvements in the customer experience in direct delivery and strong share gains in retail. He emphasized that direct delivery has now returned to growth and that service metrics such as OTIF, call volumes, quits, and customer satisfaction are improving. His tone was confident and forward-looking, with repeated emphasis that the business is stronger than six months ago and that the company is shifting from stabilize to optimize, while continuing to invest in growth areas like marketing, brand building, tech, and AI.
David Hass focused on the mix of price and volume, noting second-quarter growth was driven mainly by price/mix but that direct delivery improved 340 basis points sequentially and retail remained balanced. He highlighted margin improvement to 21.4%, better cash generation, and deleveraging to 3.42x, while noting $953 million of liquidity, $227.9 million of operating cash flow, and $200.1 million of adjusted free cash flow. He also said the company is still facing higher transportation and commodity costs, but expects mitigation from pricing, supply chain initiatives, hedging, private fleet investments, and disciplined capital allocation, with about $100 million of integration capex expected for 2026 and $62.8 million left on the buyback authorization.
Analysts pressed management on customer counts, the durability of direct-delivery recovery, the balance of volume versus price, working-capital improvement, and whether pricing actions in immediate consumption could affect shelf space or retailer behavior. Foss said the customer-direct business strengthened in May and June, with call volumes back to pre-merger levels, quits improving, OTIF in the mid-90s, and a positive month within Q2; he also said July and August trends should remain constructive, though more work remains. Hass said working capital should become a tailwind as collections, vendor relations, and inventory management normalize, while management also said the warehouse management system is still in pilot and too early to quantify. On pricing, Foss said the company is aiming for balanced growth and will use more precise pricing and trade-spend actions where needed, while staying competitive and consumer-focused.
The positive case from this call is that Primo showed a second straight quarter of broad-based growth, with retail strength, premium brand momentum, and direct delivery turning back to growth earlier than expected. Management also sounded encouraged by improving service metrics, better customer retention signals, stronger cash flow, and balance-sheet progress, while raising net sales guidance for the year.
The main risks flagged on the call were still-unresolved direct-delivery recovery, higher transportation and commodity costs, and the need to keep investing in service and growth initiatives, which is why EBITDA guidance was held flat despite stronger sales. Management also said some improvements are still early, including the warehouse management system and broader operational optimization, and that direct delivery still has more work ahead before volume growth fully returns.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 66.7%
- Shares Outstanding
- 362.87M
- Float Shares
- 242.10M
of shares held by institutions
368 13F filers
Buy/sell ratio 1.50. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for PRMB, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Markwayne MullinSenate · OK | Sell | Dec 18, 25 | Filing → |
| Markwayne MullinSenate · OK | Sell | Dec 17, 25 | Filing → |
| Markwayne MullinSenate · OK | Sell | Dec 18, 25 | Filing → |
| Markwayne MullinSenate · OK | Buy | Feb 3, 25 | Filing → |
| Markwayne MullinSenate · OK | Buy | Jan 2, 25 | Filing → |
| Markwayne MullinSenate · OK | Buy | Jan 2, 25 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Fmr LLC | 25.02M | ▼ 4.12M |
| Vanguard Group Inc | 23.03M | ▲ 1.05M |
| Sachem Head Capital Management LP | 17.80M | ▲ 700.00K |
| Samlyn Capital, LLC | 16.53M | ▼ 94.87K |
| Fuller & Thaler Asset Management, Inc. | 13.08M | ▼ 1.05M |
| Ameriprise Financial Inc | 12.53M | ▼ 2.10M |
| William Blair Investment Management, LLC | 11.43M | ▼ 1.63M |
| Blackrock, Inc. | 11.27M | ▼ 290.29K |
| Vanguard Capital Management LLC | 10.76M | ▲ 1.05K |
| Allspring Global Investments Holdings, LLC | 7.05M | ▲ 3.59K |
| Apollo Management Holdings, L.P. | 6.89M | ▲ 6.89M |
| Pertento Partners Llp | 6.32M | ▲ 1.02M |
Held by 297 ETFs
Biggest fund positions in PRMB by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 10, 26 | FOSS ERIC J | buy | 100 |
| Aug 10, 26 | FOSS ERIC J | buy | 83,900 |
| Aug 7, 26 | ORCP III DE TopCo GP, LLC | sell | 20,410,340 |
| Aug 7, 26 | Lee Tony W | sell | 20,410,340 |
| Jul 14, 26 | Sudhanshu Priyadarshi | other | 5,712 |
| Jul 14, 26 | Sudhanshu Priyadarshi | other | 0 |
| Jun 30, 26 | STANBROOK STEVEN P | other | 1,227 |
| May 15, 26 | Brimmer Andrea C | other | 7,197 |
| May 15, 26 | Brimmer Andrea C | other | 0 |
| Apr 28, 26 | Cates Susan E. | other | 8,887 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our PRMB coverage
Recent articles, reports, and earnings notes.

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