Rollins, Inc.
Built from real-time financials, refreshed daily. For a full Analyst Grade with bull/bear case, price targets, and qualitative risk analysis, generate a ROL research report →
Range $32 – $67
Price Chart
About the company
Rollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally. For residential properties, the company offers comprehensive pest control, safeguarding homes from prevalent invaders such as rodents, insects, and other nuisance animals.
- CEO
- Jerry E. Gahlhoff Jr.
- IPO
- 1980
- Employees
- 21,946
- HQ
- Atlanta, GA, US
AI snapshot
Six angles, distilled from the data.
ROL is in a deep multi-month downtrend, trading well below its 200-day average after rolling off the 52-week high zone. The stock is now pressing near the 52-week low, which signals a damaged intermediate trend but also a potential base-building area if momentum stabilizes.
Street sentiment is cautious: the consensus is Hold, with a 49 median target and a 49.0-ish average target range implied by recent cuts. The latest pattern is clearly softer, with multiple firms trimming targets and several downgrades, including Wells Fargo to Underweight and RBC to Sector Perform.
The next print comes after a mixed stretch: 1 beat in the last 7 quarters, with the most recent quarter missing by 5.9%. Next-year EPS is still expected to rise to 1.3043 from 1.1 TTM, so shareholders should watch whether management can re-accelerate execution and restore a cleaner beat cadence.
No notable discretionary insider buying or selling. Recent activity is dominated by awards, gifts, and other non-open-market transactions, including CFO and director grants plus a few gift transfers, which read more as compensation and ownership housekeeping than conviction signals.
Profitability remains strong, with a 52.4% gross margin, 18.8% operating margin, and 13.55% net margin. Growth is steady rather than explosive, with revenue up 7.9% year over year and EPS up 3.1%, while free cash flow of $706.2 million and a 4.05% FCF yield support the model.
ROL still screens as a premium-quality services name, but the market is paying less for that consistency after the recent reset in estimates. Versus the sector, the setup favors a valuation that remains above average on profitability, though the multiple is now being challenged by the downgrade wave.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $17.50B
- P/E
- 33.07
- Fwd P/E
- 31.81
- PEG
- 3.71
- P/S
- 4.46
- P/B
- 12.25
- EV/EBITDA
- 21.42
- Div Yield
- 2.01%
- Gross Margin
- 50.71%
- Op Margin
- 18.68%
- Net Margin
- 13.55%
- ROE
- 37.20%
- ROIC
- 20.12%
Latest fiscal year · YoY change
- Revenue
- $3.76B+11.0%
- Gross Profit
- $1.86B+4.1%
- Op Income
- $729.32M
- Net Income
- $526.71M+12.9%
- EPS
- $1.09+13.5%
- OCF Growth
- +11.6%
- FCF Growth
- +12.1%
- 52W High
- $66.14
- 52W Low
- $35.83
- 50D MA
- $41.79
- 200D MA
- $53.61
- Beta
- 0.74
- RSI (14)
- 30
- Avg Volume
- 5.37M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Rollins missed its Q2 expectations due to a sharper-than-expected slowdown in consumer-initiated residential demand, but it still sees long-term growth intact and kept its acquisition and cash-generation outlooks in place.· July 23, 2026
- Total revenue rose 7.9% and organic growth was 5.7%, both below expectations.
- Residential revenue increased 6.6%, commercial 8.6%, and termite/ancillary 10.5%; the weakness was concentrated in consumer-led residential demand.
- Gross margin was 52.8%, down 100 basis points, pressured by lower volume, medical costs, and fuel.
- Adjusted EPS was $0.32, up 6.7% year over year; adjusted EBITDA was $236 million, up 2.2%.
- Full-year guidance was cut to at least 6% organic growth and at least 10% incremental margins, with 2% to 3% growth from acquisitions unchanged.
Q2 total revenue increased 7.9% and organic growth was 5.7%. Residential revenue rose 6.6%, commercial pest control increased 8.6%, and termite and ancillary revenue increased 10.5%; organic growth was 3.6% in residential, 7.2% in commercial, and 8.9% in termite and ancillary. Gross margin was 52.8%, down 100 basis points, and SG&A as a percentage of revenue rose 30 basis points. GAAP operating income was $201 million, up 1.5%; adjusted operating income was $210 million, up 2%; adjusted EBITDA was $236 million, up 2.2%; GAAP net income was $144 million or $0.30 per share; adjusted net income was $152 million or $0.32 per share, up 6.7%. Operating cash flow was $173 million and free cash flow was $166 million. For 2026, management now expects at least 6% organic growth, at least 10% incremental margins, 2% to 3% of growth from acquisitions, free cash flow conversion above 100%, and an effective tax rate under 25% for the year.
Jerry Gahlhoff said the quarter was hurt primarily by slower growth in parts of the residential pest control business, especially brands that rely on consumer-initiated demand through search, digital media, and inbound calls. He emphasized that retention stayed strong, customer health remained solid, and the weakness was not broad-based across the portfolio. His tone was candid and operationally focused: the company is changing organization, accountability, and resource allocation while staying confident in the long-term opportunity.
Will Harkins laid out the quarter’s financials and said total revenue grew 7.9% with organic growth of 5.7%, while adjusted EPS was $0.32 and adjusted EBITDA was $236 million. He highlighted gross margin of 52.8%, down 100 basis points, with pressure from people-related costs, medical expenses, and fuel; fuel was about 1.8% of sales and is expected to remain below 2% for 2026. He also noted free cash flow of $166 million, operating cash flow of $173 million, acquisitions of $117 million in the quarter, dividends of $88 million, leverage of 1x, and an updated full-year outlook calling for at least 6% organic growth and at least 10% incremental margins, with margin improvement weighted to Q4.
Analysts pressed on whether the slowdown was driven by retention, pricing, AI/LLM search changes, weather, pest pressure, or competition. Management repeatedly said retention and pricing were not the issue, it did not see meaningful competitive share loss, and it believes the problem was a confluence of factors including softer consumer demand, weaker pest pressure in certain categories, and a late start to the season; it also said testing different marketing moves did not materially change volume. On margins and guidance, management said Q3 will be the tougher comparison and that the 10% incremental margin guide is intended as a floor, with better flow-through expected in Q4.
The bull case from the call is that the weakness looked concentrated in consumer-initiated residential demand rather than the whole business, while relationship-based channels, termite/ancillary, and commercial all remained solid. Management also pointed to improving lead flow in late June and early July, strong cash generation, a healthy M&A pipeline, and unchanged confidence in the long-term model.
The bear case is that Rollins now sees a real slowdown in a key residential demand channel, and management could not isolate a single cause or prove it was temporary. The company lowered full-year organic growth and margin expectations, and Q3 looks like a difficult compare because the business must lap a favorable prior-year period while still dealing with medical, fuel, and insurance/claims headwinds.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 64.2%
- Shares Outstanding
- 481.15M
- Float Shares
- 308.74M
of shares held by institutions
849 13F filers
Buy/sell ratio 5.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for ROL, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Jul 7, 26 | Filing → |
| Julie JohnsonHouse · TX32 | Sell | Sep 23, 25 | Filing → |
| Julie JohnsonHouse · TX32 | Buy | Sep 23, 25 | Filing → |
| April DelaneyHouse · MD06 | Buy | Mar 31, 26 | Filing → |
| April DelaneyHouse · MD06 | Buy | Feb 20, 26 | Filing → |
| April DelaneyHouse · MD06 | Buy | Feb 18, 26 | Filing → |
| April DelaneyHouse · MD06 | Buy | Feb 13, 26 | Filing → |
| Lisa McClainHouse · MI09 | Buy | Sep 25, 25 | Filing → |
| Julie JohnsonHouse · TX32 | Sell | Sep 25, 25 | Filing → |
| Richard W. AllenHouse · GA12 | Buy | Dec 12, 24 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Oct 2, 23 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Aug 3, 23 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jun 29, 23 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Apr 10, 23 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 38.28M | ▲ 1.56M |
| Blackrock, Inc. | 28.85M | ▲ 233.12K |
| Vanguard Capital Management LLC | 19.80M | ▲ 114.47K |
| State Street Corp | 13.56M | ▲ 488.05K |
| Geode Capital Management, LLC | 11.78M | ▲ 89.58K |
| Kayne Anderson Rudnick Investment Management LLC | 8.21M | ▼ 1.49M |
| Morgan Stanley | 6.46M | ▲ 988.96K |
| Invesco Ltd. | 6.13M | ▼ 437.00K |
| Select Equity Group, L.P. | 4.28M | ▼ 483.17K |
| Norges Bank | 3.93M | ▲ 3.93M |
| Amf Tjanstepension Ab | 3.56M | ▼ 113.59K |
| Uss Investment Management Ltd | 3.54M | ▲ 405.19K |
Held by 1,387 ETFs
Biggest fund positions in ROL by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Jul 1, 26 | Harkins William Wayne II | other | 11,866 |
| Feb 20, 26 | Harkins William Wayne II | other | 6,112 |
| Apr 1, 26 | Harkins William Wayne II | other | 357 |
| Apr 29, 26 | Gahlhoff Jerry Jr. | other | 3,629 |
| Apr 30, 26 | Wilson John F | other | 4,795 |
| Apr 28, 26 | Bell Susan R. | other | 2,692 |
| Apr 28, 26 | Carson Donald P | other | 2,692 |
| Apr 28, 26 | Donahue Paul D | other | 2,692 |
| Apr 28, 26 | Gunning Patrick J. | other | 2,692 |
| Apr 28, 26 | Hardin Paul Russell | other | 2,692 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our ROL coverage
Recent articles, reports, and earnings notes.

Rollins (ROL): Recurring Services, But Premium Valuation
Rollins remains a high-quality compounder with recurring demand, strong cash flow, and broad service-line diversification. The stock still earns a Buy, but softer Q2 momentum and a rich multiple keep the upside tied to discipline on price.

Rollins, Inc. (ROL) slumps 19.6% after Q2 miss
Rollins, Inc. (ROL) slumps after reporting second-quarter results that missed Wall Street expectations on both earnings and revenue. The pest-control company still posted year-over-year growth, but softer consumer spending and a premium valuation sparked a sharp after-hours selloff.

What to Watch as Fort Technology Inc. Hits the Public Market
Fort Technology Inc. Common Shares (NASDAQ: FRTT) is expected to list on 2026-06-08, but the price range has not been disclosed. The company is a small Amazon-first pest control CPG business with a Europe-heavy footprint and a future U.S. expansion plan. The bull case is marketplace execution; the bear case is dependence on Amazon, thin scale, and ongoing capital needs.
Want a deeper read on ROL?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
HomeTeam Pest Defense Surpasses 2 Million Taexx® Built-In Pest Control System Installations
prnewswire.com · Aug 20
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Rollins, Inc. - ROL
prnewswire.com · Aug 20
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Rollins, Inc. - ROL
globenewswire.com · Aug 18
Rollins (NYSE:ROL) Hits New 1-Year Low – Here’s What Happened
defenseworld.net · Aug 18
Handelsbanken Fonder AB Lowers Stock Holdings in Rollins, Inc. $ROL
defenseworld.net · Aug 16
Rollins: The Selloff Has Created A Compelling Opportunity
seekingalpha.com · Aug 14
ROLLINS INVESTIGATION ALERT: Bragar Eagel & Squire, P.C. is Investigating Rollins, Inc. on Behalf of Rollins Stockholders and Encourages Investors to Contact the Firm
globenewswire.com · Aug 13
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Rollins, Inc. - ROL
prnewswire.com · Aug 13
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed August 15, 2026 · Live quote · Not investment advice