Vera Bradley, Inc.
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About the company
Vera Bradley, Inc. , including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operations are structured into three main divisions: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida.
- CEO
- Ian Martin Bickley
- IPO
- 2010
- Employees
- 1,360
- HQ
- Roanoke, IN, US
AI snapshot
Six angles, distilled from the data.
The stock is in a recovery phase, trading above its 200-day average but still below the 50-day, which points to a mixed intermediate trend. It remains well under the 52-week high of 4.39 and far above the 52-week low of 1.39, so the setup is constructive but not yet fully repaired.
Street sentiment is cautious: consensus sits at Hold, with 5 Buys, 14 Holds, and 1 Sell. The published target of 4.00 sits above the last close, and recent changes have been mostly reiterations rather than fresh upgrades, suggesting limited conviction despite some upside.
The earnings profile is uneven but improving on select quarters, with 3 beats in the last 7 reports. Next-year EPS is still only expected at 0.05, so shareholders should watch whether revenue growth and margin discipline can keep the turnaround on track after the last beat/miss swings.
Insider activity leans supportive, with net buying led by the CEO and a director making discretionary purchases. Most of the larger share movements are awards, in-kind transfers, or vesting-related flows, so the clearest signal is the recent open-market buying rather than the automatic grants.
Profitability is still negative, but the operating profile is not broken: gross margin is 47.9% and revenue grew 7.8% year over year. Net margin remains -7.0%, with ROE at -14.1% and ROA at -3.7%, while free cash flow of $16.7 million gives the balance sheet some breathing room.
VRA looks like a small-cap accessories name with better gross margin than many branded retail peers, but weaker earnings quality and a more leveraged balance sheet. At roughly 3.3x price territory with a negative P/E, the valuation still reflects turnaround risk more than franchise strength.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $87.02M
- P/E
- -4.47
- PEG
- -0.04
- P/S
- 0.32
- P/B
- 0.68
- EV/EBITDA
- 15.59
- Div Yield
- 0.00%
- Gross Margin
- 47.90%
- Op Margin
- -6.30%
- Net Margin
- -7.02%
- ROE
- -14.57%
- ROIC
- -8.96%
Latest fiscal year · YoY change
- Revenue
- $269.65M-27.5%
- Gross Profit
- $125.04M-33.1%
- Op Income
- $-27,577,000
- Net Income
- $-47,840,000+23.1%
- EPS
- $-1.71+20.5%
- OCF Growth
- +194.8%
- FCF Growth
- +141.2%
- 52W High
- $4.39
- 52W Low
- $1.39
- 50D MA
- $3.64
- 200D MA
- $3.15
- Beta
- 1.59
- RSI (14)
- 31
- Avg Volume
- 328.20K
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Vera Bradley returned to year-over-year revenue growth in Q1 FY2027, with margin expansion, lower costs, and improved cash flow supporting a raised full-year operating improvement target.· June 11, 2026
- Revenue rose 7.8% year over year, marking the first overall growth quarter since Q4 FY2022.
- Gross margin expanded 430 basis points to 51.8% as lower freight/duty costs and a better sales mix helped.
- Operating loss improved sharply, with non-GAAP operating loss down $10 million year over year and full-year operating performance improvement now expected to be at least 50%.
- Direct revenue grew 4.1% and indirect revenue grew 26.6%, with wholesale helped by Target and better performance at specialty and department stores.
- Inventory fell 26% year over year and cash flow improved, while management said back-to-school and Outlet 2.0 remain key near-term priorities.
For Q1 FY2027, consolidated revenue was $55.7 million, up from $51.7 million last year. Gross profit was $28.8 million, or 51.8% of revenue, versus $24.6 million, or 47.5%, up 430 basis points year over year. Non-GAAP net loss from continuing operations improved to $2.5 million, or $0.009 per diluted share, versus a loss of $10.1 million, or $0.36 per diluted share; operating loss improved to $3.3 million from $13.6 million. Direct revenue increased 4.1% to $44.9 million and indirect revenue increased 26.6% to $10.8 million. SG&A was $32.7 million, down from $38.3 million. Cash and cash equivalents were $12.5 million, cash flow was negative $6 million, and inventory fell 26% to $73 million. Full-year fiscal 2027 sales are still expected to be $255 million-$270 million, and management raised expected operating performance improvement to at least 50% from 40%.
Ian Bickley framed Q1 as an early but meaningful inflection point in the turnaround under Project Sunshine. He emphasized stronger product relevance, a more disciplined promotional approach, and broader brand engagement across direct, wholesale, outlet, and digital channels. His tone was upbeat but cautious, repeatedly noting there is still significant work ahead and that the company is stabilizing the business rather than declaring victory.
Martin Layding highlighted the financial mechanics behind the quarter: gross profit rose to $28.8 million on a 51.8% margin, SG&A fell to $32.7 million, and operating loss narrowed to $3.3 million. He pointed to lower personnel, marketing, and lease costs as key drivers, along with a 26% inventory reduction to $73 million and no borrowings on the ABL facility. On the outlook, he reiterated full-year sales of $255 million-$270 million, said operating performance improvement is now expected to be at least 50%, and noted inventory should likely remain in the $60 million-$75 million range while tariff pressure should ease somewhat based on current expectations.
Analyst Eric Beder focused on back-to-school, asking what investors should expect from the rollout. Management said the company is leaning on stronger backpack innovation, earlier promotions, a bigger personalization and small-bag assortment, teacher totes in outlet, and a new Nordstrom rollout to 89 doors, while describing the consumer backdrop as headwind-filled but still favorable for an occasion-based brand. He also asked about Outlet 2.0 and inventories: management clarified it is opening four new outlet stores, said the main opportunity is improving existing-store productivity, and said inventory should keep coming down as Project Restoration product works through, with tariffs expected to be less of a margin pressure going forward.
The call showed multiple signs that the turnaround is gaining traction: first overall revenue growth in several years, strong margin expansion, lower costs, and a leaner inventory position. Management also sounded confident that back-to-school, new product direction, wholesale rebuilds, and Outlet 2.0 can drive further improvement.
Management still described the consumer environment as challenged, especially with inflation and fuel prices creating friction. They also said quarter-to-quarter improvement will be uneven, Outlet 2.0 is still in test-and-learn mode, and wholesale growth excluding strategic collaborations would have been roughly flat.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 64.3%
- Shares Outstanding
- 28.44M
- Float Shares
- 18.29M
of shares held by institutions
67 13F filers
Buy/sell ratio 1.50. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 1.13M | 0 |
| Cibc World Markets Corp | 100.00K | ▲ 100.00K |
| Two Sigma Advisers, LP | 23.35K | ▼ 66.20K |
| Cwm, LLC | 9 | ▲ 9 |
Held by 48 ETFs
Biggest fund positions in VRA by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Jul 3, 26 | Bickley Ian | other | 30,273 |
| Jun 24, 26 | Dely Mark C | other | 13,709 |
| Jun 12, 26 | Bickley Ian | buy | 28,901 |
| Jun 12, 26 | Layding Martin | other | 13,989 |
| Jun 12, 26 | Layding Martin | other | 29,376 |
| Jun 12, 26 | Meslow Andrew | buy | 24,926 |
| Jun 8, 26 | Dely Mark C | other | 9,110 |
| Jun 8, 26 | Dely Mark C | other | 2,911 |
| Jun 8, 26 | Dely Mark C | other | 1,008 |
| Apr 3, 26 | Rodriguez Jessica | other | 25,074 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our VRA coverage
Recent articles, reports, and earnings notes.
Want a deeper read on VRA?
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Dimensional Fund Advisors LP Sells 233,711 Shares of Vera Bradley, Inc. $VRA
defenseworld.net · Aug 13
Vera Bradley Debuts at Nordstrom Stores Nationwide and Nordstrom.com
globenewswire.com · Jun 16
VRA Q1 Earnings Call Highlights Turnaround Momentum
zacks.com · Jun 15
Vera Bradley, Inc. (VRA) Q1 2027 Earnings Call Transcript
seekingalpha.com · Jun 11
Vera Bradley (VRA) Reports Q1 Loss, Tops Revenue Estimates
zacks.com · Jun 11
Vera Bradley Q1 Earnings Call Highlights
marketbeat.com · Jun 11
Vera Bradley Stock Jumps After Q1 Double Beat — First Revenue Growth in Four Years
feeds.benzinga.com · Jun 11
Li & Fung Expands Vera Bradley Into Apparel, Building on Strong Home Category Momentum
businesswire.com · Jun 11
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed August 15, 2026 · Live quote · Not investment advice
