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▌Research Report·July 21, 2026

Halliburton (HAL): International Growth and Margin Recovery

Halliburton is a cyclical quality operator with improving quarterly momentum, supported by international growth, digital execution, and a moderate valuation. The stock looks attractive for medium-term investors if margin recovery continues.

Research ReportHALEnergyOil & Gas Equipment & ServicesEnergy
By TickerSpark·July 21, 2026·21 min read

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Halliburton (HAL): International Growth and Margin Recovery
B+
Overall
A-
Balance Sheet
B
Income
A-
Estimates
B+
Valuation
TickerSpark AI RatingBuy
▌Investment Summary
Halliburton (HAL) is a good investment right now for medium-term investors, earning an overall grade of B+ and a Buy. Our fair value is $41, supported by improving sequential revenue, solid cash generation, and a valuation that still looks reasonable versus forward earnings growth.

Thesis

Halliburton (HAL) fits a balanced, moderate-risk medium-term investor best as a cyclical quality operator rather than a pure deep-value bargain. The core case rests on three hard facts. First, the company remains a large-scale global oilfield services franchise with $22.18B of 2025 revenue, operations in more than 70 countries, and a business mix split between Completion and Production at 57.6% of revenue and Drilling and Evaluation at 42.4%. Second, despite a softer 2025 income profile, Halliburton is still producing meaningful cash, with $2.926B of operating cash flow in 2025 and management reporting $668M of free cash flow in Q2 2026 alone. Third, the operating picture improved sequentially in the most recent quarter, with Q2 2026 revenue of $5.7B, adjusted EPS of $0.55, North America revenue up 7% sequentially, and international revenue up 5% sequentially.

The stock is not a simple commodity bet. Halliburton is trying to shift its mix toward higher-value international work, digital workflows, closed-loop drilling, electric fracturing, and integrated contracts. That matters because management tied recent wins to technology and execution, not just fleet availability. At the same time, the business still lives in a cyclical neighborhood. 2025 revenue slipped 3.3% from 2024, operating margin fell to 10.2% from 16.7%, and net income dropped to $1.28B from $2.50B. That is the part investors cannot ignore. Halliburton looks attractive when bought at a reasonable multiple on normalized earnings power, but less compelling when treated like a secular software story wearing a hard hat.

The medium-term setup is constructive because valuation is still moderate relative to the company’s forward earnings path. HAL trades at 19.5x trailing earnings, 13.6x forward earnings, and a PEG ratio of 0.92, while analyst consensus points to EPS of $2.93 in 2027 and $4.23 by 2030. That combination supports a Buy rating, with the key debate centered on how much of the international growth and North America recovery actually converts into durable margin expansion.

Company Overview

▌Common Questions

Frequently asked questions

+Is HAL stock a buy right now?
Yes, HAL looks like a Buy for investors who can tolerate cyclical energy-services volatility. The case is supported by improving Q2 2026 momentum, $2.926B of 2025 operating cash flow, and a valuation that remains reasonable at 13.6x forward earnings.
+What is HAL's fair value?
Halliburton's fair value is $41. We arrive at that view using the report's valuation setup: 13.6x forward earnings, a 0.92 PEG ratio, and consensus EPS growth to $2.93 in 2027 and $4.23 by 2030, with the improving international mix helping offset the 2025 margin reset.
+Why did Halliburton's earnings weaken in 2025?
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Halliburton Company (HAL) is one of the world’s largest diversified energy services companies. Founded in 1919 and based in Houston, the company provides products and services across the well lifecycle, from drilling and evaluation to completion, production, intervention, and decommissioning. It operates in the Oil & Gas Equipment & Services industry and employed 46,000 people based on the corporate data provided.

The company reports through two segments: Completion and Production, and Drilling and Evaluation. Completion and Production includes stimulation, cementing, intervention, artificial lift, completion tools, specialty chemicals, and related production services. Drilling and Evaluation includes drilling fluids, drilling systems, wireline, drill bits, testing, software, cloud-based digital services, and integrated well construction solutions.

Halliburton’s scale is substantial. 2025 revenue was $22.184B, down from $22.944B in 2024 and $23.018B in 2023. The company generated EBITDA of $4.123B and held a market capitalization of about $29.33B. The 2026 10-K notes that 39% of 2025 consolidated revenue came from the U.S., down from 40% in 2024 and 44% in 2023. No country other than the U.S. accounted for more than 10% of revenue, which gives Halliburton broad geographic diversification even though North America remains important.

Management’s strategic framing is straightforward: deliver profitable international growth, maximize value in North America, improve capital efficiency, accelerate digital and automation, and advance a sustainable energy future. In plain English, Halliburton is trying to earn more from each fleet, each rig, and each contract rather than simply chasing raw activity growth. That is a sensible strategy in an industry where volume without pricing discipline can turn into expensive exercise.

Business Segment Deep Dive

Completion and Production is Halliburton’s larger segment and the main earnings engine. In 2025, it produced $12.782B of revenue, or 57.6% of total company revenue. In 2024, the segment generated $13.251B, and in 2023 it generated $13.689B. The trend shows some cyclical pressure, but it also confirms that Halliburton remains heavily exposed to completions, stimulation, intervention, and production optimization work.

In Q2 2026, Completion and Production revenue was $3.2B, up 6% sequentially from Q1, while operating income rose 8% sequentially to $474M. Segment operating margin was 15%. CFO Eric Carre said the increase was driven by higher stimulation activity in the Western Hemisphere and improved well intervention services in Asia, partly offset by lower specialty chemical activity in North America after the sale of the chemical business, weaker cementing activity in Latin America, and lower activity across multiple product lines in the Middle East.

Drilling and Evaluation is smaller but strategically important because it carries more software, automation, and directional drilling exposure. In 2025, the segment generated $9.402B of revenue, or 42.4% of the total. That was slightly below $9.693B in 2024 but above $9.329B in 2023. The segment gives Halliburton leverage to well construction, subsurface data, wireline, drilling fluids, and digital workflows.

In Q2 2026, Drilling and Evaluation revenue was $2.5B, up 5% sequentially, while operating income was $338M, down 4% sequentially. Operating margin was 13%. Revenue improved on stronger drilling-related services and higher wireline activity in North America and Europe/Africa, but operating income fell because of the seasonal roll-off of software sales. That is a useful reminder that this segment is not just a hardware business. Software mix can move margins meaningfully.

The segment mix matters for investors. Completion and Production gives Halliburton torque to North American completions and international unconventional work. Drilling and Evaluation gives it a path to higher-value, technology-led differentiation. If management executes, the mix shift can support better margins than a pure pressure-pumping story. If activity weakens broadly, both segments still feel it. This is diversification, not immunity.

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Flagship Product Analysis

Halliburton’s flagship product family is not one single tool. It is a stack of technologies tied to drilling automation, electric fracturing, and digital subsurface control. The most visible named platform is Zeus, Halliburton’s electric fracturing system. The investor presentation says Zeus carries a 50+ patent portfolio, has been operating at scale for more than four years, uses all-electric location design, and is backed by a robust supply chain. Management also highlighted the mobilization of its first Zeus fleet in Argentina, planned to start up in Q4 2026.

Zeus matters because it sits at the intersection of efficiency, emissions, and service intensity. In Q2 2026, management said the latest version of Zeus IQ added near-well and cross-well subsurface measurements and gives customers well-by-well treatment control and simul-frac operations. COO Shannon Slocum translated the pitch into plain English: better fracture placement means more value for customers. In oilfield services, that is the whole game. If a tool improves recovery or lowers total well cost, it earns its keep.

Another flagship capability is the LOGIX automation platform integrated with the Sikal acquisition. Management said Sikal is fully integrated with LOGIX and together they deliver Halliburton’s closed-loop drilling solution. Slocum said the system provides more precise well placement, better reservoir contact, and faster drilling times, and cited back-to-back record wells for Aker BP in Norway during the quarter. That is a stronger proof point than generic digital marketing language. Record wells are measurable outcomes, not brochure poetry.

DecisionSpace 365 and the broader Landmark software suite round out the flagship stack. The investor presentation describes DecisionSpace 365 as a subscription-based cloud suite with open architecture, spanning subsurface, sustainability, reservoir and production, well construction, and AI-enabled workflows. CEO Jeff Miller said Halliburton’s focus on open architecture is attractive to customers. In an industry full of proprietary silos, open architecture can help software adoption because operators do not want a digital cul-de-sac.

Innovation & Competitive Advantage

Halliburton’s competitive advantage is best described as scale plus technology plus execution. The 10-K says competition is driven by price, service delivery, HSE standards, service quality, talent retention, reservoir understanding, product quality, and technical proficiency. That is a long list, but it describes a real moat structure in this industry. Customers do not just buy a tool. They buy reliability, field execution, and the ability to deliver across geographies under difficult conditions.

Management repeatedly tied recent contract wins to technology differentiation. Miller said Halliburton’s value proposition and technology advances, including closed-loop geosteering, are behind many of the offshore and international wins. Slocum said the company differentiates on technology, delivers on execution, and collaborates closely with customers. Those comments line up with the product evidence: LOGIX, Zeus, Sensori fracture monitoring, DecisionSpace 365, OCTIV, and digital automation tools are all designed to improve well placement, fracture effectiveness, and asset value.

Halliburton also benefits from integrated service capability. Recent contract references include Aramco onshore re-entry work covering about 285 planned wells, a multi-year Aramco unconventional gas contract, TotalEnergies’ GranMorgu deepwater project in Suriname, and a Basra Oil Company contract in Iraq for integrated field management and EPCM services. These are not one-off commodity jobs. They reinforce Halliburton’s ability to package drilling, completions, and production solutions into larger, multi-year relationships.

The company’s global footprint adds another layer of advantage. Halliburton operates in more than 70 countries, and the 10-K says geographic diversification reduces the risk that an interruption in any single country other than the U.S. would be materially adverse. That does not eliminate geopolitical risk, but it does reduce single-country dependency. In a business exposed to war, sanctions, tariffs, and civil unrest, diversification is not glamorous. It is simply practical engineering for the income statement.

Operations & Supply Chain

Halliburton’s operations are broad and asset-intensive. The company runs a global field network across North America, Latin America, Europe/Africa, and Middle East/Asia. In Q2 2026, management said employees were working in more than 70 countries and emphasized execution and safety performance. The company’s ability to move fleets and equipment between regions is a meaningful operational lever, especially when pricing differs by market.

That fleet mobility showed up clearly in management commentary. Slocum said Halliburton has zero hesitation in moving equipment around the world to places that generate better returns. He cited Argentina, the Middle East, Algeria, and the UAE as examples where equipment can earn stronger margins than in North America. This matters because it gives Halliburton a way to defend returns when one basin softens. A frac fleet is expensive steel. It should not sit around waiting for a better mood.

On supply chain and capital deployment, the investor presentation says Zeus is supported by a robust supply chain, and management noted capital expenditures of $235M in Q2 2026 with full-year 2026 capex expected around $1.1B. Halliburton also spent $46M in Q2 on SAP S4 migration. That is not exciting, but enterprise systems matter in a global service business. Better planning, inventory control, and operating visibility can support margins over time.

The company also continues to reshape the portfolio. Carre said the chemical business sale reduced specialty chemical revenue in North America and means no revenue contribution from that business in Q3 2026. That sale trims some revenue, but it also reflects Halliburton’s focus on returns and mix quality rather than chasing every line item for size alone.

Market Analysis

Halliburton operates in a large but cyclical market. External market research in the provided context sizes the global oilfield services market at $152.76B in 2026, with a path to $220.59B by 2034, implying a 4.7% CAGR. Oilfield equipment estimates point to a slower 3.1% CAGR through 2030, while digital oilfield segments are growing faster at 6.3% through 2029. The message is clear: the base market is not a rocket ship, but the digital and automation layers are growing faster than the steel underneath them.

That backdrop fits Halliburton’s strategy. The company is leaning into international growth, digital workflows, automation, electric fracturing, and integrated project work. These are the parts of the market where pricing and differentiation can be better than in pure commodity service lines. Halliburton is not trying to reinvent the oilfield. It is trying to own the more valuable parts of it.

The market also remains heavily tied to upstream spending. The IEA expects upstream oil and gas investment to be just under $570B in 2025, only about 4% below 2024. That supports a reasonably healthy demand base for drilling, completions, intervention, and production optimization. At the same time, customer behavior is shifting toward efficiency, lower lifecycle cost, cloud services, and automation. That trend favors service companies that can prove measurable productivity gains.

Halliburton’s own recent numbers show where demand is strongest. In Q2 2026, international revenue was $3.4B, up 5% sequentially, while North America revenue was $2.3B, up 7% sequentially. Europe/Africa revenue rose 19% sequentially to $1.0B, while Middle East/Asia fell 2% sequentially to $1.3B due to conflict-related disruption. The market is not moving in a straight line, but Halliburton is finding growth pockets across offshore, international unconventionals, and a recovering North American land market.

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Customer Profile

Halliburton’s customers are upstream oil and gas operators that need help exploring, drilling, completing, producing, and maintaining wells. That includes national oil companies, integrated majors, independents, and offshore operators. The company’s recent contract references show this range clearly: Aramco, TotalEnergies, Basra Oil Company, Sonatrach, YPF, Aker BP, and Eni all appear in the operating context.

These customers are buying more than horsepower or drilling mud. They are buying lower well cost, better well placement, improved recovery, shorter cycle times, and reliable execution in complex environments. Halliburton’s product positioning around closed-loop drilling, electric fracturing, fracture monitoring, and open-architecture software is designed to match those needs. In a mature basin, a customer wants more output from the same rock. In a new offshore project, a customer wants fewer surprises. Halliburton is trying to sell both outcomes.

The customer concentration profile is also relatively balanced geographically. The 10-K says 39% of 2025 revenue came from the U.S., and no other country exceeded 10%. That reduces dependence on any single international market. It also means Halliburton can participate in multiple spending cycles at once, from North American shale to Middle East integrated projects to offshore developments in Norway, Suriname, and West Africa.

Competitive Landscape

Halliburton competes in a crowded field, with the clearest direct peers being SLB, Baker Hughes, Weatherford, NOV, and Expro in narrower niches. The industry context describes SLB as the broadest global technology and services competitor, Baker Hughes as the closest diversified peer, Weatherford as a focused well construction and completions competitor, and NOV as more equipment-centric. Halliburton’s own 10-K says it has many substantial competitors and that the market is highly competitive.

Relative to peers, Halliburton’s strongest identity is in completions, production-oriented services, and North American execution, with growing international integrated capability. The company is more U.S.-weighted than some peers, though that exposure has been declining as international revenue grows. In 2025, 39% of revenue came from the U.S., down from 44% in 2023. That shift matters because international work often carries longer cycles and can support steadier margins when won on technology and integration.

Against SLB, Halliburton likely has less breadth in global technology leadership, but it remains highly competitive in execution-heavy services and well construction. Against Baker Hughes, Halliburton is more directly exposed to oilfield services activity because Baker Hughes has a more diversified earnings base. That can help HAL in an upcycle and hurt it when activity rolls over. Cyclicality is not a flaw here. It is part of the product.

Halliburton’s recent wins support the case that it is competing effectively. Management pointed to integrated work in Iraq, offshore wins, onshore well construction awards, and unconventional deployments in Argentina, Algeria, Saudi Arabia, Kuwait, and the UAE. Slocum said the market is tight and not overbuilt internationally, which creates room for margin expansion. If that remains true, Halliburton’s competitive position should improve as those projects scale.

Macro & Geopolitical Landscape

Halliburton sits directly in the blast radius of macro and geopolitical forces. The 10-K explicitly lists unsettled political conditions, terrorism, civil unrest, war, sanctions, trade barriers, tariffs, inflation, currency swings, and expropriation as risks. In Q2 2026, those risks were not abstract. Management said Middle East/Asia revenue fell 2% sequentially because of lower activity in Kuwait, Iraq, and Qatar tied to the regional conflict.

At the same time, management argued that the same disruption is reinforcing the strategic importance of energy security. CEO Jeff Miller said countries must rebuild inventories, refill and expand strategic reserves, and diversify supply, and that this work will take years, not quarters. That is a notable point for medium-term investors. Geopolitical stress can hurt quarterly execution while also supporting longer-cycle upstream investment. The oilfield often gets hit by the storm and hired to rebuild the dock.

North America is the other major macro lever. Management said the market is in recovery, with stronger activity, modest pricing gains, and further technology adoption in Q2 2026. Halliburton’s North America revenue rose 7% sequentially to $2.3B, and management said it is seeing rig adds, white space being filled, and price increases. That is encouraging because North America remains critical to the company’s margin profile, even as international growth becomes more important.

The broader macro picture still depends on customer capital spending, oil and gas price stability, and the pace of offshore and unconventional development. Halliburton is better positioned when operators prioritize recovery, efficiency, and service intensity rather than pure exploration. That aligns with current industry trends toward longer laterals, more complex completions, digital optimization, and deepwater project selectivity.

Balance Sheet Health

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Halliburton generated $2.926B of operating cash flow in 2025 and $668M of free cash flow in Q2 2026, giving it meaningful financial flexibility despite a softer earnings year.

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Income Statement Strength

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2025 revenue fell 3.3% to $22.184B and operating margin slipped to 10.2%, but Q2 2026 revenue rebounded to $5.7B with adjusted EPS of $0.55.

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Estimates Outlook

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Analyst consensus sees EPS rising to $2.93 in 2027 and $4.23 by 2030, pointing to a stronger earnings runway than the recent 2025 dip suggests.

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Valuation Assessment

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HAL trades at 19.5x trailing earnings, 13.6x forward earnings, and a 0.92 PEG, leaving the stock moderately priced rather than deeply cheap.

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Target Prices & Recommendation

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The report’s valuation framework supports a Buy, with $41 as the fair value and upside/downside bands stretching from $34 to $48 around that midpoint.

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Closing

Halliburton is a disciplined oilfield services operator with real global scale, meaningful technology assets, and a credible path to medium-term earnings recovery. The latest quarter showed the right kind of progress: Q2 2026 revenue rose to $5.7B, adjusted EPS reached $0.55, free cash flow was $668M, North America improved sequentially, and international revenue hit its highest second-quarter level in more than a decade despite Middle East disruption.

The bear case is not hard to find. 2025 margins fell sharply, revenue has been soft, insider transaction data shows net selling, and geopolitical friction remains a live issue. But the bull case has more structure than hope. Halliburton is winning integrated work, scaling digital and automation tools, improving fleet utilization, and guiding to better segment margins. The balance sheet is healthy enough to support the plan, and the valuation still gives investors room to be right.

For a moderate-risk investor with a medium-term horizon, HAL earns a Buy. It is not the cheapest stock in energy services, and it is certainly not the safest. But at current levels relative to my fair value estimate of $41, it offers a sensible mix of cyclical upside, cash generation, and operational quality. In this part of the market, that is often enough.

Halliburton's 2025 earnings softened because revenue slipped 3.3% to $22.184B and operating margin fell to 10.2% from 16.7%. Net income also dropped to $1.28B from $2.50B, reflecting a more cyclical operating backdrop and lower profitability across the year.
+What is driving Halliburton's growth now?
The current growth story is being driven by sequential improvement in both segments, especially higher stimulation activity in the Western Hemisphere and stronger international work. In Q2 2026, North America revenue rose 7% sequentially and international revenue rose 5%, while Completion and Production revenue increased 6% and Drilling and Evaluation revenue increased 5%.
+How expensive is HAL compared with its earnings outlook?
HAL does not look expensive relative to its earnings outlook. The stock trades at 19.5x trailing earnings and 13.6x forward earnings, while the report points to EPS of $2.93 in 2027 and $4.23 by 2030, which supports a moderate valuation rather than a premium one.
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