Apple Inc.
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Companywww.apple.com
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod.
- CEO
- Timothy D. Cook
- IPO
- 1980
- Employees
- 164,000
- HQ
- Cupertino, CA, US
Price Chart
Valuation
- Market Cap
- $4.44T
- P/E
- 36.27
- P/S
- 9.83
- P/B
- 41.75
- EV/EBITDA
- 27.99
- Div Yield
- 0.35%
Profitability
- Gross Margin
- 47.86%
- Op Margin
- 32.64%
- Net Margin
- 27.15%
- ROE
- 146.69%
- ROIC
- 49.57%
Growth & Income
- Revenue
- $416.16B · 6.43%
- Net Income
- $112.01B · 19.50%
- EPS
- $7.49 · 22.59%
- Op Income
- $133.05B
- FCF YoY
- -9.23%
Performance & Tape
- 52W High
- $303.20
- 52W Low
- $193.46
- 50D MA
- $267.78
- 200D MA
- $260.07
- Beta
- 1.06
- Avg Volume
- 43.77M
AAPL AI Snapshot
Technical Setup
The stock remains in a strong multi-month uptrend, holding well above its 200-day average and pressing near its 52-week high. That keeps the regime constructive, with the main question being whether momentum can extend beyond the prior peak or consolidate after a sharp run.
Analyst Consensus
Street sentiment stays constructive: the consensus is Buy, with 69 Buy, 33 Hold, and 7 Sell ratings. The average target sits above the market, and recent action has skewed higher, including UBS and Guggenheim upgrades plus multiple target raises from $253 to $400.
Earnings Watch
Apple has a clean beat streak, with 7 straight quarters of EPS beats and the last four surprises ranging from 3.6% to 9.8%. Next quarter consensus calls for $1.89 EPS, so shareholders should watch whether services and margin discipline keep the streak intact.
Insider Pulse
Recent insider flow leans to net selling, led by director Arthur Levinson and smaller sales from the CFO and Principal Accounting Officer. The automatic award, vesting, and tax-related entries are noise; the discretionary signal is still modest distribution rather than accumulation.
Financial Health
Profitability remains elite, with a 47.9% gross margin, 32.3% operating margin, and 27.2% net margin. Growth is still solid, with revenue up 16.6% year over year and EPS up 21.8%, while free cash flow reached $124.2 billion for fiscal 2025.
Peer Snapshot
Apple still wins on scale, ecosystem lock-in, and cash generation versus hardware peers, with services helping support margins. Valuation is rich versus the sector, trading at 36.11x earnings, so execution needs to stay clean to justify the premium.
Recent Insider Transactions
| Date | Insider | Type | Shares |
|---|---|---|---|
| May 8, 26 | Borders Ben | sell | 1,274 |
| May 6, 26 | LEVINSON ARTHUR D | sell | 149,527 |
| May 6, 26 | LEVINSON ARTHUR D | sell | 100,473 |
| May 6, 26 | LEVINSON ARTHUR D | other | 5,000 |
| Apr 23, 26 | Parekh Kevan | sell | 1,534 |
| Apr 15, 26 | Borders Ben | other | 1,717 |
| Apr 15, 26 | Borders Ben | other | 892 |
| Apr 15, 26 | Borders Ben | other | 331 |
| Apr 15, 26 | Borders Ben | other | 371 |
| Apr 15, 26 | Borders Ben | other | 475 |
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AI analysis · Last refreshed May 19, 2026 · Live quote · Not investment advice