Apple Inc.
Built from real-time financials, refreshed daily. For a full Analyst Grade with bull/bear case, price targets, and qualitative risk analysis, generate a AAPL research report →
About the company
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets.
- CEO
- Timothy D. Cook
- IPO
- 1980
- Employees
- 164,000
- HQ
- Cupertino, CA, US
Price Chart
- Market Cap
- $4.28T
- P/E
- 34.94
- P/S
- 9.47
- P/B
- 40.22
- EV/EBITDA
- 26.97
- Div Yield
- 0.36%
- Gross Margin
- 47.86%
- Op Margin
- 32.64%
- Net Margin
- 27.15%
- ROE
- 146.69%
- ROIC
- 49.57%
- Revenue
- $416.16B · 6.43%
- Net Income
- $112.01B · 19.50%
- EPS
- $7.49 · 22.59%
- Op Income
- $133.05B
- FCF YoY
- -9.23%
- 52W High
- $317.40
- 52W Low
- $195.07
- 50D MA
- $285.49
- 200D MA
- $266.87
- Beta
- 1.09
- Avg Volume
- 46.69M
AI snapshot
Six angles, distilled from the data.
The stock remains in a long-term uptrend, trading well above its 200-day average of 265.57 and its 50-day average of 282.21. It sits closer to the 52-week high of 317.40 than the low of 194.30, which keeps the broader regime constructive despite periodic volatility.
Wall Street stays constructive, with a Buy consensus and a 326.47 average target versus a 290.45 share price. Recent post-WWDC revisions skewed higher, including fresh targets of 350, 360, and 325, while the broader mix still includes a meaningful Hold camp and one Underweight.
The earnings trend is strong: Apple has beaten EPS in 7 straight reported quarters, with the last print at 2.01 versus 1.94 expected. Next quarter is modeled at 1.90 EPS, up from the prior 1.94 estimate, so shareholders should watch whether services and hardware demand keep the streak intact.
The pattern is net selling, led by large discretionary sales from director Arthur Levinson and smaller sales from CFO Kevan Parekh and accounting officer Ben Borders. The gift, exempt, and in-kind entries look routine and should be treated as noise rather than a directional signal.
Profitability remains elite, anchored by a 47.9% gross margin, 32.3% operating margin, and 27.2% net margin. Growth is still healthy with revenue up 16.6% year over year and earnings up 21.8%, while free cash flow reached 124.2 billion on 111.5 billion of operating cash flow.
Apple still wins on scale, margins, and cash generation versus most hardware peers, but the valuation leaves less room for error. At 35.09 times earnings, it trades at a premium that assumes continued services strength and durable ecosystem monetization.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| May 27, 26 | LEVINSON ARTHUR D | sell | 50,000 |
| May 27, 26 | LEVINSON ARTHUR D | other | 65,000 |
| May 8, 26 | Borders Ben | sell | 1,274 |
| May 6, 26 | LEVINSON ARTHUR D | sell | 149,527 |
| May 6, 26 | LEVINSON ARTHUR D | sell | 100,473 |
| May 6, 26 | LEVINSON ARTHUR D | other | 5,000 |
| Apr 23, 26 | Parekh Kevan | sell | 1,534 |
| Apr 15, 26 | Borders Ben | other | 1,717 |
| Apr 15, 26 | Borders Ben | other | 892 |
| Apr 15, 26 | Borders Ben | other | 331 |
Our AAPL coverage
Recent articles, reports, and earnings notes.

The next AI trade is edge compute, not another round of data-center winners
The market is still pricing AI like a single data-center semiconductor trade, even as the next monetization battleground shifts toward local inference on PCs, phones, and edge devices. Nvidia’s June 1 PC AI chip launch matters less as another win for **NVDA** than as proof that AI is moving closer to the user — and that broadens the winner set.

7 Magnificent 7 Stocks Worth Watching Right Now
These seven Magnificent Seven stocks span the full AI value chain, with NVIDIA and Microsoft leading on quality, growth, and execution.

Can You Actually Buy Bose Stock Right Now?
No, Bose is not publicly traded. Retail investors can’t buy Bose shares directly today, so the closest practical options are public peers like Sonos, Apple, and Sony, or accredited-only private secondary markets if shares ever appear there.
Want a deeper read on AAPL?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
Similar companies
Peers in the same neighborhood.
AI analysis · Last refreshed June 10, 2026 · Live quote · Not investment advice