Apple Inc.
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About the company
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets.
- CEO
- Timothy D. Cook
- IPO
- 1980
- Employees
- 166,000
- HQ
- Cupertino, CA, US
Price Chart
- Market Cap
- $4.53T
- P/E
- 37.23
- P/S
- 10.04
- P/B
- 42.63
- EV/EBITDA
- 28.57
- Div Yield
- 0.34%
- Gross Margin
- 47.86%
- Op Margin
- 32.64%
- Net Margin
- 27.15%
- ROE
- 146.69%
- ROIC
- 49.57%
- Revenue
- $416.16B · 6.43%
- Net Income
- $112.01B · 19.50%
- EPS
- $7.49 · 22.59%
- Op Income
- $133.05B
- FCF YoY
- -9.23%
- 52W High
- $317.40
- 52W Low
- $201.50
- 50D MA
- $293.52
- 200D MA
- $270.69
- Beta
- 1.10
- Avg Volume
- 53.94M
AI snapshot
Six angles, distilled from the data.
The stock remains in a strong long-term uptrend, holding well above its 200-day average and trading near the upper end of its 52-week range. That setup keeps the primary trend constructive, though the move has already stretched away from the longer base built earlier in the year.
Street sentiment stays constructive, with a Buy consensus and an average target of 327, above the current share price. Recent actions are mixed but still supportive: several firms reiterated positive views after WWDC, while a few names trimmed ratings to Hold or Neutral, suggesting enthusiasm is less one-sided than before.
Apple has a clean recent beat streak, with 7 of the last 7 quarters topping EPS estimates. Next quarter is set against a 1.88 EPS estimate, and shareholders should watch whether services strength and margin discipline keep the streak intact as revenue growth and earnings growth remain solid.
Recent insider flow leans to net selling, but much of the activity is tied to automatic or non-discretionary transactions such as exempt exercises, in-kind transfers, and gifts. The clearest discretionary signal is Arthur Levinson’s sizable May sales, while smaller officer sales from the CFO and Principal Accounting Officer add a cautious tone.
Profitability remains elite, with a 47.9% gross margin, 32.28% operating margin, and 27.15% net margin. Growth is still healthy, with revenue up 16.6% year over year and earnings up 21.8%, while free cash flow of $124.2 billion gives the company substantial flexibility despite net debt of $57.7 billion.
Apple still wins on scale, ecosystem lock-in, and cash generation versus most hardware peers, with services helping diversify the mix. The valuation remains premium at 37.27 times earnings, so the setup favors execution and monetization rather than multiple expansion.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Jun 15, 26 | Newstead Jennifer | other | 30,104 |
| Jun 15, 26 | Newstead Jennifer | other | 30,104 |
| Jun 15, 26 | Newstead Jennifer | other | 16,238 |
| Jun 15, 26 | Borders Ben | other | 240 |
| Jun 15, 26 | Borders Ben | other | 124 |
| Jun 16, 26 | Borders Ben | sell | 116 |
| Jun 15, 26 | Borders Ben | other | 240 |
| May 27, 26 | LEVINSON ARTHUR D | sell | 50,000 |
| May 27, 26 | LEVINSON ARTHUR D | other | 65,000 |
| May 8, 26 | Borders Ben | sell | 1,274 |
Our AAPL coverage
Recent articles, reports, and earnings notes.

Apple (AAPL): Premium Growth at a Premium Price
Apple remains a high-quality mega-cap with record revenue, strong margins, and a powerful ecosystem, but the stock already reflects much of that strength. The report is constructive on the business and cautious on valuation, with upside tied to Services, iPhone momentum, and buybacks.

Microsoft’s rally says the market still believes AI demand is bigger than the spending backlash
Microsoft’s latest rally makes sense because the market is still reading AI capex as a demand problem, not a demand collapse. Azure growth, a massive backlog, and still-elite margins say the spending backlash against MSFT is missing the core operating fact.

Apple Inc. (AAPL) drops 5.3% as price hikes spook investors
Apple Inc. (AAPL) drops sharply after raising prices on selected Macs and iPads to offset rising memory and storage costs tied to AI datacenter demand. The move raised margin concerns and demand worries, while broader tech weakness added pressure to the stock.
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AI analysis · Last refreshed July 2, 2026 · Live quote · Not investment advice