Harte Hanks, Inc.
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About the company
Harte Hanks, Inc. is an established global firm specializing in customer experience solutions, operating both domestically and internationally. Its business is structured around three primary divisions: Marketing Services, Customer Care, and Fulfillment & Logistics Services.
- CEO
- David Fisher
- IPO
- 1993
- Employees
- 1,719
- HQ
- Chelmsford, MA, US
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Similar companies
Peers in the same neighborhood.
- Market Cap
- $26.78M
- P/E
- -4.72
- PEG
- 0.02
- P/S
- 0.17
- P/B
- 1.75
- EV/EBITDA
- -44.39
- Div Yield
- 0.00%
- Gross Margin
- 22.72%
- Op Margin
- -2.53%
- Net Margin
- -3.70%
- ROE
- -30.13%
- ROIC
- -6.31%
Latest fiscal year · YoY change
- Revenue
- $159.57M-13.9%
- Gross Profit
- $109.67M-14.7%
- Op Income
- $2.17M
- Net Income
- $-811,000+97.3%
- EPS
- $-0.11+97.3%
- OCF Growth
- +41.9%
- FCF Growth
- +33.3%
- 52W High
- $4.50
- 52W Low
- $2.00
- 50D MA
- $2.50
- 200D MA
- $2.77
- Beta
- -0.04
- RSI (14)
- 66
- Avg Volume
- 96.67K
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
Harte Hanks returned to modest revenue growth in Q3 as Customer Care and Sales Services offset weakness in Marketing Services and Fulfillment, while management emphasized Project Elevate, free cash flow, and new customer wins.· November 14, 2024
- Q3 revenue was $47.6 million, up 1.1% year over year from $47.1 million.
- Customer Care and Sales Services grew, while Marketing Services and Fulfillment/logistics declined.
- Management said Q4 revenue should decline low to mid-single digits, so the turnaround is expected to be uneven.
- Project Elevate is expected to deliver $6 million of in-year EBITDA improvement, though some savings are being offset by sales hiring and tech spend.
- Cash was $5.9 million at September 30, with $9.8 million on hand at October 31; the $25 million revolver remains undrawn and debt-free.
Third-quarter 2024 revenue was $47.6 million, up 1.1% from $47.1 million in Q3 2023. Customer Care revenue rose to $13.1 million from $11.8 million, and Sales Services increased to $4.2 million from $2.2 million. Marketing Services fell to $9.1 million from $10.6 million, and Fulfillment and logistics declined to $21.3 million from $22.5 million. Operating income was $1.9 million versus $2.9 million a year ago; adjusted operating income was $3.1 million versus $3.2 million, with adjusted operating margin of 6.5% versus 6.9%. EBITDA was $2.9 million versus $3.9 million; adjusted EBITDA was $4.1 million versus $4.2 million. Guidance: management expects Q4 revenue to decline low to mid-single digits. They also reiterated Project Elevate’s target of $6 million of in-year EBITDA improvement, with additional restructuring expenses expected through Q4 2025.
Kirk Davis framed the quarter as part of a broader transformation aimed at sustainable growth and stronger free cash flow. He said the company is restructuring customer, sales, marketing, and data functions through the new Customer Excellence and Growth division, with data and AI intended to differentiate Harte Hanks’ offerings. He also highlighted recent client wins across fulfillment, sales services, and customer care as evidence that the strategy is starting to gain traction, while warning that revenue will not improve in a straight line.
David Garrison said Project Elevate produced $836,000 of restructuring charges in Q3 and that the company is on plan for $6 million of in-year EBITDA improvement. He broke out the expected savings as $3 million from personnel optimization, $2 million from streamlining contracts and back office operations, and $1 million from warehouse improvements, while noting some gains were offset by a larger sales team and non-capitalized technology investments. He also said cash and cash equivalents were $5.9 million at September 30 and $9.8 million at October 31, the $25 million line of credit is undrawn and extended to June 2025, and the company has no debt.
There was no analyst Q&A, as no questions came in during the call. Management therefore did not have to address additional concerns beyond prepared remarks. The main forward-looking point repeated was that Q4 revenue is expected to be down low to mid-single digits and that Project Elevate will continue to incur costs through Q4 2025.
The call showed a return to year-over-year revenue growth after a stretch of declines, with growth in Customer Care and Sales Services and several new client wins. Management sounded constructive about CEG, data and AI, and Project Elevate, and said the company is better positioned for 2025 and focused on free cash flow.
Management explicitly warned that the revenue recovery will be uneven and expects Q4 revenue to decline low to mid-single digits. Marketing Services and Fulfillment remained under pressure, adjusted operating margin slipped to 6.5%, and Project Elevate will require additional restructuring spending through Q4 2025 while some savings are offset by higher sales and technology investment.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 69.0%
- Shares Outstanding
- 7.42M
- Float Shares
- 5.12M
of shares held by institutions
23 13F filers
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 291.57K | ▼ 6.55K |
Held by 21 ETFs
Biggest fund positions in HHS by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Jun 2, 26 | Fisher David Scott | other | 18,790 |
| Jun 2, 26 | Fisher David Scott | other | 7,876 |
| Jun 2, 26 | Fisher David Scott | other | 18,790 |
| Dec 9, 25 | Combes Genevieve Claire | other | 27,861 |
| Dec 9, 25 | Radoff Bradley Louis | other | 27,861 |
| Jan 27, 25 | Fisher David Scott | other | 0 |
| Jan 29, 25 | Fisher David Scott | other | 32,300 |
| Jan 27, 26 | Fisher David Scott | other | 32,400 |
| Jun 2, 26 | Fisher David Scott | other | 32,400 |
| Jun 2, 25 | GARRISON DAVID A | other | 25,000 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our HHS coverage
Recent articles, reports, and earnings notes.
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prnewswire.com · Aug 17
Shareholder Alert: Ademi LLP investigates whether Harte Hanks, Inc. is obtaining a Fair Price for Public Shareholders
prnewswire.com · Aug 14
HHS Stock Alert: Halper Sadeh LLC is Investigating Whether Harte Hanks, Inc. is Obtaining a Fair Price for its Shareholders
businesswire.com · Aug 14
Harte Hanks Enters Definitive Agreement to Be Acquired by Star Equity Holdings for $5.00 Per Share
accessnewswire.com · Aug 14
Star Equity Holdings Enters Into Merger Agreement to Acquire Harte Hanks
globenewswire.com · Aug 14
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cnbc.com · Aug 10
Harte Hanks Receives Lenovo Operational Excellence Award for Driving AI-Enabled CX Performance and Operational Scale for Motorola
accessnewswire.com · Jun 16
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