Harley-Davidson, Inc.
Built from real-time financials, refreshed daily. For a full Analyst Grade with bull/bear case, price targets, and qualitative risk analysis, generate a HOG research report →
Range $17 – $33
Price Chart
About the company
Harley-Davidson, Inc. , publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services.
- CEO
- Arthur Francis Starrs
- IPO
- 1986
- Employees
- 5,500
- HQ
- Milwaukee, WI, US
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Similar companies
Peers in the same neighborhood.
- Market Cap
- $2.89B
- P/E
- 16.58
- Fwd P/E
- 40.38
- PEG
- -1.12
- P/S
- 0.70
- P/B
- 0.96
- EV/EBITDA
- 9.45
- Div Yield
- 2.67%
- Gross Margin
- 23.89%
- Op Margin
- 5.08%
- Net Margin
- 4.91%
- ROE
- 6.27%
- ROIC
- 2.39%
Latest fiscal year · YoY change
- Revenue
- $4.47B-13.8%
- Gross Profit
- $1.35B-25.2%
- Op Income
- $386.63M
- Net Income
- $338.74M-25.6%
- EPS
- $2.82-18.5%
- OCF Growth
- -46.5%
- FCF Growth
- -52.1%
- 52W High
- $31.25
- 52W Low
- $17.09
- 50D MA
- $25.81
- 200D MA
- $22.87
- Beta
- 1.29
- RSI (14)
- 58
- Avg Volume
- 2.61M
Earnings call summaries
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- Free Float
- 98.9%
- Shares Outstanding
- 105.27M
- Float Shares
- 104.12M
of shares held by institutions
424 13F filers
Buy/sell ratio 2.00. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for HOG, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Tim MooreHouse · NC14 | Sell | Apr 7, 26 | Filing → |
| Tim MooreHouse · NC14 | Buy | Mar 12, 26 | Filing → |
| Tim MooreHouse · NC14 | Buy | Jan 23, 26 | Filing → |
| Tim MooreHouse · NC14 | Buy | Dec 18, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Dec 9, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Nov 21, 25 | Filing → |
| Tim MooreHouse · NC14 | Sell | Nov 28, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Jul 30, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | May 1, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Apr 4, 25 | Filing → |
| Tim MooreHouse · NC14 | Sell | May 14, 25 | Filing → |
| Jefferson ShreveHouse · IN06 | Sell | Apr 7, 25 | Filing → |
| Tim MooreHouse · NC14 | Sell | Mar 10, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Mar 6, 25 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 11.45M | ▼ 1.51M |
| Blackrock, Inc. | 10.20M | ▼ 409.78K |
| Donald Smith & Co., Inc. | 9.28M | ▼ 737.80K |
| Dimensional Fund Advisors LP | 5.97M | ▲ 123.38K |
| American Century Companies Inc | 5.35M | ▲ 594.79K |
| Lsv Asset Management | 5.08M | ▼ 92.98K |
| Vanguard Capital Management LLC | 4.75M | ▼ 313.85K |
| Fifthdelta Ltd | 4.37M | ▲ 2.24M |
| State Street Corp | 4.24M | ▲ 440.90K |
| Geode Capital Management, LLC | 3.00M | ▲ 710.29K |
| Aqr Capital Management LLC | 2.62M | ▲ 1.02M |
| D. E. Shaw & Co., Inc. | 2.27M | ▲ 1.13M |
Held by 368 ETFs
Biggest fund positions in HOG by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 11, 26 | Littleton Gayle | buy | 7,500 |
| Aug 10, 26 | Starrs Artie | buy | 10,000 |
| Aug 3, 26 | Root Jonathan R | sell | 1,554 |
| Jul 31, 26 | NOVA DANIEL J | buy | 40,000 |
| Jul 24, 26 | Littleton Gayle | other | 39,232 |
| Jun 29, 26 | Littleton Gayle | other | 0 |
| Jul 1, 26 | Root Jonathan R | sell | 1,554 |
| May 21, 26 | Sylvester Maryrose | other | 6,250 |
| May 21, 26 | Reintjes Matthew J | other | 6,250 |
| May 21, 26 | Reintjes Matthew J | other | 2,479 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our HOG coverage
Recent articles, reports, and earnings notes.
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Generate HOG report →Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG
defenseworld.net · Aug 15
Benzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yet
benzinga.com · Aug 1
Dimensional Fund Advisors LP Sells 761,284 Shares of Harley-Davidson, Inc. $HOG
defenseworld.net · Jul 29
Looking for a Fast-paced Momentum Stock at a Bargain? Consider Harley-Davidson (HOG)
zacks.com · Jul 28
Bank of New York Mellon Corp Purchases 163,762 Shares of Harley-Davidson, Inc. $HOG
defenseworld.net · Jul 25
Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth
zacks.com · Jul 24
Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript
seekingalpha.com · Jul 24
Harley-Davidson Q2 Earnings Call Highlights
marketbeat.com · Jul 23
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.