Harley-Davidson, Inc.
Built from real-time financials, refreshed daily. For a full Analyst Grade with bull/bear case, price targets, and qualitative risk analysis, generate a HOG research report →
Range $17 – $33
Price Chart
About the company
Harley-Davidson, Inc. , publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services.
- CEO
- Arthur Francis Starrs
- IPO
- 1986
- Employees
- 5,500
- HQ
- Milwaukee, WI, US
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Similar companies
Peers in the same neighborhood.
- Market Cap
- $2.76B
- P/E
- 15.78
- Fwd P/E
- 37.99
- PEG
- -1.06
- P/S
- 0.67
- P/B
- 0.91
- EV/EBITDA
- 9.05
- Div Yield
- 2.84%
- Gross Margin
- 23.89%
- Op Margin
- 5.08%
- Net Margin
- 4.91%
- ROE
- 6.27%
- ROIC
- 2.39%
Latest fiscal year · YoY change
- Revenue
- $4.47B-13.8%
- Gross Profit
- $1.35B-25.2%
- Op Income
- $386.63M
- Net Income
- $338.74M-25.6%
- EPS
- $2.82-18.5%
- OCF Growth
- -46.5%
- FCF Growth
- -52.1%
- 52W High
- $28.86
- 52W Low
- $17.09
- 50D MA
- $26.50
- 200D MA
- $23.29
- Beta
- 1.30
- RSI (14)
- 51
- Avg Volume
- 2.10M
Earnings call summaries
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- Free Float
- 98.9%
- Shares Outstanding
- 105.27M
- Float Shares
- 104.12M
of shares held by institutions
473 13F filers
Buy/sell ratio 1.33. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for HOG, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Tim MooreHouse · NC14 | Sell | Apr 7, 26 | Filing → |
| Tim MooreHouse · NC14 | Buy | Mar 12, 26 | Filing → |
| Tim MooreHouse · NC14 | Buy | Jan 23, 26 | Filing → |
| Tim MooreHouse · NC14 | Buy | Dec 18, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Dec 9, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Nov 21, 25 | Filing → |
| Tim MooreHouse · NC14 | Sell | Nov 28, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Jul 30, 25 | Filing → |
| Tim MooreHouse · NC14 | Sell | May 14, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | Apr 4, 25 | Filing → |
| Tim MooreHouse · NC14 | Buy | May 1, 25 | Filing → |
| Jefferson ShreveHouse · IN06 | Sell | Apr 7, 25 | Filing → |
| Jefferson ShreveHouse · IN06 | Buy | Mar 31, 25 | Filing → |
| Tim MooreHouse · NC14 | Sell | Mar 25, 25 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 11.45M | ▼ 1.51M |
| Blackrock, Inc. | 10.20M | ▼ 409.78K |
| Donald Smith & Co., Inc. | 9.28M | ▼ 737.80K |
| Dimensional Fund Advisors LP | 5.97M | ▲ 123.38K |
| Vanguard Portfolio Management LLC | 5.63M | ▲ 341.50K |
| American Century Companies Inc | 5.35M | ▲ 594.79K |
| Lsv Asset Management | 5.08M | ▼ 92.98K |
| Vanguard Capital Management LLC | 4.75M | ▼ 313.85K |
| Fifthdelta Ltd | 4.37M | ▲ 2.24M |
| State Street Corp | 4.24M | ▲ 440.90K |
| Geode Capital Management, LLC | 3.00M | ▲ 710.29K |
| Aqr Capital Management LLC | 2.62M | ▲ 1.02M |
Held by 412 ETFs
Biggest fund positions in HOG by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Oct 1, 26 | Root Jonathan R | sell | 1,559 |
| Sep 24, 26 | NOVA DANIEL J | other | 5,168 |
| Sep 24, 26 | NOVA DANIEL J | other | 5,168 |
| Sep 1, 26 | Root Jonathan R | sell | 1,554 |
| Aug 11, 26 | Littleton Gayle | buy | 7,500 |
| Aug 10, 26 | Starrs Artie | buy | 10,000 |
| Aug 3, 26 | Root Jonathan R | sell | 1,554 |
| Jul 31, 26 | NOVA DANIEL J | buy | 40,000 |
| Jul 24, 26 | Littleton Gayle | other | 39,232 |
| Jun 29, 26 | Littleton Gayle | other | 0 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our HOG coverage
Recent articles, reports, and earnings notes.
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Generate HOG report →Harley-Davidson Stock Jumps as Citi Bets on a Turnaround
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schaeffersresearch.com · Oct 5
Here Are Monday’s Top Wall Street Analyst Research Calls: Align Technology, AutoNation, Estee Lauder, Harley-Davidson, HubSpot, Microsoft, Mosaic, Ryder System, Wells Fargo & Company, and More
247wallst.com · Oct 5
How Harley-Davidson, an American Icon, Became a Tariff Punching Bag
wsj.com · Sep 21
WINTON GROUP Ltd Decreases Stake in Harley-Davidson, Inc. $HOG
defenseworld.net · Sep 18
Harley-Davidson Data Breach: Milwaukee Law Firm Investigates Claims for Possible Damages Suffered by Current and Former Employees
globenewswire.com · Sep 16
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
gurufocus.com · Sep 16
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
prnewswire.com · Sep 16
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