ServiceNow, Inc.
Built from real-time financials, refreshed daily. For a full Analyst Grade with bull/bear case, price targets, and qualitative risk analysis, generate a NOW research report →
Range $118 – $266
Price Chart
About the company
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA).
- CEO
- William R. McDermott
- IPO
- 2012
- Employees
- 29,187
- HQ
- Santa Clara, CA, US
AI snapshot
Six angles, distilled from the data.
The stock is in a constructive recovery phase after a long reset, trading above both the 50-day and 200-day moving averages. It sits well below its 52-week high of 192.97 but far above the 52-week low of 81.24, which keeps the longer-term trend positive without being overheated.
Street sentiment stays constructive, with a Buy consensus and a 159.65 average target that sits slightly below the current share price. Recent action has been mostly target raises and rating reaffirmations, including several firms lifting objectives into the 160s-190s and Bernstein pushing to 266.
The setup is mixed but still favorable: the company has beaten in 4 of the last 7 quarters, while the most recent quarter missed by 22.5%. Next-quarter EPS estimates point to 0.56, so shareholders should watch whether margin discipline and workflow demand can restore a cleaner beat pattern.
Recent insider activity leans to net selling, with three discretionary sales from an officer and two directors. The other filings are largely award, vesting, or tax-related activity and carry less signal; the main takeaway is that leadership has been trimming rather than adding.
Profitability remains solid, led by a 74.8% gross margin and 11.34% net margin, even with operating margin at 4.06%. Growth is still healthy with 24% revenue growth year over year, and the balance sheet is strong with $6.284 billion in cash against $2.403 billion of debt.
ServiceNow still screens as a premium software platform, supported by high margins and durable cash generation. The valuation remains rich versus the broader software group, with a 42.85 P/E and a market price above the 159.65 consensus target.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $164.34B
- P/E
- 97.52
- Fwd P/E
- 39.03
- PEG
- 156.02
- P/S
- 11.02
- P/B
- 12.96
- EV/EBITDA
- 48.23
- Div Yield
- 0.00%
- Gross Margin
- 74.77%
- Op Margin
- 11.40%
- Net Margin
- 11.34%
- ROE
- 13.77%
- ROIC
- 5.51%
Latest fiscal year · YoY change
- Revenue
- $13.28B+20.9%
- Gross Profit
- $10.29B+18.4%
- Op Income
- $1.82B
- Net Income
- $1.75B+22.7%
- EPS
- $1.69+22.5%
- OCF Growth
- +27.6%
- FCF Growth
- +34.0%
- 52W High
- $192.97
- 52W Low
- $81.24
- 50D MA
- $137.49
- 200D MA
- $115.11
- Beta
- 0.99
- RSI (14)
- 70
- Avg Volume
- 15.76M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
ServiceNow delivered a strong Q2 with broad-based demand, AI momentum, and margin upside, while raising full-year guidance modestly after outperforming on net new ACV and CRPO.· July 22, 2026
- Q2 subscription revenue was $3.877 billion, up 23% year over year in constant currency and 150 basis points above the high end of guidance.
- Current RPO was $13.2 billion, up 21.5% year over year in constant currency and 200 basis points above guidance; total RPO ended at about $29 billion, up 22%.
- Non-GAAP operating margin was 29.5%, 300 basis points above guidance; free cash flow margin was 16%.
- AI momentum remained a major theme: ServiceNow AI ACV crossed $1 billion, first-time agentic AI buyer deal volume grew over 45% year over year, and customers with agentic AI in production were up 9x in 9 months.
- Management raised full-year 2026 subscription revenue guidance to $15.770 billion at the midpoint and guided Q3 subscription revenue to $3.975 billion-$3.980 billion.
- Leadership emphasized security, AI control tower, ITOM/CMDB strength, and expanding use cases in CRM, HR, and government.
Q2 subscription revenues were $3.877 billion, up 23% year over year in constant currency and 150 basis points above the high end of guidance. Current RPO was $13.2 billion, up 21.5% year over year in constant currency and 200 basis points above guidance; total RPO ended at approximately $29 billion, up 22% year over year in constant currency. Non-GAAP operating margin was 29.5%, 300 basis points above guidance, and free cash flow margin was 16%. For 2026, ServiceNow raised subscription revenue guidance by $15 million at the midpoint to $15.770 billion, implying 21% constant-currency growth; it guided subscription gross margin to 81%, operating margin to 31.5%, and free cash flow margin to 35%. For Q3, it expects subscription revenues of $3.975 billion-$3.980 billion, constant-currency growth of 20%, CRPO growth of 20%, and operating margin of 31%.
Bill McDermott framed the quarter as proof that ServiceNow is winning where AI meets enterprise workflow, security, and governance. He repeatedly stressed that the company is “in the bull’s eye” of AI and cybersecurity, and said the AI control tower is becoming mission-critical for customers who want governed, secure automation rather than pilots. His tone was highly confident and expansive, pointing to new AI-native products, a larger cybersecurity footprint, and the belief that ServiceNow will continue taking share across the enterprise stack.
Gina Mastantuono described Q2 as an outstanding quarter with broad-based demand and operating leverage. She cited subscription revenue of $3.877 billion, RPO of about $29 billion, current RPO of $13.2 billion, non-GAAP operating margin of 29.5%, and free cash flow margin of 16%. She said the full-year raise reflects net new ACV outperformance, but noted part of the Q2 beat came from timing as some U.S. federal on-prem revenue shifted from Q3 into Q2. She also said subscription gross margin guidance of 81% reflects more hyperscaler usage and accelerating AI adoption, while the company remains disciplined on margins and capital allocation.
Analysts pressed on AI monetization, Level 1 ITSM, federal timing, pricing pressure, sales headcount, gross margin tradeoffs, and whether AI/hardware spending is lengthening sales cycles. Management said Level 1 ITSM is accelerating, with 40-plus customers using it and close to 80% to 85% of service requests being resolved without human interaction, while AI ACV has already crossed $1 billion and pricing uplift on Pro Plus SKUs remains above 30%. On the guidance raise, Gina said the Q2 federal outperformance was partly timing, not all on-prem, and that the company raised the full-year guide on net new ACV overachievement but stayed prudent for the back half. On sales headcount, she said growth came from multiple factors including M&A and the security ramp, and Bill added that he has not seen sales-cycle deterioration from hardware/AI budget pressure.
The bull case from this call is that ServiceNow appears to be monetizing AI in a real, expanding way rather than just talking about it: AI ACV is already above $1 billion, first-time AI buyer volumes are rising, and production usage is still early. The company also showed strong core execution with revenue, CRPO, margin, renewal rate, and free cash flow all beating guidance, while management sounded confident that security, ITOM, CRM, and employee workflows can keep driving share gains.
The main risks raised on the call were timing-related revenue noise from U.S. federal on-prem shifts, potential short-term gross margin pressure from more hyperscaler usage and AI consumption, and the need to keep scaling sales and product execution as the AI portfolio expands. Analysts also raised concern that broader hardware/AI spending could crowd out other IT budgets or elongate buying cycles, though management said it had not seen that in the business.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 99.8%
- Shares Outstanding
- 1.03B
- Float Shares
- 1.03B
of shares held by institutions
2,433 13F filers
Buy/sell ratio 0.47. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for NOW, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Tony WiedHouse · WI08 | Sell | Sep 17, 26 | Filing → |
| Tony WiedHouse · WI08 | Buy | Aug 14, 26 | Filing → |
| Ro KhannaHouse · CA17 | Sell | Aug 10, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jul 7, 26 | Filing → |
| Tony WiedHouse · WI08 | Buy | Jun 9, 26 | Filing → |
| Michael RulliHouse | Sell | Dec 16, 24 | Filing → |
| Julie JohnsonHouse · TX32 | Buy | Dec 8, 25 | Filing → |
| Julie JohnsonHouse · TX32 | Sell | Dec 8, 25 | Filing → |
| Alan ArmstrongSenate | Sell | Mar 27, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jun 2, 26 | Filing → |
| Josh GottheimerHouse · NJ05 | Sell | Apr 24, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Apr 13, 26 | Filing → |
| Gilbert CisnerosHouse · CA31 | Sell | Apr 14, 26 | Filing → |
| Michael T. McCaulHouse · TX10 | Buy | Mar 4, 26 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 101.96M | ▲ 81.75M |
| Blackrock, Inc. | 96.06M | ▼ 1.44M |
| Vanguard Capital Management LLC | 67.35M | ▼ 628.38K |
| State Street Corp | 49.04M | ▲ 979.73K |
| Morgan Stanley | 26.63M | ▲ 3.28M |
| Vanguard Portfolio Management LLC | 25.18M | ▲ 12.17K |
| Geode Capital Management, LLC | 24.27M | ▼ 149.31K |
| Ubs Am, A Distinct Business Unit Of Ubs Asset Management Americas LLC | 16.64M | ▲ 2.36M |
| Price T Rowe Associates Inc | 16.07M | ▼ 18.04M |
| Jpmorgan Chase & Co | 13.95M | ▼ 17.05M |
| Norges Bank | 12.46M | ▲ 12.46M |
| Fmr LLC | 11.40M | ▼ 889.12K |
Held by 2,615 ETFs
Biggest fund positions in NOW by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 31, 26 | Fipps Paul | sell | 2,034 |
| Aug 28, 26 | Canney Jacqueline P | sell | 7,847 |
| Aug 27, 26 | Chamberlain Paul Edward | sell | 2,700 |
| Aug 17, 26 | McDermott William R | other | 4,160 |
| Aug 17, 26 | McDermott William R | other | 2,236 |
| Aug 17, 26 | McDermott William R | other | 4,160 |
| Aug 17, 26 | Canney Jacqueline P | other | 970 |
| Aug 17, 26 | Canney Jacqueline P | other | 496 |
| Aug 17, 26 | Canney Jacqueline P | other | 970 |
| Aug 17, 26 | Fipps Paul | other | 300 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our NOW coverage
Recent articles, reports, and earnings notes.

ServiceNow (NOW): AI Momentum vs. Rich Valuation
ServiceNow is delivering strong revenue growth, expanding AI traction, and rising large-deal activity, but the stock already prices in much of that progress. The report lands on a Hold as valuation leaves limited upside near current levels.

ServiceNow, Inc. (NOW) rises 5% on analyst target hikes
ServiceNow, Inc. (NOW) rises after a wave of analyst target increases and stronger software-sector sentiment. The move comes ahead of the Oct. 28 earnings date, with investors weighing solid subscription growth and AI traction against a rich valuation.

ServiceNow, Inc. (NOW) rises 5.6% on AI re-rating
ServiceNow, Inc. (NOW) rises after analyst target hikes and a sector rotation into enterprise software. Strong Q2 subscription growth and expanding AI monetization prospects helped fuel the move, though the stock’s premium valuation means investors still need continued execution to justify further upside.
Want a deeper read on NOW?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
Why I'm Capping My BDC Exposure At 15%
seekingalpha.com · Oct 24
ServiceNow (NOW) Advances While Market Declines: Some Information for Investors
zacks.com · Oct 23
Bank of America Boosts ServiceNow Forecast Ahead of Earnings: Here's What Could Fuel Growth
benzinga.com · Oct 23
SNX vs. NOW: Which Stock Is the Better Value Option?
zacks.com · Oct 23
ServiceNow Gets a Major Wall Street Vote of Confidence Ahead of Earnings
gurufocus.com · Oct 23
Hyperscalers Microsoft, Amazon Line Up With Earnings, Along With ServiceNow, Intel
investors.com · Oct 23
Curious about ServiceNow (NOW) Q3 Performance? Explore Wall Street Estimates for Key Metrics
zacks.com · Oct 23
ServiceNow, Zscaler and a Music Streaming Giant on CNBC's ‘Final Trades'
benzinga.com · Oct 23
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed October 22, 2026 · Live quote · Not investment advice