ServiceNow, Inc.
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Range $85 – $236
Price Chart
About the company
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA).
- CEO
- William R. McDermott
- IPO
- 2012
- Employees
- 29,187
- HQ
- Santa Clara, CA, US
AI snapshot
Six angles, distilled from the data.
The stock is in a strong multi-month recovery regime, trading well above both the 50-day and 200-day moving averages. It remains below its 52-week high, so the setup is constructive but still short of a full breakout back to prior peak levels.
Street sentiment stays constructive, with a Buy consensus and an average target of $141.19 versus a $144.91 share price. Recent changes lean mixed-to-positive: several firms raised targets after strong results, while ratings mostly held steady rather than turning more cautious.
The earnings pattern is uneven but still workable: 4 of the last 7 quarters were beats, with the most recent quarter missing by 22.5%. Analysts still expect sharp forward growth, with next-year EPS around 5.01 versus TTM EPS of 1.53, so execution and margin discipline matter most.
Recent insider activity leans to net selling, led by three discretionary sales from an officer and two directors. The rest of the activity is mostly automatic award, vesting, or tax-related flows, which are less informative than the open-market selling.
Profitability is solid, with a 74.8% gross margin and 11.34% net margin, while ROE stands at 14.24%. Growth remains healthy too, with revenue up 24% year over year and free cash flow of $6.31 billion supporting a net cash balance of $3.88 billion.
ServiceNow still screens as a premium software name, supported by high margins and recurring workflow demand. The valuation remains rich at 39.46x earnings, so the market is paying for durable growth and AI-driven platform expansion rather than cheap multiple compression.
Similar companies
Peers in the same neighborhood.
- Market Cap
- $138.75B
- P/E
- 83.36
- Fwd P/E
- 32.96
- PEG
- 133.38
- P/S
- 9.42
- P/B
- 11.08
- EV/EBITDA
- 41.47
- Div Yield
- 0.00%
- Gross Margin
- 74.77%
- Op Margin
- 11.40%
- Net Margin
- 11.34%
- ROE
- 13.77%
- ROIC
- 5.51%
Latest fiscal year · YoY change
- Revenue
- $13.28B+20.9%
- Gross Profit
- $10.29B+18.4%
- Op Income
- $1.82B
- Net Income
- $1.75B+22.7%
- EPS
- $1.69+22.5%
- OCF Growth
- +27.6%
- FCF Growth
- +34.0%
- 52W High
- $194.73
- 52W Low
- $81.24
- 50D MA
- $117.74
- 200D MA
- $118.44
- Beta
- 0.97
- RSI (14)
- 54
- Avg Volume
- 21.87M
Earnings call summaries
Pick a quarter — each call distilled into takeaways, results, and a bull vs bear read.
ServiceNow delivered a strong Q2 with broad-based demand, AI momentum, and margin upside, while raising full-year guidance modestly after outperforming on net new ACV and CRPO.· July 22, 2026
- Q2 subscription revenue was $3.877 billion, up 23% year over year in constant currency and 150 basis points above the high end of guidance.
- Current RPO was $13.2 billion, up 21.5% year over year in constant currency and 200 basis points above guidance; total RPO ended at about $29 billion, up 22%.
- Non-GAAP operating margin was 29.5%, 300 basis points above guidance; free cash flow margin was 16%.
- AI momentum remained a major theme: ServiceNow AI ACV crossed $1 billion, first-time agentic AI buyer deal volume grew over 45% year over year, and customers with agentic AI in production were up 9x in 9 months.
- Management raised full-year 2026 subscription revenue guidance to $15.770 billion at the midpoint and guided Q3 subscription revenue to $3.975 billion-$3.980 billion.
- Leadership emphasized security, AI control tower, ITOM/CMDB strength, and expanding use cases in CRM, HR, and government.
Q2 subscription revenues were $3.877 billion, up 23% year over year in constant currency and 150 basis points above the high end of guidance. Current RPO was $13.2 billion, up 21.5% year over year in constant currency and 200 basis points above guidance; total RPO ended at approximately $29 billion, up 22% year over year in constant currency. Non-GAAP operating margin was 29.5%, 300 basis points above guidance, and free cash flow margin was 16%. For 2026, ServiceNow raised subscription revenue guidance by $15 million at the midpoint to $15.770 billion, implying 21% constant-currency growth; it guided subscription gross margin to 81%, operating margin to 31.5%, and free cash flow margin to 35%. For Q3, it expects subscription revenues of $3.975 billion-$3.980 billion, constant-currency growth of 20%, CRPO growth of 20%, and operating margin of 31%.
Bill McDermott framed the quarter as proof that ServiceNow is winning where AI meets enterprise workflow, security, and governance. He repeatedly stressed that the company is “in the bull’s eye” of AI and cybersecurity, and said the AI control tower is becoming mission-critical for customers who want governed, secure automation rather than pilots. His tone was highly confident and expansive, pointing to new AI-native products, a larger cybersecurity footprint, and the belief that ServiceNow will continue taking share across the enterprise stack.
Gina Mastantuono described Q2 as an outstanding quarter with broad-based demand and operating leverage. She cited subscription revenue of $3.877 billion, RPO of about $29 billion, current RPO of $13.2 billion, non-GAAP operating margin of 29.5%, and free cash flow margin of 16%. She said the full-year raise reflects net new ACV outperformance, but noted part of the Q2 beat came from timing as some U.S. federal on-prem revenue shifted from Q3 into Q2. She also said subscription gross margin guidance of 81% reflects more hyperscaler usage and accelerating AI adoption, while the company remains disciplined on margins and capital allocation.
Analysts pressed on AI monetization, Level 1 ITSM, federal timing, pricing pressure, sales headcount, gross margin tradeoffs, and whether AI/hardware spending is lengthening sales cycles. Management said Level 1 ITSM is accelerating, with 40-plus customers using it and close to 80% to 85% of service requests being resolved without human interaction, while AI ACV has already crossed $1 billion and pricing uplift on Pro Plus SKUs remains above 30%. On the guidance raise, Gina said the Q2 federal outperformance was partly timing, not all on-prem, and that the company raised the full-year guide on net new ACV overachievement but stayed prudent for the back half. On sales headcount, she said growth came from multiple factors including M&A and the security ramp, and Bill added that he has not seen sales-cycle deterioration from hardware/AI budget pressure.
The bull case from this call is that ServiceNow appears to be monetizing AI in a real, expanding way rather than just talking about it: AI ACV is already above $1 billion, first-time AI buyer volumes are rising, and production usage is still early. The company also showed strong core execution with revenue, CRPO, margin, renewal rate, and free cash flow all beating guidance, while management sounded confident that security, ITOM, CRM, and employee workflows can keep driving share gains.
The main risks raised on the call were timing-related revenue noise from U.S. federal on-prem shifts, potential short-term gross margin pressure from more hyperscaler usage and AI consumption, and the need to keep scaling sales and product execution as the AI portfolio expands. Analysts also raised concern that broader hardware/AI spending could crowd out other IT budgets or elongate buying cycles, though management said it had not seen that in the business.
AI summary of the company's earnings call · Paraphrased · Not investment advice
- Free Float
- 99.8%
- Shares Outstanding
- 1.03B
- Float Shares
- 1.03B
of shares held by institutions
2,345 13F filers
Buy/sell ratio 0.47. Sells can include pre-scheduled 10b5-1 plan sales, not just discretionary selling.
Congressional trading
Senate and House stock disclosures for NOW, newest first.
| Member | Type | Traded | |
|---|---|---|---|
| Ro KhannaHouse · CA17 | Sell | Aug 10, 26 | Filing → |
| Tony WiedHouse · WI08 | Buy | Aug 14, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jul 7, 26 | Filing → |
| Tony WiedHouse · WI08 | Buy | Jun 9, 26 | Filing → |
| Michael A. RulliHouse | Sell | Dec 16, 24 | Filing → |
| Julie JohnsonHouse · TX32 | Buy | Dec 8, 25 | Filing → |
| Julie JohnsonHouse · TX32 | Sell | Dec 8, 25 | Filing → |
| Alan ArmstrongSenate | Sell | Mar 27, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Jun 2, 26 | Filing → |
| Josh S. GottheimerHouse · NJ05 | Sell | Apr 24, 26 | Filing → |
| Ro KhannaHouse · CA17 | Buy | Apr 13, 26 | Filing → |
| Michael T. McCaulHouse · TX10 | Buy | Mar 4, 26 | Filing → |
| Josh S. GottheimerHouse · NJ05 | Buy | Mar 6, 26 | Filing → |
| Chuck FleischmannHouse · TN03 | Buy | Feb 20, 26 | Filing → |
Source: public STOCK Act disclosures. Filed weeks after the trade — a lagging signal, not a real-time one.
Top institutional holders
Largest 13F positions, with quarter-over-quarter change.
| Holder | Shares | Δ Quarter |
|---|---|---|
| Vanguard Group Inc | 101.96M | ▲ 81.75M |
| Blackrock, Inc. | 96.06M | ▼ 1.44M |
| Vanguard Capital Management LLC | 67.35M | ▼ 628.38K |
| State Street Corp | 49.04M | ▲ 979.73K |
| Morgan Stanley | 26.63M | ▲ 3.28M |
| Vanguard Portfolio Management LLC | 25.18M | ▲ 12.17K |
| Geode Capital Management, LLC | 24.27M | ▼ 149.31K |
| Ubs Asset Management Americas Inc | 16.64M | ▲ 2.36M |
| Price T Rowe Associates Inc | 16.07M | ▼ 18.04M |
| Jpmorgan Chase & Co | 13.95M | ▼ 17.05M |
| Norges Bank | 12.46M | ▲ 12.46M |
| Fmr LLC | 11.40M | ▼ 889.12K |
Held by 2,338 ETFs
Biggest fund positions in NOW by dollar value.
Recent insider transactions
Who's buying, who's selling, and how much.
| Date | Insider | Type | Shares |
|---|---|---|---|
| Aug 31, 26 | Fipps Paul | sell | 2,034 |
| Aug 28, 26 | Canney Jacqueline P | sell | 7,847 |
| Aug 27, 26 | Chamberlain Paul Edward | sell | 2,700 |
| Aug 17, 26 | McDermott William R | other | 4,160 |
| Aug 17, 26 | McDermott William R | other | 2,236 |
| Aug 17, 26 | McDermott William R | other | 4,160 |
| Aug 17, 26 | Canney Jacqueline P | other | 970 |
| Aug 17, 26 | Canney Jacqueline P | other | 496 |
| Aug 17, 26 | Canney Jacqueline P | other | 970 |
| Aug 17, 26 | Fipps Paul | other | 300 |
A “Sell” may be a pre-scheduled 10b5-1 plan sale rather than a discretionary decision — read insider selling with that in mind.
Our NOW coverage
Recent articles, reports, and earnings notes.

ServiceNow (NOW): AI Workflow Leadership With Valuation Risk
ServiceNow posted 24% revenue growth and crossed $1B in AI ACV, but its premium valuation and negative earnings growth keep the stock in Hold territory.

ServiceNow, Inc. (NOW) rises 6.4% on software rally
ServiceNow, Inc. (NOW) rose 6.4% as a strong Snowflake earnings report lifted software peers. The move appears sector-driven rather than tied to a new company-specific catalyst, while ServiceNow’s own solid subscription growth and raised outlook continue to support its premium valuation.

AI will not lift all software stocks—the winners own the workflow, not the seat
AI is not a rising tide for software: platforms embedded in critical workflows and usage-linked infrastructure have a clearer path to monetization than undifferentiated seat-based applications. The latest earnings reactions show investors are already separating those models, making software selection—not software exposure—the trade.
Want a deeper read on NOW?
Generate a full analyst-grade report — bull/bear case, price targets, valuation depth, and a complete financial breakdown.
ServiceNow Jumps 25% in 3 Months: Buy, Sell or Hold the Stock?
zacks.com · Sep 8
Why ServiceNow Stock Popped 33% Last Month
fool.com · Sep 8
ServiceNow Leads Five Stocks To Watch Near Buy Points
investors.com · Sep 5
Nvidia, ServiceNow, Spotify And A Financial Stock On CNBC's ‘Final Trades'
benzinga.com · Sep 4
ServiceNow Just Rallied 28% in a Month: Take Profits, or Buy More?
247wallst.com · Sep 3
Palantir Rallies 7% as PwC Alliance Counters Michael Burry Bear Case, ServiceNow Climbs 5%, Salesforce Gains 3%
247wallst.com · Sep 3
ServiceNow Faces A Reality Check
seekingalpha.com · Sep 3
NOW Broadens Aramco AI Footprint as CRM & MSFT Expand AI Ambitions
zacks.com · Sep 2
Headlines from third-party outlets — TickerSpark isn't affiliated with these sources.
AI analysis · Last refreshed September 3, 2026 · Live quote · Not investment advice